新媒体影响下的危机信息传播问题研究——以雅安地震为例

4.20雅安地震发生后,以微博、微信为代表的新兴媒体在及时发布危机和援助救援信息,构建立体寻人网络,保障救灾工作的顺利进行等方面发挥了强有力的独特作用,新媒体俨然成为危机信息发布的主要渠道和有效平台.本文以雅安地震为例,剖析了新媒体环境中危机信息的传播与扩散机理,探讨新媒体在突发事件中的重要作用与影响,进而总结危机信息发布与监控新特点,为管理者的应急决策提供理论依据和合理建议.     

The Land Crisis in Zimbabwe Viewed from South of the Limpopo

Farm invasions in Zimbabwe have highlighted the pressing need for land reform throughout the southern African region. In South Africa, where the racial disparities in land holding are most severe, the events in Zimbabwe have raised the temperature of the land debate and led to calls for land invasions by some rural groups. The ANC-led government, facing criticism from both right and left for the slow pace of reform, has veered between strident defence of private property rights and threats to expropriate white farms. White farming interests have reacted differentially, with some progressive voices joining the calls for an accelerated reform programme. Current land reform policy in South Africa seems set to advance the interests of emerging black commercial farmers and tribal chiefs at the expense of the rural poor and landless.     

新闻用语语法失范例析

新闻传媒作为语言文字的窗口；对推动社会语言文字的规范具有重要作用。但是令人遗憾的是，一些报刊各类语病充斥其间．造成新闻用语的应用混乱。因此，提高新闻从业人员的业务素质，树立语言文字的规范意识，应当引起有关方面的足够重视。     

Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy

In view of previous effects of mediated communication on public knowledge, perceptions and concern about sustainability problems, this case study explores a message framing strategy for improving the effectiveness of mediated communication of the somewhat neglected topic of sustainable consumption. It describes how an information campaign on sustainable consumption was strategically framed, employing theories on effective and persuasive communication, and implemented through a community news medium in Christchurch, New Zealand. The resultant impacts of the campaign (significant increases in understanding of sustainable consumption and in the number of parents expressing concern over advertising effects on their children's material desires) were indicative of the potentials of employing strategic message framing for improving mediated communication about sustainability. The study also illustrates the potentials for engaging alternative media in such communication. This paper argues that further steps to develop message framing strategies for mediated communication of sustainable consumption is necessary, as this appears to be a largely neglected area in communication and consumer studies, and concludes with an overview of aspects that may be considered in future communication and other initiatives promoting sustainable consumption as a means for achieving sustainability.     

论中国媒介的购并战略

媒介购并是媒介资本经营的主要方式，也是媒介企业迅速做大做强的基本途径。媒介购并不只指兼并和合并，也不可用集团化来替代。中国媒介必须走出认识上的误区，摒弃观念上的障碍，全面了解媒介购并的意蕴、特点、类型和实施这一战略的优缺点、原则、程序等，从而正确、科学地实施购并，形成资源互补、优势互补，达到最大经济规模和最佳经济效益。     

部分相干高斯—谢尔模光束在负色散介质中的光谱特性

文章利用由部分相干光理论及张量方法推导出的部分相干高斯—谢尔模(GSM)光束在介质中的传输公式,计算分析了部分相干GSM光束在负色散介质中的演化特性.研究结果表明,部分相干GSM光束在负色散介质中传输时会出现光谱分裂和频移现象.     

Brands: Just for consumers? Introduction to the special issue on B2B branding

Although there is significant interest in branding in a B2C context substantially less research has been conducted in B2B marketing. The research in B2B marketing is somewhat fragmented and a research agenda to develop coherent models and provide guidance to practitioners is required. Despite the disjointed nature of the research in this area, B2B branding has been found to convey a number of benefits e.g. conferring uniqueness. This special issue consists of eleven papers covering a range of topics including brand alliances, brand personality, brand equity and brand relationships, brand identity, corporate branding and social media.     

社会化媒体背景下的定位理论演化趋势分析

在过去的数十年中,特劳特先生开创的定位理论成功地指导了大量企业的品牌建设,积累了许多经典的成功实践,成为品牌领域最重要的基础理论之一。而社会化媒体时代的到来,颠覆了传统的传播模式,由此带来的消费者信息渠道和心智模式发生重大改变,传统的定位理论受到重大挑战,"定位理论"必须被赋予新的内涵。     

新厂房空调及制冷系统节能控制策略运用

空调系统能源消耗在整个企业的生产中所占的比例很大,文章结合当地气候环境,通过对空调机组及制冷站系统的工艺要求和设备情况进行分析,改进设计,提出相应的节能控制策略,达到节能降耗的目地。     

论教学艺术

教学艺术是教师在教学中,能够使学生高效率地接受、消化知识的各种技能。本文主要论及教学组织艺术、教学表达艺术和教学感染力艺术三个方面。