发展粮食期货市场 促进粮食市场化改革

随着粮食生产经营的全面市场化,健全和完善粮食期货市场有了更重要的现实意义:调节粮食供求,稳定粮食价格;优化粮食品种结构,推动产业化经营;为粮食企业提供避险渠道;减轻入世冲击,保护粮食安全。文章指出发展粮食期货市场的政策措施包括:推出大宗粮食期货交易品种;培育和发展套期保值用户;规范粮食现货市场;发展商品投资基金;开创场外交易;调整不符合国际惯例的法规政策。     

外埠市场营销策略研究

“得外埠终端者得天下”和“营销重心下移”是近年来在营销界最为响亮的战略口号之一。如何进行外埠市场营销，是企业普遍需要研究的重要课题，本文试图从市场营销组合[4P]的角度，即从产品策略、定价策略、渠道策略和促销策略出发，分析如何成功地开拓城市外围的广阔市场。     

我国连锁商业物流发展的对策

物流在连锁经营中起着至关重要的作用.由于物流技术及物流基础设施落后,物流管理人才短缺,加之受传统物流体制的影响,严重制约了我国连锁企业的发展.应加快信息网络建设和物流人才培养,选择合理的物流模式,制定完善的物流产业规划,以促进我国物流业的发展.     

企业债务期限结构的行业特征——基于中国上市公司的实证研究

本文以我国上市公司2000-2004年的经验数据为样本，根据中国证监会《上市公司行业分类指引》，将中国上市公司进行行业分类，实证研究了债务期限结构的行业特征。研究结果表明：（1）中国上市公司不同行业门类之间和同一制造业次类闻的债务期限结构具有显著差异，且这种差异不是由个别行业的异常值引起的；（2）无论是行业门类还是制造业次类，绝大多数行业的长期债务比率较低；（3）规模比较大，管制比较高，竞争程度较低的行业内的企业的长期债务比率相对于竞争比较激烈的行业内的企业较高。     

市场经济体制下基础性研究的若干问题

本文针对近年来我国市场经济的发展给科技领域特别是基础研究带来的变化进行客观的、较为深入的分析，从而进一步阐明基础性研究在我国经济建设中的战略地位。通过分析基础性研究面临的几个主要问题，以对比的方式说明在社会主义市场经济条件下加强基础性研究的必要性并提出相应的对策。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

高等职业技术教育人才培养规格定位窥思

高等职业技术教育的人才培养规格主要解决人才培养的质量问题,是培养目标的具体化。本文分析了影响高职教育人才培养规格的主要因素以及用人单位对高职教育人才培养规格的要求,从构建维度论出发,研究了高职教育人才培养规格的三要素:复合知识结构、综合能力结构、人格素质结构。三位一体,形成一个有机的、互动发展的整体。     

关于我国企业实施共生营销战略的思考

企业在市场竞争日益激烈的国际市场上，以往所奉行的视竞争者为仇敌、彼此互不相让的竞争原则已成为陈旧的经营观念而逐渐被人们抛弃。共生营销战略以契约为纽带，通过企业间价值链的各环节的合作获得竞争优势。突破了传统的营销思路，实现双赢或多赢。本文探讨了我国企业实施共生营销策略的必要性与现实可能性。提出了实施共生营销战略的途径和对策。     

顾客资产导向下的营销质量思考

顾客资产正日益成为衡量企业竞争力和长期绩效的重要标志。要真正实现顾客价值的最大化，企业必须在扩大市场占有率、识别顾客需求、识别顾客满意的质量因素、产品的创新和细分顾客过程等方面用质量的理念给予认真思考。     

陕西特色农产品的品牌经营战略研究

陕西具有发展特色农业的良好条件，但由于受自然经济传统约束，广大农民缺乏市场经营意识和经营经验，加之缺乏有效的农业合作组织，缺少辐射带动能力强的龙头企业，导致特色农产品的品牌化经营程度低，现有特色农产品的品牌知名度和美誉度不高，市场影响力有限。要创建陕西特色农产品品牌，必须提高特色农产品的生产者、经营者和地方政府的市场意识、品牌意识，组织专业协会，发展龙头企业，完善特色农产品技术服务支持体系，推行标准化生产，加强产后商品化处理，建立和完善农产品品牌质量认证体系，加强对农产品品牌的宣传推广力度。