Impact of hotel-restaurant image and quality of physical-environment,service, and food on satisfaction and intention

This study developed a theoretical framework in which overall image, image congruence, and quality of physical environment, service, and food affect guests’ satisfaction and intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel by considering the influence of conspicuousness as a moderator. The measurement model assessment revealed that all items included an acceptable level of measurement quality. Results of the structural analysis indicated that the research variables were in general significantly associated; quality dimensions and satisfaction had a mediating role; and the impact of satisfaction and overall image on decision formation was greater than that of other variables. Moreover, the structural invariance model assessment indicated that conspicuousness acted as a significant moderator. Overall, our proposed theoretical framework was found to include a sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.     

Assessment of the Partnership Quality between Travel Agencies and Health Care Organizations on the International Medical Tourism Market in Taiwan

The medical tourism literature lacks insight into related issues of these types of partnerships. Those that integrate multiple perspectives into one research framework are especially rare. This study evaluated and compared the influence of external environment uncertainty, trust, and resource dependence perspectives on the quality of interorganizational partnerships in the international medical tourism market and quantified these elements using external environment uncertainty assessment on the international medical tourism development. The research sample was based on a survey from 161 travel agency managers in Taiwan. This study found that external environment uncertainty has direct negative impact on trust and resource dependence has a positive influence on interorganizational partnership. Moreover, trust has a significant impact on partnership quality while resource dependence does not. Therefore, medical travel agents should extend their network of trustworthy health care organization partners in order to improve performance, decrease their self-risk, collect information, and avoid missed opportunities.     

论中国可持续发展——从跨国公司生态环境责任视角

跨国公司作为世界经济的重要经济体,对生态环境的保护与恶化负有主要的责任。跨国公司集聚中国,日益突出的生态环境问题已成为影响和危及我国可持续发展的关键因素,采取行之有效的措施遏制跨国公司所带来的生态环境的负面影响就显得至关重要。     

Longitudinal analysis of self-employment follow-through

The Hungarian economy was based on central planning for several decades and in comparison with the dominance of the great organizations that consisted of many smaller units, the role of small-sized enterprises was marginal. The change in the political climate involved recognition of and belief in entrepreneurship and the new legal system increased the opportunity for setting up new enterprises established on private and joint capital. Nevertheless, the changes in the organizational system of companies within the national economy appear to concentrate in time and territory in Northern Hungary. Increasing unemployment inspires the start of numerous enterprises even when the experience of entrepreneurship is missing and, in addition, the inclination towards it. This may result in difficulties and danger and a study of North Hungarian small businesses is therefore useful.

The aim of this research is to examine the position of SMEs in the North Hungarian industrial area, concentrating on questions that can not be answered by means of traditional statistics. Data were collected by surveying questionnaires. The questions referred to the development of SMEs in North Hungary.

Finally, the elements in the economic environment that may hinder or help successful operation of the enterprises were analysed. With the experience gained by our investigation we would like to help in the reinforcement of SMEs working in Northern Hungary.     

感知购物环境对旅游者购物行为的影响机制研究——旅游者购物情绪的媒介作用

在相关研究的基础上,本文运用结构方程建模方法建立了感知购物环境对旅游者购物行为的全影响和间接影响模型,通过对两个模型的对比分析,发现了感知购物环境影响旅游者购物行为的路径机制,即感知购物环境对旅游者购物行为的影响是通过改变旅游者的购物情绪而实现的,旅游者购物情绪在环境→情绪→行为这一路径中起到非常重要的媒介作用。最后,本文提出了管理建议。     

旅游影响研究进展

旅游影响包括旅游的经济、环境和社会影响。对它的研究于20世纪印年代始于英语国家，并逐渐成为旅游研究中一个非常重要的领域。本文在对所能获得的有代表性的国外(主要是英文资料)和国内有关其研究的论著进行分析的基础上，对国内外旅游经济、环境和社会影响的研究进行了简要的回顾和评述。     

企业强文化的资本性研究

本文围绕着企业强文化与企业绩效之间的关系,分析企业强文化的资本性与负债性。首先,在界定企业强文化的内涵后,提出强文化通过筛选与组织内部社会化两种途径形成;其次,在团队生产模型的基础上,引入信念一致性与规范的激励功能,分析了企业强文化的资本性;最后,我们提出企业强文化体现资本性的充要条件在于企业强文化激励、整合与协调组织成员的行为并且帮助组织适应外部环境,因此,在分析企业强文化的资本性与负债性时要考虑外部环境的权变作用。     

对中国电影产业市场环境及营销策略分析

这篇论文是一篇对申国电影产业市场环境及营销策略的分析报告。总共包含了四章。首先第一章对中国电影的发展史进行了简要的回顾;然后,第二章是关于中国电影市场环境在过去二十年间发生的变化的概述;其次,第三章对现阶段中国电影产业应该采取何种市场营销策略以促进其更好地发展进行了深入的分析;最后,第四章将会谈到在加入了WTO之后将会给中国电影产业带来哪些机遇和挑战。 对中国电影产业的发展回顾以及现状分析;揭示目前存在于中国电影产业的问题与面临的挑战;对中国电影产业在未来的发展中应该采取何种市场营销策略以及如何应对外国电影进军中国。市场所带来的影响提出建议和意见。     

论中小企业技术创新

我国中小企业技术创新活动具有多样性和广泛性,它们的技术创新在许多行业占据了主导地位,研究中小企业的技术创新问题对经济发展和社会进步具有重要意义。文章围绕中小企业的技术创新概念、企业与技术创新的关系、内外部环境分析进行讨论,提出新形势下中小企业技术创新的对策。     

建筑环境与能源应用工程专业开放性实验教学研究

本文对我院建筑环境与能源应用工程专业开放性实验教学的方案、要求、考核等方面进行了研究。