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991.
992.
以常州环球恐龙城为例,利用层次回归分析方法,探讨了旅游地居民的旅游影响感知对态度的影响作用。研究发现,控制了人口统计学变量的影响之后,旅游地居民的经济影响感知、社会文化影响感知和环境影响感知对态度具有显著的正向影响.进一步对比发现,社会文化影响感知对态度的影响效应较大。该研究拓展了人们对旅游影响感知与态度之间关系的认识.同时为旅游地开发和管理提供了借鉴。 相似文献
993.
通过调查游客对旅游环境的感知和态度,对景区旅游环境质量进行分析和评价是一种行之有效的方法。以太原市晋祠风景区为例,运用访谈法和问卷调查法获取游客对旅游环境质量感知的一手资料,以此为基础数据对晋祠风景区的旅游环境质量进行评价,得出晋祠风景区旅游环境中存在的问题。结果显示:游客对晋祠景区旅游环境总体环境感知持保留态度;游客对晋祠风景区的自然环境呈正面、积极感知;游客对晋祠风景区的各项人文环境要素的感知存在较大差异,其中对景区内的物价和环境设施负面感知最为严重。 相似文献
994.
The aim of this study is to analyse the major constraints for production and managerial practices among the four communal areas in the Omaheke Region. This study applied rapid rural appraisal techniques, including a questionnaire. Semi-structured interviews were conducted with 570 farmers who were registered as cattle producers with the Meat Board of Namibia at their villages. The data collection process was conducted in two months (October 2009 and November 2009). Questionnaires were administered by a group of trained enumerators in the vernacular OtjiHerero language under the supervision of the researcher through door-to-door interviews. Data were gathered on the production system and managerial practices. The research found that the main constraints were incorrect bull-to-cow ratio (1:38), low calving percentage, and high cattle mortalities and losses caused by drought, diseases, straying and theft. The research further found that farmers were applying poor weaning practices and record keeping. Shortcomings on these managerial practices can be addressed if farmers visit the extension and veterinary offices for advice and training. A proper policy guide is required with respect to grazing resource management. Farmers need access to micro-financing for cattle production systems to become economically viable. 相似文献
995.
Zhe Zhang Bin Han 《International Review of Retail, Distribution & Consumer Research》2013,23(2):209-222
Two experiments tested the coupon framing effect with both existing products and new products, whereby the percentage-off format (vs. cents-off format) held an overall advantage in consumers' value perception, thus leading to higher purchase intention. We also found that different product price levels (high vs. low) and product types (physical goods vs. services) moderated this framing effect. Moreover, the context of new products' purchase significantly made this effect more salient than that in existing products. These results could contribute to the guidance of price and promotion strategy for business practitioners, especially in new product launch management. 相似文献
996.
ABSTRACTPurpose: Prior literature has shown that the acceptance of new technologies can improve the long-term performance of sales forces and firms. However, new technologies are likely to introduce obstacles to acceptance, especially for those technologies that represent a massive change for the user. Sales force members who drastically change their work processes in order to integrate a technology sacrifice both time and effort and may be distracted from their primary goals (e.g. hitting deadlines or sales goals). Thus, we investigate how perceived technological change can negatively moderate individual motives to accept a new technology. Furthermore, we analyze how managerial support can help overcome the acceptance issues caused by perceived technological change.Methodology/approach: Data for this study was collected from 163 sales force members via an online survey. Respondent data was collected using a private market research firm that provides access to online panels. We utilize structural equation modeling for factor analysis and ordinary least squares (OLS) regression for testing the hypotheses.Findings: We find that perceived technological change negatively moderates the influence of individual goal orientation on to acceptance of new technology. We also find that managerial support, as opposed to team goal commitment, will positively moderate an individual’s goal orientation onto acceptance of new technology. This suggests that managerial support is necessary in order to encourage acceptance of technologies that present drastic change for the end user. Post-hoc analysis takes a deeper look into potential curvilinear effects, a three-way interaction, and differences among categories of technologies. This analysis reveals that the negative influence of perceived technological change specifically affects the acceptance of behavioral-based technologies, as opposed to outcome-based technologies, thus necessitating the moderating influence of managerial support.Contribution: This study demonstrates the acceptance issues presented by technologies associated with drastic perceived technological change. This article identifies and suggests how to more appropriately enhance acceptance of technologies that introduce drastic changes by sales force employees, thus enhancing potential long-term organizational performance. 相似文献
997.
Vimolwan Yukongdi 《Asia Pacific Business Review》2013,19(2):267-281
Thailand has experienced rapid economic growth over the past two decades. Economic expansion has contributed to an increase in demand for managers and professionals. Changes in legislation to promote gender equality in employment and educational opportunities for women have been implemented. These changes have contributed to Thai women's improved status. The aim of the paper is to assess this progress of women in management in Thailand. There is some evidence suggesting that social class, in addition to education, may play an important role in explaining Thai women's advancement to managerial positions. The contribution examines the changes in legislation and the influence of cultural values, education, and gender on women's access to managerial positions. It identifies the barriers to women's progress and pays attention to social class as another key determinant of women's advancement in management. 相似文献
998.
Klaus Gugler Dennis C. Mueller Michael Weichselbaumer B. Burcin Yurtoglu 《Managerial and Decision Economics》2012,33(3):159-175
We argue that stock and bond market booms and merger waves are both driven by increases in optimism in financial markets and discuss two behavioral hypotheses, the managerial discretion and overvaluation hypotheses that claim that merger waves are driven by market optimism. Empirical support for the managerial theory is provided by evidence that the amounts of assets acquired increase as optimism in financial markets increases and that the returns to acquiring companies are inversely related to market optimism at the time of mergers. Our measures of market optimism also explain managerial choices of finance for mergers. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
999.
Yasuhiko Nakamura 《Managerial and Decision Economics》2012,33(4):249-272
The main purpose of this paper is to disclose the properties of the equilibrium outcomes in the differentiated‐products model with two stages: (i) owner‐shareholders negotiate managerial compensation with their managers that comprises their profits and sales (sales delegation) and (ii) they engage in their market competition. The other purpose of this paper is to study the differentiated goods model in which an owner bargains the managerial compensation with her/his manager that comprises her/his profit and her/his rival's profit (relative performance delegation). We further investigate the situation wherein the firm with sales delegation and the firm with the relative performance delegation coexist. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
1000.
温泉旅游是近些年新兴的体验旅游方式。温泉旅游度假所产生的经济、社会、文化效应已经引起了业界和学术界的广泛关注。目前,温泉旅游理论研究层面缺乏对温泉度假地整体形象感知的深入研究,同时旅游目的地形象感知又影响着游客的旅游动机与旅游决策。基于此,本文结合温泉旅游特征,构建了温泉旅游形象感知影响因素对游客忠诚度影响的理论模型,并以辽宁省汤岗子温泉旅游地为例进行实证检验。结论指出:温泉旅游环境形象、温泉旅游资源形象与服务形象存在相关关系,前两者都是通过服务接触与服务过程形成感知形象的认知,服务形象对游客忠诚度的影响显著,其他维度影响一般。 相似文献