Attitudes toward Use of Advertising and Various Media Practices by Physicians

Advertising by physicians is a relatively recent phenomenon. The purposes of this study were to determine (a) consumers’ attitudes toward advertising by physicians; (b) whether certain potential consumer demographic variables account for any significant difference in attitudes toward physicians who advertise; and (c) which media consumers feel are appropriate for physicians’ advertising. The intent was to discover information that would be useful to physicians in planning promotional strategies and improving the quality of their advertising. The study seems to confirm the belief of many professionals that advertising and promotion clearly have a place in the future of health care services.     

抛开得失争议善用移民人才——亚洲开发银行《变移民之失为得-利用海外专业人才》述评

随着全球人才竞争日趋激烈，移民人才的利用问题引起了世界各国的空前重视。亚洲开发银行出台的《变移民之失为得-利用海外专业人才》报告，从政府动员移民的能力、为移民提供的机会和移民归国效力的动机这三个方面对中国、菲律宾和阿富汗三国开展调查，并提出了相关政策建议。文章对该报告进行了简要评述，并结合该报告观点和我国实际情况提出了针对性的建议。     

人才高消费及对人力资源开发的负效应

我国目前高素质的人力资源还很缺乏,然而在现实社会中却屡屡出现人才高消费的现象.分析了人才高消费现象产生的原因及其对我国人力资源开发的负效应,提出了对策建议.     

基于KAS模式下的高职高专国际贸易专业学生实践能力培养研究

高职高专国际贸易专业人才培养模式存在着培养目标定位不明确、教学方法和内容落后、实践教学重视不够等问题。基于KAS模式,需要从完善专业知识结构（即K—knowledge,知识）、提高学习及知识应用能力（即A—ability,能力）和培养综合职业素质和技能（即S—skill,技能）等方面培养学生实践能力,满足社会对国际贸易人才的需求。     

高职院校经贸管理类非会计专业会计课程整合探析

很多高职院校经贸管理类非会计专业会计课程的开设，未能有效实现其教学目标与学生职业能力培养目标。解决这一问题的关键是要围绕学生职业能力培养目标，实现其会计课程的有效整合，并加强教材建设。     

应用型物流管理专业人才培养模式探讨

本文通过对物流管理专业人才的培养目标,应遵循的培养原则等方面的研究分析,提出了应用型物流管理人才培养体系及应具备的知识、能力及相应的课程设置。     

Effects of Advice on Effectiveness and Efficiency of Tax Planning Tasks

Supervisory advice is generally given to tax professionals in public accounting firms before they commence tax planning tasks. The objectives of giving advice are to achieve effectiveness and efficiency in tax planning, as well as for training tax professionals. An experiment with 54 tax professionals, from accounting firms across Canada, was conducted to determine the effects of supervisory advice on effectiveness and efficiency in performing tax planning tasks of different complexity. Advice results in lower effectiveness in lower‐complexity tasks, as evidenced by more technically inadequate tax plans, signs of confusion and overdetermined solutions (i.e., unnecessary information in the tax plans). In higher‐complexity cases, the results suggest a limited improvement in effectiveness, as evidenced by more technically adequate plans, but at a cost of limiting insightful judgment. On the other hand, advice results in limited gains in efficiency for both the lower and higher‐complexity tasks. This study extends the advice and tax literatures by investigating the role of advice in the performance of tax planning tasks of different complexity, which has not been examined in other research. This study also contributes to tax practice, as public accounting firms should consider the limited gains in efficiency with the decrease in effectiveness for lower‐complexity tasks and the potential to limit insightful judgment for higher complexity tasks. The results of this study suggest that firms face trade‐offs in achieving efficiency, effectiveness and the training objective.     

计算机网络技术专业应用型技能人才培养的思考与实践

本文从高职教育的常见模式分析出发,讨论了当代学生特点与各种教学模式之间的欠匹配问题,以思考与实践的结果提出了应用型技能人才培养应有的流程和可取的变化,希望能对相关教学工作有所启迪。     

基于贯通综合素养成绩评价基础上的贯通素养教育

我校自2015年开始实施高端技术技能人才贯通培养项目,到今年已经进入第四个招生季。贯通培养项目基础教育阶段财贸素养教育的实施逐渐成为这个项目的关注点。本文通过实证研究,对2015级、2016级及2017级三届贯通学生素养教育的实施和素养成绩的评价进行深入研究,探索出我校贯通培养项目基础教育阶段实施财贸素养教育的教育主题、教育实施体系以及方法和途径。     

Toward Deepening Cultural and Language Understanding: The Design and Practice of a Hybrid Business Chinese Course

This article introduces an ongoing effort to use Internet resources in an Advanced Business Chinese for Professionals (ABCP) course in order to deepen learners’ language and cultural understanding. This course blends face-to-face (F2F) classroom instruction and online communications using Brix, an online course management system developed by the University of Hawai‘i. This article starts with the rationale and necessity of a hybrid course for ABCP and presents an overview of a traditional F2F business Chinese class with its strengths and weaknesses. Following the overview, this article outlines the design of a hybrid environment for this course, detailing its structure, content, and instructional processes. Illustrations of the F2F and online alternations in classroom teaching, online tasks with instructor’s guidance and feedback, and online forum discussion for each unit are offered. Experiences gained in this process regarding instructional intervention, projected learners’ learning outcomes, and interactive peer learning through the Internet will also be shared. Reflections and suggestions on aspects that may impact the success of this approach are proposed for future improvement in an ideal hybrid business language course.