服务业顾客间互动的影响要素及影响力探析

顾客间互动研究是关系营销长期被忽视的关键领域和重要研究议题,同时也是服务接触理论进一步深化研究的关键领域。研究发现,顾客间互动的影响要素主要包括三方面:个体因素、人际因素和环境因素;正面和负面互动会对顾客产生不同的影响力;在同样的互动水平下,负面互动比正面互动更具影响力。     

基于沟通视角的渠道关系满意度影响因素研究

渠道关系满意度是渠道关系质量的重要维度,但是从沟通视角对其影响进行的研究还相对较少。鉴于此希望通过了解现有相关问题研究领域的进展,对企业间沟通因素的重要维度和概念进行界定,并通过理论演绎的方法,研究其对于渠道关系满意度影响的作用方式。     

Convergence,Divergence or Stability – How do Politicians' and Bureaucrats' Attitudes Change During an Election Period?

Abstract

The possibility that administrators mould politicians into bureaucratic thinking has been a recurring theme in politics since the writings of Weber and von Mises. However, empirical studies of attitude change in the interface between politics and officials are scarce. This study, using data from thirty Norwegian municipalities, investigates whether political attitudes towards diverse political issues change during an election period, and whether any such change aligns politicians' attitudes with those of the administrative leaders in the municipalities. Attitudes were measured among both politicians and administrators in 2000 (six months after the election) and 2003 (six months before the election). In general, there are few signs that politicians' attitudes converged with those of the administrators in the period studied. When attitudinal change does occur, it appears to be parallel in both groups. The findings do not support the notion that politicians' attitudes become aligned to the attitudes of leading administrators. Different explanations are discussed.     

中日关系新视角：基于南海问题的分析

随着南海问题日趋复杂化和国际化,视南海地区为“海上生命线”的日本逐渐从不介入南海问题到积极插手南海事务.南海问题本是中国的内政问题,日本插手南海问题是粗暴干涉中国内政,对于中日两国的关系会带来一系列的不利影响.     

西方绘画表现形式对电影艺术的影响

电影艺术是现代社会的产物,其艺术理论与表现手法都明显受到西方绘画的影响。绘画表现形式对于电影的影响是全方位的,影响电影艺术家创作的主要因素体现在电影画面的安排上,其中较为明显的是色彩、构图与造型三个方面。     

发展来华留学生教育对我国政治的积极影响

改革开放以来,来华留学生在数量上大幅增加,留学层次逐年提高,专业选择相对集中,获奖人数逐年增加,成就日益突出。发展来华留学生教育,有利于加强国际交流与合作,对我国政治、经济、文化建设将产生积极影响。     

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration

Marketers are now willing to go anyplace they can find a captive audience to espouse the virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the message to others. This study compares students’ responses to a traditional advertising and a buzz approach. Using a factor analysis to identify variables, the results show that subjects perceive a buzz approach to be more influential than a traditional advertising. However, they do not perceive a buzz approach to be authentic. This finding is consistent with practitioners’ argument that, although a buzz approach may be effective in the short-term, once consumers recognize its selling intent, the program may have a “boomerang effect.”     

中国货币错配引致原因的实证分析: 1986～2005

货币错配是发展中国家普遍存在的一种经济金融现象,研究这一现象对我国汇率制度改革和金融深化过程中经济金融政策的制订具有重要的意义。文章首先简单介绍了国外对货币错配引致原因的最新研究成果,在此基础上对1986年至2005年间我国货币错配的引致原因进行了实证检验,实证结果表明,国家的经济规模、金融市场的发展水平和实际有效汇率的变动等因素对我国的货币错配程度有着显著的影响,最后结合我国货币错配现象的特点对以上因素的影响机制进行了分析。     

跨文化交际对应用型本科英语口语教学的影响

跨文化交际是指不同文化背景的人们之间的交际.外语教学的根本目的是实现跨文化交际,因此,应重视跨文化交际在口语能力教育上的重要作用,使学生了解语言与文化之间的关系,注重培养跨文化的意识,熟知中外文化异同与语言表达的形式特点,避免交际中出现语法应用正确却产生文化冲突的现象.     

南京城市夜间景观照明存在问题及对策研究

城市夜间景观照明如何给市民带来视觉、精神上的享受,无疑是创建环境友好型城市,建立最佳人居生态的一个重要课题。鉴于此,就南京市夜间景观照明的现状,从美观满意度,亮度满意度,对生态生活的不利影响,节能情况入手,剖析了南京市区景观照明在生态环境、市民生活、能源利用、城市形象等方面存在的问题,提出了以"六朝古都,秦淮文化"为主基调,对景观照明进行整体规划设计的理念,并在制订行业标准规范,合理设置功能照明与景观照明的比例,亮化分级,推广节能灯具,加强管理等方面提出了建议及对策。