Antitrust economic analysis in food marketing channels: a global perspective

Antitrust enforcement concerning monopolies, mergers, and cartels is converging across all market‐oriented economies in the world. This convergence is based upon neoclassical economic analysis of industrial organization. The role of empirical economic analysis, however, has not converged as rapidly as the conceptual model because different countries have different enforcement institutions and strategies. This article explains how antitrust enforcement has evolved over time from public agencies to a market for enforcement that admits private parties. Private party law suits, and especially class action law suits on behalf of groups such as farmers and consumers, is a mechanism for redressing the often superior legal and economic resources that defendant corporations have and public agencies do not have. Enforcement and the role of empirical analysis are compared in the United States and other countries. Examples of enforcement from different countries illustrate the strengths and weaknesses of different approaches. Finally, some insights explain how economists function in enforcement and the attributes required for success.     

A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance

This study, using a sample of Korean multinational corporations, focuses on testing the relationships between the constructs of experiential knowledge, creativity, and performance in the context of international marketing projects. Relying on a multi-level conceptualization of experiential knowledge and creativity, our findings suggest that process-based creativity is enhanced when the team members have a higher level of experiential knowledge, but outcome-based creativity is not significantly influenced by either team- or firm-level experiential knowledge. It is concluded that, in the context of international marketing projects, the domain-relevant knowledge of the actors (i.e., the team-level experiential knowledge in the foreign markets) largely governs the level of their process-based creativity. The findings also suggest that project performance is directly influenced by firm-level experiential knowledge and process-based creativity, and is indirectly influenced by team-level experiential knowledge through the mediation of process-based creativity.     

From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies

Theory, method and empirical phenomena are the three cornerstones of research. In this paper we contemplate the interplay between them when case research in industrial marketing is concerned. Developments in research depend on what empirical phenomena we are able to capture, how theories are developed to understand and explain these phenomena and what methods we use and/or develop in the process. While the emphasis is often put on one of these aspects alone, this paper focuses on the links and interplay between theory, case method and empirical phenomena in the development of research in industrial marketing. Specifically, we seek to provide common ground between orthodox (deductive) and unorthodox (abductive) approaches to managing the interplay by making a pragmatic call for transparency in research procedures. In this endeavour we use the papers included in this special issue as examples of various aspects of this interplay. We conclude by suggesting that there is a gamut of approaches possible to case research in industrial marketing, each with its specific links to theory and empirical phenomena, and that this is promising for the development of research in the field, as long as it helps reduce, rather than increase, the complexity of the case studied.     

A sensemaking perspective on network pictures

This paper examines the concept of network pictures through the lens of the organizational sensemaking perspective. Essentially it develops the concept of network pictures by suggesting we think of them as exercises in sensemaking. It does so by providing an introduction to organizational sensemaking before establishing a degree of commensurability between network pictures and sensemaking. It suggests that what we may then see more clearly is that the concept of network pictures needlessly gets involved in reification when talking of ‘the’ network picture whereas a more dynamic approach leads to ideas of network picturing in which the complete discrediting or collapse of extant sensemaking and network pictures provides a research opportunity that could be jointly explored by both perspectives. The paper concludes that paradoxically ‘finding’ this new sense or new network picture appropriate to radically changed times is facilitated by a process that involves first ‘becoming lost’.     

房地产营销理念研究

房地产营销是关系房地产开发经营成败的关键,怎样在新形势下从传统的房地产营销模式走出,树立全新的房地产营销理念,做好房地产市场营销,直接关系到房地产开发企业在市场经济体制下的兴衰存亡。本文提出了当前全新的营销策略,期望通过各种营销策略的组合应用,实现房地产开发企业的品牌战略及长期良性经营。     

Disentangling the effect of services on B2B firm value: Trade-offs of sales,profits, and earnings volatility

In the face of declining business and growing pressures from low-cost competitors, many business-to-business (B2B) manufacturers have moved from their previously successful product-centric strategies to more service-oriented business models. Yet despite their substantial investments in services, firms fail to understand the performance ramifications of these offerings. With a longitudinal data set (2001–2016) of 227 B2B manufacturers listed in the S&P 1500 index, this study disentangles the simultaneous effects of financial-based mechanisms that link the service ratio (i.e., share of a firm's revenue generated from selling services) to firm value. The findings reveal significant trade-offs across these mechanisms. Although the service ratio monotonously boosts sales growth, it has U-shaped curvilinear relationships with profitability and earnings volatility. These effects also depend on industry- and firm-level factors. Industry maturity positively moderates the effects of the service ratio on sales growth and profitability. However, business scope has an adverse effect on the service ratio–profitability relationship. Finally, industry turbulence negatively moderates the effect of services on earnings volatility.     

我国外经贸活动与企业国际营销障碍分析研究

近年来我国外经贸活动与企业国际营销所遏障碍日益突出和显现,对此我们应给予高度的重视和认真分析、研究,并寻找有效途径加以解决.其主要途径是：加强东西方文化的交流与沟通,建立、健全对外经济法律、法规和专业协会,规范我国企业国际营销的行为,增强我国企业国际营销的文化适应能力.     

The Environmentally Friendly Programs in Hotels and Customers' Intention to Stay: An Online Survey Approach

This study surveyed customer perceptions about the environmentally friendly programs (i.e., green programs) in hotels and analyzed the degree to which such programs influenced customers' hotel selection. Data were collected from online travel communities by conducting Web-based online surveys. A total of members from 63 travel-related online communities participated in the survey. Multiple regression analysis results showed that the significant factors that affected client hotel selection were: Solid waste and water programs in guestrooms, energy programs, solid waste and water programs in housekeeping, and biodiversity programs. However, water program by customers' option did not influence customer decisions to stay at environmentally friendly hotels. Results also showed differences in customer awareness and demand for environmentally friendly hotels based on gender, income, and age.     

新媒体背景下特色农产品的营销模式与优化策略

随着时代的发展和技术的革新,新媒体给产品营销带来了巨大红利,如今不少农产品也在新媒体渠道的助力下开拓出新的营销模式,利用自身优势和市场占比打出品牌效应,使农产品更具影响力.基于此,本文对新媒体背景下特色产品的营销模式进行了分析,并总结其营销模式中的不足之处,探讨了新媒体背景下优化其营销模式的策略.     

中国改革开放以来财政政策平滑经济波动的能力——基于传统IS-LM模型的实证分析

文章通过借助传统IS-LM模型和比较静态分析方法对中国改革开放以来财政政策平滑经济波动的能力进行了实证分析,得出:(1)财政政策对经济波动的整体平滑能力较低,平均只有6.35%,财政政策的平滑能力在经济波动的不同状态之间存在明显差异;(2)财政政策工具之间的平滑能力存在较大差异,其中财政购买性支出能平滑掉经济初始冲击的11.48%,而财政转移性支出和收入政策整体上反而使经济波动上升近3%;(3)内生性检验表明,中国只有相机性支出政策与经济波动之间存在显著的双向因果关系,不仅如此,相机性支出政策的内外时滞都较短。文章结论的政策含义是,提高中国财政政策稳定效果的关键在于提高政策工具的有效性与相互之间的协同效应,不仅如此,对经济高涨时期政府财政行为进行有效约束也至关重要。