低碳经济视野下的新能源汽车发展战略

低碳经济的核心是能源技术和减排技术创新、产业结构和制度创新以及人类生存发展观念的根本性转变。石油能源供给与汽车产业发展的矛盾将日益凸显,新能源汽车发展是涉及国家能源战略的重大问题。我国应创新商业模式,建立产业联盟,加强创新网络组织和消费者导向的盈利模式的构建,加大对新能源汽车行业的政策扶持。     

新时期报社思想政治工作面临的挑战与应对策略研究

新时期报社思想政治工作面临诸多挑战,可以从"以人为本"的角度推动思想政治工作的开展,提升思想政治工作者的能力与水平,创新工作方法与途径等方面加强和改进思想政治工作。     

FOREIGN ENTRY,CULTURAL BARRIERS,AND LEARNING

This paper examines the longevity of foreign entries. Hypotheses are developed on the mode (start-ups vs. acquisitions) and ownership structure (wholly owned vs. joint ventures) in relation to cultural distance. The hypotheses are tested within a framework of organizational learning, using data on 225 entries that 13 Dutch firms carried out from 1966 onwards. Results show that the presence of cultural barriers punctuates an organization's learning. Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in ‘double layered acculturation.’ We also identify locational ‘paths of learning.’ The longevity of acquisitions is positively influenced by prior entries of the firm in the same country. Similarly, the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block.     

CUSTOMER POWER,STRATEGIC INVESTMENT,AND THE FAILURE OF LEADING FIRMS

Why might firms be regarded as astutely managed at one point, yet subsequently lose their positions of industry leadership when faced with technological change? We present a model, grounded in a study of the world disk drive industry, that charts the process through which the demands of a firm's customers shape the allocation of resources in technological innovation—a model that links theories of resource dependence and resource allocation. We show that established firms led the industry in developing technologies of every sort—even radical ones—whenever the technologies addressed existing customers' needs. The same firms failed to develop simpler technologies that initially were only useful in emerging markets, because impetus coalesces behind, and resources are allocated to, programs targeting powerful customers. Projects targeted at technologies for which no customers yet exist languish for lack of impetus and resources. Because the rate of technical progress can exceed the performance demanded in a market, technologies which initially can only be used in emerging markets later can invade mainstream ones, carrying entrant firms to victory over established companies.     

制定中国的能源战略维护国家的经济安全

能源安全关系到国家的经济安全.文章通过简单介绍我国能源的发展现状,提出了制定中国能源发展的战略和措施.     

跨国公司绿色战略及对中国的影响

跨国公司绿色战略的选择受到企业内外部若干因素的影响,跨国公司在发展中东道国的绿色战略对本土企业的环境行为和东道国的环境规制都产生影响.在已有环境管理文献基础上,文章提出跨国公司在我国设立子公司和建立全球价值链有利于提高我国企业环境管理水平和环境规制的改善.     

网络柠檬问题的表现、影响及营销启示—消费者行为视角

柠檬问题是逆向选择问题在产品市场上的表现,与传统市场一样,网络市场上同样存在柠檬问题.本文从消费者行为的角度分析了网络柠檬问题的表现及影响,认为网络柠檬问题主要产生于企业向消费者传递信息、消费者信息搜集以及消费者处理信息三个过程中,网络柠檬问题阻碍了消费者购买意图到购买行为的转变,最后本文探讨了网络柠檬问题的营销学启示.     

中国—东盟大物流环境下广西物流发展战略的新思路

中国与东盟在"10+1"框架下,政治、经济、社会、地区安全等方面的合作已全面展开,贸易往来取得不凡的成绩.在此基础上,形成了为地区经济服务的中国一东盟大物流环境,区位优越的广西正处在物流区域的枢纽地位.广西必须重新设计和实施物流战略,建设适应东盟新兴经济体的现代物流体系,把广西打造成涵盖大西南、面向大东盟的区域性国际物流中心.     

企业兼并战略分析与对策研究

本文剖析了企业兼并在我国产生的原因,通过对我国企业兼并现状分析,提出兼并过程中存在的问题,并提出相应的对策建议。     

三峡地区旅游市场营销策略研究

从三峡地区旅游市场的环境营销优势、劣势、机会、威胁等方面入手 ,探讨三峡地区的旅游市场营销的目标定位 ,市场营销的基本原则、营销创新以及营销战略 ,为把中国三峡地区建设成为世界级的旅游品牌产品 ,实施具体的营销战略 ,为政府及有关决策部门提供依据和发展建议。