Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

The purpose of this study is to explore the impact of social media's features (i.e., entertainment, usefulness, informativeness and irritation) toward consumers’ attitude toward the brand. Subsequently, this study explores the impact of this attitude toward consumers’ brand loyalty, brand awareness and purchase intention. Data for this study was collected through a large public university in Australia. Paper surveys were distributed to students, their friends and members of their immediate families (N = 724). The findings show that entertainment feature has the strongest impact on consumers’ attitude toward the brand's social media use, followed by informativeness, usefulness and finally, irritation. Consumers’ attitude toward a brand's social media strongly influences consumer loyalty, awareness and purchase intention. The findings of this research provide some insights into the impact of different features of social media which will be useful for practitioners and academics interested in social media.     

Emerging youth tourism: fostering young travelers’ conservation intentions

Greening is one of the most important issues faced by the tourism industry today. Nevertheless, theoretical and empirical research on young travelers’ sustainable behaviors is scarce. This study developed a conceptual framework involving biospheric value, environmental concern, environmental awareness, ascribed responsibility, and moral norm in order to better explain young travelers’ pro-environmental decision-making process. A total of seven hypotheses were proposed and tested using structural equation modeling. Results revealed that the postulated theoretical model satisfactorily accounted for three dimensions of young tourists’ environmentally responsible intentions; the study variables are all significantly related; and the mediating impact of moral norm and environmental concern was evident. Moreover, the prominent role of moral norm in forming intentions was noteworthy. Our findings from the invariance test further indicated that environmental awareness and ascribed responsibility acted as moderators. The implications of these results are discussed.     

农业科技园区持续创新优势的集群分析

分析了集群的创新空间和创新效率,认为集群的创新空间主要体现在协调空间、发展空间、学习空间和文化空间四个方面;集群的外部垄断特性对创新效率的积极影响是群体成员感受外部竞争压力和内部成员间竞争的结果,集群内部成员间紧密关系的存在及满足共同工艺和终端产品竞争的能力要求对竞争者数量构成了制约,能在一定程度上避免从社会角度来看存在过度竞争和过多风险选择的问题,增进创新效率。同时针对农业科技园区地处不发达地区实际,提出了发展企业集群的路径。     

高校旅游管理专业酒店实习创新模式探讨

酒店实习是高校旅游管理专业人才培养方案的一个重要环节,是学生将理论知识与实践操作相结合的重要手段。然而在实际的实习过程中,传统模式存在诸多弊端,实习效果不理想,必须进行改革创新。通过嘉应学院旅游管理专业酒店实习的创新做法,探索酒店实习模式的创新可行性,并通过实践证明创新模式是可行的,大大增强了酒店实习的有效性。     

Innovation And Inter-Firm Co-Operation: The Case Of The West Midlands

Drawing upon the innovative milieux and industrial districts literature, the paper provides substantial empirical evidence that firms have a greater chance of being innovative if they co-operate with other firms over innovation, albeit undertaking no investment in RLD. This is an important result especially for small firms. In particular, the paper focuses on inter-firm cwperation along the supply chain, using a swey of firms in the West Midlands to investi-gate co-operation over innovation between suppliers and buyers. A probit model is used to test the link between innovation performance and four innovation inputs: R&D expenditure, R&D personnel, networking with suppliers and networking with client firms.     

The organizational evolution of innovative activity in the US semiconductor industry: Technological specialization and diversification

This article analyzes the organizational evolution of innovative activity in the contemporary high-tech industry. It has been argued that by showing illuminating examples and proposing theoretical explanations, the innovation process has been fragmented and distributed among several organizations. In other words, ‘division of innovative labor’ emerges. However, one of the problems of this argument lies in its lack of systematic empirical analysis. Using the United States Patent and Trademark Office patent database, this article analyzes the organization of innovative activity in the US semiconductor industry. It is shown that ‘technological specialization’ has not occurred in this industry as a whole. In addition, it is also shown that there are two distinct modes of development of technology, namely, ‘specialized development of technology’ and ‘diversified development of technology’, in which the share of the latter has been steadily increasing. These results imply that contrary to the earlier conventional arguments, division of labor is not a common phenomenon in the production of technological knowledge.     

安全农产品生产户生态环境意识研究——以江苏省321户无公害韭菜种植户为例

以321个无公害韭菜生产户为样本,运用问卷调查方法,对江苏省安全农产品的生态环境意识进行了分析。分析发现:江苏省安全农产品生产户对农业生态环境问题的认知能力不足,只具有浅层的生态环境意识;年龄在55岁以上的群体、小学及以下文化水平的群体的生态环境意识水平最低;与农业面源污染程度更严重的苏北地区和经济更为发达的苏南地区相比,苏中地区安全农产品生产者的生态环境意识水平更低。     

"课题教学"在我校物流专业学生创新能力培养上的几点尝试

二十一世纪注重创新能力的培养,而课题教学正是创新能力的一种体现。中职教育适度引入课题教学,可以极大地调动学生学习的兴趣和主动性。让学生真正成为教学过程的参与者,科学研究的创造者。     

领地性对员工创新行为的影响机制——以知识隐藏和不信任为连续中介

本文以知识隐藏与同事不信任为连续中介,从个体层面探究了领地性对员工创新行为的消极影响机制。通过对221份员工与员工、员工与直接管理者配对的样本数据进行分析,结果表明:(1)领地性正向影响知识隐藏和同事不信任感,负向影响员工创新行为;(2)知识隐藏中介领地性对同事不信任的影响;(3)同事不信任中介知识隐藏对创新行为的影响;(4)知识隐藏与不信任连续中介领地性与员工创新行为之间的关系。本研究结合自我延伸理论和社会交换理论,揭示了领地性对创新行为的消极作用,研究结论对于管理员工领地性、减少知识隐藏与不信任关系,以及促进创新行为具有重要意义。     

新形势下高校创新型学生社团建设与创新人才培养

在我国高等学校面对教育新形势的背景下,学生社团的建设与管理要求人们做好教育和引导工作。创新型社团的建设应该因势利导,解决当前面临的问题,与指导教师加强联系,共同制定明确的建设和管理目标,建立合理的管理模式,并创建具有特色的活动与品牌文化。在人才培养方面,应为学生提供更多受教育和实践锻炼的机会,开展学术性交流和培训活动,以培养具有专业素养的创新型人才。