The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers

This paper aims to evaluate Generation Y users' social interaction with online social networks (OSNs) by testing a theoretical model, which consists of antecedents and consequences of social interactions in an OSN travel context. An online self‐administered questionnaire was sent to a systematic random sample of 12 000 college students at six US universities, and 513 respondents in total participated in the study. Study results suggest that innovativeness, perceived utility, and information sharing are effective for developing online social interaction. The paper discusses theoretical and practical implications of study results and provides suggestions for future research. Copyright © 2012 John Wiley & Sons, Ltd.     

Configurations of human resource management practices: a model and test of internal fit

This study examined human resource management (HRM) configurations. A typology consisting of four bundles of aligned HRM practices (labelled the bureaucratic, market, professional and flexibility bundle) linked to organizational structures was developed. Support for the proposed ideal-typical bundles was found in an assessment by a panel of experts. Next, the distance between the ideal types and actual bundles of HR practices was assessed for 175 organizations. For each, senior HR managers' ratings of HRM practices and CEO ratings of outcomes were obtained. Support was found for two of the four proposed types and about one-third of the firms showed some fit with one of these two types. The ‘fit in general hypothesis’ (i.e. the closer an observed HR bundle resembles any of the ideal types, the higher organizational performance) did not receive support. However, fit with a specific type of bundle (the professional bundle) did relate positively to outcomes. Organizations with observed HRM practices fitting the professional bundle score significantly higher on measures of firm performance, employees' going beyond contract, and firm innovativeness.     

Building entrepreneurs’ innovativeness through knowledge management: the mediating effect of entrepreneurial alertness

This paper explores the possible relationship between sources of knowledge acquisition and entrepreneurs’ innovativeness from the perspective of knowledge management. Specifically, it employs the partial least squares structure equation model to study the entrepreneurs’ innovativeness through knowledge acquisition. It has been found that knowledge acquisition through social networks with suppliers, manufacturers and distributors and management practices has a positive effect on entrepreneurial alertness to business ideas. Moreover, entrepreneurial alertness plays a mediating role between sources of knowledge acquisition and entrepreneurs’ innovativeness. In addition, entrepreneurial alertness plays a completely mediating role between core social network knowledge and entrepreneurs’ innovativeness, and a partial mediating role between sources of knowledge acquisition and entrepreneurs’ innovativeness. This finding has both theoretical and practical implications for entrepreneurial learning in general.     

创新性与新创企业成长间关系的实证分析——合法性的中介效应

以1027个新创企业为样本,对创新性与新创企业成长的关系进行回归分析,并检验了合法性对两者关系的中介效用。结果显示:创新性能够促进新创企业的成长和绩效提高;新创企业通过获得协会会员身份和政治身份来获取合法性,从而削弱管制约束和行业约束;合法性在创新性与新创企业成长之间起部分中介作用。     

不同产品类型下虚拟体验营销对品牌忠诚度影响研究 ——有调节的中介效应模型

以品牌在网上的虚拟品牌体验活动为主题,研究品牌创新感知在品牌体验与品牌忠诚度间的中介作用,并考察产品类型对品牌创新感知的调节作用。结果发现:(1)品牌创新感知能作为中介解释虚拟品牌体验对品牌忠诚度的影响,并确认品牌体验能有效引起消费者的品牌创新感知;(2)产品类型调节品牌体验中的感官体验、思考体验与行动体验,通过品牌创新感知起到对消费者品牌忠诚的影响;当产品类型为享乐型产品时,感官体验、思考体验与行动体验对品牌创新感知的正向效应更强。     

Consumer Innovativeness and Loyalty to Non-GMO Foods: The Role of Cognitive and Affective Beliefs

Public concern over genetically modified (GMO) foods has led marketers to promote non-GMO branded foods to consumers. However, factors affecting consumers’ loyalty to non-GMO branded foods are still largely unknown. Building on the product diffusion model, the present research predicts and finds that consumer innovativeness has a positive effect on consumer loyalty to non-GMO foods. In addition, the present research draws from previous research on attitude formation and tests whether cognitive and/or affective beliefs may mediate the relationship between consumer innovativeness and loyalty to non-GMO foods. The results of a parallel multiple mediation model suggest that cognitive, but not affective, beliefs fully mediate the effect of consumer innovativeness on loyalty to non-GMO foods. These results have direct implications for marketers of non-GMO foods and, in general, increase our understanding of the process by which consumer innovativeness may affect consumer loyalty.     

Relationship between innovativeness,quality, growth,profitability, and market value

The purpose of this study is to examine the relationship between innovativeness, quality, growth, profitability, and market value at the firm level. Building on concepts from a resource‐based view of a firm and organizational learning, innovation and quality literature, we propose the innovativeness–quality–performance model, which describes how a firm's capability to balance innovativeness with quality drives growth and profitability, and in turn drives superior market value. Results of structural equation models indicate that (1) innovativeness mediates the relationship between quality and growth, (2) quality mediates the relationship between innovativeness and profitability, (3) both innovativeness and quality have mediation effects on market value, and (4) both growth and profitability have mediation effects on market value. Implications for theories and practices are discussed. Copyright © 2005 John Wiley & Sons, Ltd.     

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

Abstract

This paper is an empirical study aimed at investigating the effect of marketing innovativeness, market sensing capabilities and customer relationship management on marketing performance. The researchers tried to develop and solve the problem of the gap between marketing innovativeness and marketing performance. The respondents of this study were 318. Some of them are leaders or owners of SMEs Muslim fashion in Central Java, Indonesia. Data was analyzed by using Structural Equation Modeling (SEM). The results of the study show that marketing innovativeness (MI) has no significant effect on marketing performance (MP), while market sensing capabilities (MSC) and Customer Relationship Management Capabilities (CRMC) have a significant effect on marketing performance. Likewise, marketing innovativeness, market sensing capabilities, and CRM capabilities have a significant effect on the religio-centric relational marketing strategy. Furthermore, religio-centric relational marketing strategy (RRMS) is able to mediate the relationship between marketing innovativeness and marketing performance.     

On the duality of political and economic stakeholder influence on firm innovation performance: Theory and evidence from Chinese firms

Research Summary

In this study, we propose and test a multi‐stakeholder perspective to address variation in innovation performance across firms. Specifically, we analyze how a focal firm's innovation performance is shaped by its political stakeholders (local and central governments) and economic stakeholders (suppliers, buyers, and competitors). Using a data set consisting of over 26,400 Chinese firms, we first find support for our predictions that a focal firm's innovation performance will be enhanced by both its government connections and the innovativeness of its economic stakeholders. We then analyze whether the interdependent effect of these political and economic stakeholders is more likely to be synergistic versus antagonistic, and find evidence consistent with the antagonistic view.

Managerial Summary

We show how a firm's innovativeness is influenced strongly by its relationships to external stakeholders. Specifically, we examine the potentially dual‐edged role of political stakeholders (local and central governments) and economic stakeholders (suppliers, buyers, and competitors). Using extensive data on Chinese firms, we find: (a) that the higher the level of government connections, the greater a firm's innovativeness; (b) that firms located in proximity with more innovative economic stakeholders also tend to have higher innovation performance. We also look beyond these independent positive effects to examine the joint effect of these two forms of stakeholder influence, and here we see that more influence is not always better. Specifically, we find that the innovation benefit that typically accrues to firms in proximity to more innovative economic stakeholders is weakened when those firms also have higher‐level government connections.