“孤芳自赏”与“全民同乐”的平衡——语言学发展的一点感想

语言学长久以来都以一种＂专家自营地＂的方式发展。汉字热的掀起,无疑给我们诸多的提示。语言学是否也能以这样的方式,做到＂全民同乐＂？该文从这个角度提出了自己的观点。这样的平衡是可以做到,也应该成为语言学发展的一个方向,语言学工作者的研究应该将二者结合起来。文章提出结合现代媒体手段和科技成果,首先将应用语言学作为突破口,然后发展到语言学的各个领域。这是一种尝试,还需要在实践中进行检验和发展。     

湘东北及湘中部分地区“祖母”称谓的生态考察

运用生态语言学和地理语言学的理论和方法探讨了＂祖母＂称谓在湘东北及湘中部分地区的地理分布和竞争过程,认为该地区较早的祖母称谓是＂婆＂类称谓,其次是＂毑[ia]＂类称谓、＂妈＂类称谓、＂妳妳[ni44.ni]＂和＂爸爸[pa33pa21]＂,再次是＂奶奶[nai55.nai]＂和＂爹[tia]＂类称谓,同时,认为河流对词语的传播与竞争有着不容忽视的影响。     

商务英语语言特殊性之我见

商务英语是普通英语的一种社会功能变体,是专门用途英语,是英语在商务场合中的应用。它源于普通英语,并以普通英语为基础,应用在商务场合。把握其语言的特殊规律性,对于提高商务英语学习效果,增强对外商务交际活动技巧与实践能力,都具有重要意义。     

COMMUNICATION PROCESSES AND THE ‘NEW PUBLIC SPACE’ IN ITALY AND THE USA: A LONGITUDINAL APPROACH

Since the time of ancient Greece, democracy and communication have ineluctably been linked. Seen with the eyes of the Greek citizens, the agora was a somewhat mystical space where direct involvement and face‐to‐face communication processes paved the way to the kratos of the demos. After more than two thousand years, communication still remains closely linked to democracy, but the ever expanding dimension of modern societies calls for political representation. Consequently, the electoral arena has become a fictitious public space making democracy work. With the agency and the communication theories in the background, the present authors claim that following the advent of the most incredible technological discontinuity in history, things seem to have taken a jump back in time. The widespread dissemination of Information and Communication Technologies (ICT), in fact, was crucial to the emergence of a ‘new public space’ bringing with it the poetry of a mirrored image of the ancient agora. Such new public space will be analysed with reference to the US and Italian governments at a federal and central level in order to gain a better understanding of how government‐citizens relationships are fashioned in both contexts. As we will see, each understanding of democracy argues for a different design of government‐citizens relationships. Consequently, both positive and recalcitrant attitudes towards a citizens’ greater involvement in policy making are often due more to cultural than to technological barriers. Their removal has to pass through the awareness that ICT may have profound consequences for democracy: their real power lies in their capacity to integrate political representation with new forms of citizens’ direct involvement in public life while consequently reinvigorating the pluralistic attitudes of the agora even in large‐scale modern democracies.     

认知语言学视角下的大学英语语法教学

大学英语教学中语法教学的地位与方式一直引起热议。试图通过对认知语言学相关理论的研究,以及对目前大学英语语法教学状况的分析,探索有效途径,解决大学英语语法教学中存在的问题,进而切实促进培养学生的英语应用能力。     

Creating Brand Names With Meaning: The Use of Sound Symbolism

The staggering level and rate of growth of brands being introduced to the marketplace suggests a heightened need to understand how to create effective new brand names. Limited academic research, however, has been conducted in this area. This paper investigates the use of linguistics, specifically sound symbolism, in order to create brand names with inherent meaning. Results of two studies indicate that the sound of a brand name can communicate information about the product, e.g. its size, speed, strength, weight, etc. Brand name sounds can convey product-related information either in the presence or absence of supporting marketing communications.     

Comparisons of the structure and infrastructure of Chinese and Indian Science and Technology

A comparison was made of the research output literatures of India and China. Both bibliometric and computational linguistics approaches were used in the comparison. China has rapidly outpaced India in both volume and citation performance of publications. China's rapid publication growth rate over the past two decades is continuing, while India's is re-starting after a relatively dormant period of almost two decades.     

Natural Language Processing in Accounting,Auditing and Finance: A Synthesis of the Literature with a Roadmap for Future Research

Natural language processing (NLP) is a part of the artificial intelligence domain focused on communication between humans and computers. NLP attempts to address the inherent problem that while human communications are often ambiguous and imprecise, computers require unambiguous and precise messages to enable understanding. The accounting, auditing and finance domains frequently put forth textual documents intended to communicate a wide variety of messages, including, but not limited to, corporate financial performance, management's assessment of current and future firm performance, analysts’ assessments of firm performance, domain standards and regulations as well as evidence of compliance with relevant standards and regulations. NLP applications have been used to mine these documents to obtain insights, make inferences and to create additional methodologies and artefacts to advance knowledge in accounting, auditing and finance. This paper synthesizes the extant literature in NLP in accounting, auditing and finance to establish the state of current knowledge and to identify paths for future research. Copyright © 2016 John Wiley & Sons, Ltd.