诊断式项目引领下高职营销人才培养模式研究

市场营销是企业生存发展的基石,营销的失败很可能意味着企业的失败。为了适应企业营销人才的需求,各高职院校非常重视营销专业人才培养模式的研究,“订单式培养”、“引企入校”等模式便应运而生,但目前已有的模式总是存在着一些弊端。在这种情况下,以大量实践为基础,提出“诊断式项目引领”的高职营销专业创新人才培养模式,为高职软专业的建设提供一种有所创新的思路。     

个人信用信息共享的立法规制研究——以应对信息主体人格权益保护危机为视角

个人信用信息是其主体人格尊严与自由的载体,而不同机构与组织在各种利益驱使下频繁地共享信息,这引发了主体人格权益保护的危机。为应对危机,运用价值分析方法并吸取欧关立法精髓,同时结合国内征信业发展与治理的现状,对《征信业管理条例》进行分析,建议我国通过统分结合的立法手段来规制信息共享行为。     

大学英语分层次个性化教学模式探索

21世纪初教育部正式启动大学英语教学改革,学者和教师针对课程设置展开了积极的探索和讨论。高校应该充分考虑学生的差异,对学生进行不同层次教学,进行个性化培养。要保证学生在大学英语学习中具有选择权和主动权。EGP、ESP和EGE的教学并不矛盾,可以融为一体创建大学英语分层次个性化教学模式,满足学生和社会对于各种人才的多样化要求。     

市场营销蒙授专业人才培养模式改革的探索

市场营销蒙授专业现有人才培养模式存在着培养目标单一、生源基础不同的学生使用同一套培养方案、专业课设置面窄过细、实践教学环节薄弱等弊端,限制了学生个性的发展,导致学生消极对待学习,影响学生实际操作能力的锻炼和提高,难以适应就业市场的多样化需求。因此,必须通过确立多样化的培养目标、制定个性化的人才培养方案、构建合理化的人才培养质量评价体系、打造高水平的师资队伍、强化教学运行管理、重视对蒙汉双语授课专业学生的管理等措施,对蒙汉双语授课学生因材施教、个性化培养,才能适应社会对少数民族人才的多样化需求。     

Choice of Market Entry Mode in Emerging Markets

Summary

This study explores the antecedents of market entry strategy in emerging markets and examines the market environmental, transaction-specific, competitive strategic factors and organizational capability that influence the choice of market entry mode. Empirical results based on a survey of Japanese companies support the combined relevance of their factors on choice of market entry mode in an emerging market. Although most of the mode of entry research assumes that the firm has the option to choose any entry mode in a given market, this study examines the impact of the factors in the internationalization process of firms. The results suggest that experiential knowledge has an immense impact on the choice of entry mode in China, an emerging market with high environmental uncertainty, but also high market potential. The empirical findings also show the important influences of risk-absorption capability and risk-dispersion mechanism on the choice of entry mode into the Chinese market.     

Matched analysis of parent’s and children’s attitudes and practices towards motor vehicle and bicycle safety: an important information gap

The purpose of this study was to compare parents’ and children’s attitudes and habits towards use of bicycle helmets and car seat belts. We hypothesized that parental perception of their children’s safety practices did not reflect actual behavior and further, that parental practices, rather than their beliefs about a particular safety practice, have a greater affect on their child’s risk-taking behavior. The study population consisted of children in grades four and five and their parents/guardians. Participation in the cross-sectional study was voluntary and confidential anonymous questionnaires were used. In separate and independent surveys, children and parents were questioned in parallel about their knowledge, habits and attitudes toward bicycle helmet use and car safety practices. In the study, 731 students participated with 329 matched child-parent pairs. Ninety-five percent of the children own bicycles and 88% have helmets. Seventy percent of parents report their child always wears a helmet, while only 51% of children report always wearing one (p < 0.05). One-fifth of the children never wear a helmet, whereas parents think only 4% of their children never use one (p < 0.05). Parents report their children wear seat belts 92% of the time while 30% of children report not wearing one. Thirty-eight percent of children ride bicycles with their parents and wear their helmets more often than those who do not ride with their parents (p < 0.05). Parents who always wear a seat belt are more likely to have children who sit in the back seat and wear a seat belt (p < 0.05). Parents’ perceptions of their children’s safety practices may not be accurate and their actions do affect their children’s. Injury prevention programs that target both parents and children may have a greater impact on reducing risk-taking behaviors than working with each group in isolation.     

基于灰色系统理论的山东省海洋生物医药业发展分析

发展海洋生物医药业是山东省建设蓝色经济区,大力发展海洋高端产业,加快实现海洋经济结构优化升级的重要途径。论文运用灰色关联模型,定量分析山东省海洋生物医药业各影响因子的贡献度,研究发现,海洋科研机构科研经费总收入、政府资金、发明专利数和山东省海洋生产总值对山东省海洋医药业增加值的影响最大。建立灰色预测模型,对山东省海洋生物医药业发展趋势进行分析,研究发现在有效的政策环境下,产业能够保持继续壮大的态势。本文据此,提出提升产业竞争力、促进产业可持续发展的政策建议。     

农户的采购联盟模式

本文提出用农户采购联盟模式来降低农户成本、增加收入,并对契约形式、企业法人形式和非企业社团法人形式的3种农户采购联盟进行了比较分析,对农户采购联盟这一新型合作组织从资源整合模式、业务处理模式及组织运行模式3个方面进行了研究,用经济学方法分析了农户采购联盟的成本效益,提出要大力发展非企业社团法人形式的农户采购联盟。     

中国反补贴立法之不足与完善

反补贴、反倾销和保障措施是WTO允许的维护公平贸易、保护国内产业安全的手段。目前,中国在反倾销领域是遭受调查较多的国家。在不久的将来,中国也将面临大量的反补贴调查的形势。为此,我们应未雨绸缪,尽快建立较为完善的补贴和反补贴立法体系,及早做好应对准备。     

利益和谐语境下中国农业补贴的路径选择——以欧美农业补贴的借鉴为视角

农业是国民经济的基础,而农业补贴是对本国农业扶持与保护政策体系中最主要、最常用的政策工具。农业补贴的本质是实现多元利益的和谐,其有效运行离不开相关利益机制的作用。通过对欧美发达国家的农业补贴状况进行考量,针对中国农业补贴的运行现状及其反映出的制度缺陷,农业补贴制度的发展进路应以建构利益和谐为主线,从利益和谐互促、利益和谐共生和利益和谐的基点等视角,从宏观、中观和微观领域进行制度完善与创新。