乡村旅游标准化研究

分析了我国乡村旅游标准化的背景。针对我国乡村旅游的具体情况和乡村旅游的特点，在乡村旅游的法制法规、旅游服务标准化、服务管理、服务质量、服务资质、旅游服务设施、卫生安全、生态环境、消费者权益维护和旅游标准的评价体系等方面提出了乡村旅游标准化内容和实施乡村旅游标准化过程中需要注意的一些问题。     

中国期货市场价格发现功能实证研究

从已有的和本文的实证研究结果来看，我国国内期货价格与现货价格之间以及国内外期货价格之间基本上存在着长期均衡关系。从实际情况来看，我国商品生产者与经营者利用期货市场价格信息，发挥期货市场价格发现功能的事例在不断增多。但与期货市场应有的功能相比，我国期货市场的价格发现功能还没有得到应有的发挥。为此，一方面要进一步完善我国期货市场价格形成机制，另一方面要进一步提高我国期货市场价格信息的指导作用和国际市场的定价权。     

饭店员工"360度绩效考核方法"研究

全面地分析了360度绩效考核方法在饭店应用的意义、可能产生的风险，并系统地阐述了饭店采用360度绩效考核方法的设计原则、技术路线、评价项目及标准设计、考核操作方法设计、反馈设计等。     

发达国家和发展中国家旅游发展形态的比较研究

由于有着不同的初始条件，发达国家和发展中国家在旅游发展过程中表现出不同的发展形态。从发展旅游的动力因素、基础条件、阶段演进的差异、政府行政管理模式和接待国所受的影响等五个方面对发达国家和发展中国家的旅游发展形态做了一个初步的比较分析。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

我国旅游房地产发展与研究述评

旅游房地产近几年在我国得到了快速的发展，对它的研究也日益引起国内学者的关注，总结了我国旅游房地产发展历程，对旅游房地产研究文献进行了总结和分析，并对我国旅游房地产今后的发展趋势进行了展望，指出了今后研究有待深入之处。     

基于竞争力的国有企业管理平台研究

国有企业既作为"经济人"又作为"社会人",在担负社会责任的同时,还需要具备超越竞争对手和超越自身不断创新的竞争能力.管理能力作为企业竞争的系统能力之一,是企业必须注重培养的一种竞争能力.基于节约管理过程成本的管理平台研究对探讨培育管理视角的国有企业竞争能力具有重要的意义,人本管理理念、现代企业制度、以产业目标组合的团队分工和企业业务流程的信息管理系统是当代有效管理平台的规律性特征.     

营造非公经济健康发展的良好环境

党的“十五”大后,非公经济的地位已从“必要补充”上升为“重要组成部分”,在数量、结构、效益等方面都取得了迅猛发展。但民营企业在发展过程中存许多诸如社会地位尚未真正确立,融资渠道不畅等困难与问题。因此要创造有利于民营企业发展的舆论环境,拓宽融资渠道,完善民营企业发展的支撑服务体系等。     

人工智能在商业银行中的应用研究

近年来,人工智能在商业银行的广泛应用提升了金融机构的服务效率,拓展了金融服务的广度和深度。人工智能技术在银行中的应用领域主要有通过精准客户画像提升获客能力,提升服务品质降低运营成本,实现低成本、差异化服务客户,进行金融预测和风险管理等。随着科技的发展,人工智能技术将会在金融领域得到爆发,商业银行应该提高对人工智能产业的金融服务能力及加快人工智能技术研究与运用,推进数字化银行建设。     

基于网络的《大学体育》教学设计

以建构主义学习理论为依据,利用网络和多媒体技术,本文对基于网络的《大学体育》教学体系结构、模块功能和学习活动的实施进行了设计。