强化内部质量管理,搞好工程质量监督

文章针对提高工程质量的大问题,提出如何搞好质量监督,加强质监站建设和严格监督程序,以及强化质监站在现场管理中质量监督的作用等措施。     

浅论准备工程的合同管理

在大型工程项目的建设过程中,加强准备工程的合同管理,对整个工程项目的顺利进行具有不可忽视的作用。章针对准备工程合同的特点,提出了加强准备工程合同管理的对策和建议。     

Evaluating discounts as a dimension of customer behavior analysis

Today, increased competition between organizations has led them to seek a better understanding of customer behavior through identifying valuable customers. Customers’ expectations about the price and quality of products and services play an important role in their selection process. In online businesses, competition and price differences between suppliers is high, so discounts will attract different customers. As a result, discounts and the frequency and amount of purchases can lead to better understanding of customer behavior. Customer segmentation and analysis is essential for identifying groups of customers. Hence, this study uses a model based on RFM called RdFdMd, in which d is the level of discount used to analyze customer purchase behavior and the importance of discounts on customers’ purchasing behavior and organizational profitability. The CRISP-DM and k-mean algorithm were used for clustering. The results indicate that using the R_dF_dM_d model achieves better customer clustering and valuation, and discounts were identified as an important criterion for customer purchases.     

A Proposed Model for Consumer-Based Brand Equity Analysis on Social Media Using Data Mining and Social Network Analysis

Online social networks have expanded their “virtual borders,” making the Internet more like an environment of social interaction than a business tool. However, even before the emergence and expansion of social media, marketing professionals were interested in identifying consumers' perceptions about brands. Thus, operational models have been proposed to facilitate such a task. Those models, however, can be expensive and inconvenient, since the models use questionnaires for data collection. To help overcome this problem, this article proposes a model for brand equity analysis from the consumer perspective expressed in social networks using opinion mining techniques and social network analysis. The application of the proposed model on data collected from Twitter made it possible to analyze five brand equity dimensions: brand awareness, brand loyalty, perceived sentiment, perceived quality, and brand associations. The results reached by the application of the model show that brand equity can be analyzed from data retrieved from virtual social networks, disclosing how consumers perceive brands in such an environment, without using questionnaires, enabling different brands in different contexts. Those data can be analyzed under both objective and replicable criteria for each of the brand equity elements that make up the model.     

建筑工程造价管理信息集成一体化的实现途径研究

文章分析建筑工程造价管理的现状和建筑工程造价管理信息化取得的成效,指出建筑工程造价管理信息化存在的主要问题,并提出架构建筑工程造价管理信息集成一体化的途径。     

浅谈公路工程施工成本过程控制

文章分析了在公路工程施工过程中进行成本控制的基本原则,并结合实际情况,提出了具体的控制成本支出的方法和降低施工成本的措施.     

建筑施工企业工程项目合同管理的法律风险及防范

工程项目是建筑施工企业经营管理的源头和效益的源泉。加强工程项目合同管理,从源头上预防和化解法律风险,杜绝纠纷案件,是提升项目创效水平,实现项目效益的重要环节。本文论述了工程项目合同管理中容易引发的法律风险,以及就如何防范法律风险有针对性的提出了预防措施,对建筑施工企业防范法律风险有着较强的指导意义。     

工程预决算编制中的问题分析及控制和管理探讨

随着工程建设项目的逐渐增多,给经济社会发展带来了诸多的有利因素,同时也伴随着更多的工程项目施工建设中的一系列问题。全面加强工程预决算编制的有效控制和管理,能实现对工程项目的整体把握,尤其是涉及到工程建设中的项目投资状况分析、经济监督手段、招投标、经营水平等多方面的内容,形成科学性、规范性、权威性集中的工程特点和需求。本文在全面分析工程预决算编制过程中出现的主要问题和现状,从而全面提出适合工程项目建设发展的预决算编制的控制方法和管理手段,为企业在工程投资情况、项目运行状况、企业经营模式等,构建推动企业全面发展的工程预决算编制。     

矿业权价值评估参数值选取

文章认为,正确选取参数值对矿业权价值评估合理与否意义重大。文章分析了影响矿业权价值评估因素特征,对如何科学、合理选取可靠的参数值进行较为详细地阐述。     

Web数据挖掘中XML技术的应用研究

随着网络技术的发展,网上的信息资源越来越丰富,怎样对Web上海量的数据信息进行深层次的应用成了当今数据库技术的研究热点。文章针对Web上数据的特点和目前Web数据挖掘存在的挑战,结合XML语言的技术特点,主要探讨了XML技术在Web数据挖掘中的重要应用。