煤化学在洁净煤技术中的应用

本文对煤炭在洁净能源发展中的重要作用进行了阐述,并从煤化学的角度从气化、液化及一碳化学方面介绍了洁净煤技术的发展和应用,并对其前景进行了展望。     

海峡两岸加强旅游合作探析

海峡两岸同胞连根同源、血缘相亲，相互交往的历史源远流长，加强海峡两岸旅游合作是推进祖国统一大业的需要。实现两岸直接“三通”，为海峡两岸旅游合作带来新的契机，但海峡两岸旅游合作仍然面临诸多问题，必须建立两岸旅游合作机制，加大旅游产品开发力度，积极应对国际金融危机冲击，开创海峡两岸旅游合作新局面，推进海峡两岸旅游业发展。     

抓质量促品牌推动企业可持续发展

品牌是综合质量管理的最终体现，质量又是品牌的生命线，二者是相辅相成、紧密相连的。介绍了宝鸡石油机械有限责任公司近几年在品牌建设中取得的成就；指出，公司正是在抓好了设计质量、人员素质、实物质量、服务质量等综合质量的基础上取得了品牌的建设，推动了企业的可持续发展．     

创新顾客需求和产品设计开发管理的探讨

顾客需求和设计开发,决定产品定位和产品的质量。阐述了顾客需求和设计开发管理中存在的问题,说明了进行顾客需求和设计开发创新管理的必要性,并通过故障模式及影响分析的案例来说明创新管理的重要性。     

高龄人群移动信息终端产品设计研究

目前我国的消费市场上针对高龄人群所设计开发的移动信息终端产品非常少,这方面研究也极其有限。通过资料分析以及市场调查等手段对高龄人群的生理和心理两大方面进行研究,其中生理方面包括听力、视力、触觉和肌力,心理方面包括消费心理和认知心理。根据研究结果,分析归纳得出高龄人群移动信息终端产品设计的指导性设计原则。最后,以面向高龄人群的移动信息终端产品设计为实例,验证上述设计原则。     

互联网服务账号的继承性探析

互联网账号不属于虚拟财产,而是用户和网络运营商签订服务合同的一部分,是证明用户身份的一种债权凭证,它从属于用户与网络服务提供商之间的服务合同,体现的是债的性质。网络服务提供商与用户签订的格式合同中排除用户处分互联网账号的内容违背了合同法关于格式条款的规定,属于无效条款。互联网服务账号是可以被继承的。针对目前出现法律空白等问题,立法、行政、司法部门应当共同努力,促进整个互联网服务行业的发展。     

Effort estimation for enterprise resource planning implementation projects using social choice – a comparative study

ERP implementation projects have received enormous attention in the last years, due to their importance for organisations, as well as the costs and risks involved. The estimation of effort and costs associated with new projects therefore is an important topic. Unfortunately, there is still a lack of models that can cope with the special characteristics of these projects. As the main focus lies in adapting and customising a complex system, and even changing the organisation, traditional models like COCOMO can not easily be applied. In this article, we will apply effort estimation based on social choice in this context. Social choice deals with aggregating the preferences of a number of voters into a collective preference, and we will apply this idea by substituting the voters by project attributes. Therefore, instead of supplying numeric values for various project attributes, a new project only needs to be placed into rankings per attribute, necessitating only ordinal values, and the resulting aggregate ranking can be used to derive an estimation. We will describe the estimation process using a data set of 39 projects, and compare the results to other approaches proposed in the literature.     

高等院校科研软件产品的软件配置管理探索

本文简要阐述了软件配置管理的定义和主要流程,指出软件配置管理在高等院校科研软件产品软件质量的重要作用,分析了高等院校科研产品软件配置管理现状,并从管理与标准的角度探索高等院校科研软件产品软件配置管理的四个优化策略。     

The Effects of Idealized Advertising Imagery on Social Comparisons,Psychological and Emotional Outcomes,and Consumer Vulnerability: A Conceptual Model

This article integrates marketing and social psychology theories and findings into a conceptual model that describes the conditions for which idealized advertising images induce positive (or negative) consumer outcomes. Extending Bessenoff's moderated mediation model, the authors propose that: (1) effect of social comparison on the relationship between exposure to idealized advertising images and psychological/emotional outcomes will be moderated by internalization of ideals and self-discrepancy; (2) effect of psychological/emotional outcomes on the relationship between social comparison and consumer vulnerability will be moderated by attainability of ideals; and (3) product claims should moderate the relationship between psychological and emotional outcomes and consumer vulnerability.