How are young music artists configuring their media and sales platforms in the digital age?

Abstract

Research on how music artists generate sales from their content through different platforms is scant. In this study, configuration theory is used to show that different market access configurations are viable simultaneously and that young musicians differ significantly in how they generate revenues. Using data on the media and sales performance of 338 young musicians in the Netherlands, we show that there is an ‘Emerging Star’ group (7–13% of artists depending on regional scope) and that record labels play an important role in this configuration providing broad media access on all platforms, both old and new. Digital age ‘Independents’ (14% of young artists), mostly without a record label, seem to benefit from the use of social media while exploiting synergies around live music. All artists in the remaining groups ‘Question Marks’ and ‘Hobbyists’ experience low to very low performance on all platforms. This study shows that configuration theory can provide detailed insight into viable and unviable marketing strategies. In particular, it shows that the globally declining music CD platform can still be very important for specific artists that exploit synergies between live performances, on-site CD sales and social media fan relationship management. The implications for marketing theory and young music artists are discussed.     

Pre‐professionals’ perceptions of home economics in Finland

This article focuses on some new frameworks that have been under discussion in developing the university studies in the field of home economics or family and consumer sciences in Finland. The empirical data were derived from students’ contributions during their university studies in the degree programme for home economics teachers at the Master's level. The aim of this research is to find out students’ present understanding of home economics and its challenges to complete its different functions. All students are at the level of advanced studies (mainly fourth year), and the number of students is 34. The data were collected by essays using SWOT analysis as a method. Students produced a very rich and multisided data that can be analysed in diverse ways and for many purposes. In general, one can say that most students have a very realistic and positive view of their studies. They can analyse them in diverse ways and reveal important qualifications. They are aware of the various challenges which face us in both the present and future societies. Students’ views are critical and they posed several questions outside the course material. They introduced examples from their working experiences and from studies in other departments and education institutes. The empowerment elements were recognized but these should be used more efficiently in attaining further progress in the field. New frameworks and approaches developed in Finland seems to be relevant in the current situations society finds itself.     

海南“教师口语”教材中训练材料存在的不足

本文通过指出海南教师口语课程教材中训练材料的编写存在的训练材料老套单调,"重文轻理",对所教育对象缺乏针对性,地方适应性不强,过于琐碎等问题,为教师口语的教材建设提供有益的参考。     

谈实施素质教育中教师应必备的素质

实施素质教育培养了学生的能力和个性,促进了学生主动发展,保证了学生的身心健康。作为实施素质教育主体的教师,应具备哪些方面的素质呢?本文从五个方面阐述了这一问题。     

大学生社交焦虑症的音乐治疗过程初探

文章探讨了音乐疗法对社交焦虑症患者的疗效。采用音乐疗法对一例存在社交焦虑症的求助者进行心理治疗,求助者4周后的各量表评分都达到了正常值,测验结果显示治疗达到了预期效果,得出音乐疗法对社交焦虑症具有一定的改善作用。     

机电一体化技术专业师资培训若干问题的研究

师资培训项目是专业发展、社会服务的一项重要内容,本文主要分析了机电一体化技术专业在过去几年师资培训过程中存在的问题。针对这些问题,采用相应的措施进行改进,多方位的满足了受培训教师的要求,保证培训质量,达到培训目的。     

农村学校音乐新课程实施现状调查与建议

素质教育是国民教育事业追求的终极目标。音乐作为美学教育的重要领域,在素质教育中举足轻重。"应试教育"的观念在农村根深蒂固,新课程的推广尚有一定的难度。本文为了了解农村音乐新课程改革推进的主要障碍,提出解决的思路。作者通过问卷调查的方式,了解农村音乐新课程实施的现状,发现改革的不足,分析农村学校音乐教育薄弱的原因,期望能起到抛砖引玉之效。     

影响高校体育教师心理健康的原因分析与对策研究

采用文献资料法、问卷调查法和数理统计法等,对高校体育教师的心理健康状况进行了调查研究,结果表明高校体育教师存在程度不等的各种心理健康问题,常见的心理问题类型包括躯体化、抑郁、焦虑和恐怖。并存在着性别和年龄的差异。本文还对高校体育教师心理健康的影响因素及对策进行探讨。     

中小学教师职业压力的成因与自我调适

中小学教师承受的职业压力主要来自考试压力、新课改的挑战、工作强度大、角色冲突等几个方面。教师个体的自我调适是缓解压力的关键所在,教师只有合理认知并积极应对,才能变压力为动力,从而提升自身的职业幸福感。     

高校青年教师职业生涯规划与管理研究——基于西安高校的调查分析

职业生涯管理已成为现代教师职业发展的重要课题,高校青年教师职业生涯规划是高校和教师个人的共同目标,是实现高校和教师个人发展的有机结合。本文对西安市高校青年教师进行调查,试图探寻青年教师职业生涯管理的现状,并对高校青年教师职业生涯管理提出建议。