广告叙事概念辨析

叙事学研究对象本应包括所有的叙事作品,但文学叙事长期占据着叙事学研究的主流。伴随后经典叙事学的崛起,广告也逐渐进入了叙事学研究的视野。对广告进行的叙事理论研究和“广告叙事”概念的使用日益增多,但对于“广告叙事”的概念却没有清晰的界定。因此,本文分析了国内文献资料中对“广告叙事”概念的各种使用情况,在厘清“广告”和“叙事”概念的基础上,对广告叙事概念进行界定,以期为广告叙事理论研究做出贡献。     

Heritage tourism and New Western history: a narrative analysis of six Colorado museums

Museums are important in heritage tourism, often presenting interconnected national, regional, and local histories. This article explores how six Colorado museums present state and regional identities. I ask how these museums have attempted to incorporate insights from ‘New Western’ History into their exhibits. New Western historians have called attention to the ‘legacies of conquest’ – the peoples displaced, the cultures destroyed, and the environments damaged by Anglo-American colonization of western lands – and offered critical and dissonant ‘counter-narratives’ of the region’s past. However, the region’s heritage tourism – a significant and growing industry – has emphasized more conventional narratives of settlement and economic progress. This study applies narrative theory to analyze how these critical histories are presented to tourists in Colorado museums and historic sites. Narrative theory examines how objects, texts, and media are shaped into stories, in this case stories linking popular readings of heritage to critical understandings of past events. Six case studies indicate that critical histories are presented in some sites, but are rarely the central focus of these attractions. However, the spatial juxtaposition of narratives and counter-narratives in these museums offers insight into how critical and dissonant history is beginning to be incorporated into heritage tourism in the American West.     

从译者主体性看多元系统论的局限性

多元系统论虽然促进了翻译研究的文化转向,开拓了翻译研究的领域,但也有其局限性,即译者主体性的缺失。中国清朝末年三位重要翻译家,从翻译选材、翻译策略和叙事手法三方面的翻译实践活动,说明了译者主体性对翻译的作用。     

Hearing the authentic voice of stakeholders? Implications for governance of tourism strategy-making

Exploring tourism strategy-making in the light of complexity theory, this research examines the interactions that take place between stakeholders as strategy is developed and codified. It focuses on York, a significant UK tourist destination. Taking a strategy-as-narrative approach, it seeks to identify the plurality of stakeholder voices as the embodiment of the authentic voice of strategy. Key research themes are identified concerning how discourses, as manifestations of socially embedded networks of power, surface in narrative within strategy-making; what power relations govern which come to the fore and which are silenced. A heuristic device explains the power relations at work as the interplay of performative, attributed, and contextual power. The study points to the need for further work to understand how all stakeholders might be enabled to contribute equally to strategy-making, addressing the power differentials between actors through the allocation of appropriate resources.     

Porter model of economic development at the back of an envelope

The Porter model of economic development links the phases of development with national competitiveness. His model lies at the heart of the Global Competitiveness Index. It appears, curiously enough, that there is nowhere in the economics literature a concise explanation of the Porter model of economic development. This paper not only fills this gap but also draws the line of separation between formal economic models and narrative economic models; provides a rigorous presentation of Porter model of economic development; distinguishes between the Porter development path and Porter's law of economic development; strips Porter model to its bare essentials in a single picture; and finally, shows that the Porter model satisfies the condition known as the way the world works (www) constraint.     

Revisiting the Narrative Approach of Estimating Tax Multipliers

We analyze whether popular measures of narrative tax shocks can be treated as relevant instruments for observable endogenous tax series of interest. We find that narrative tax measures are only weakly correlated with cyclically adjusted tax revenues for the US and the UK. Using weak‐instrument robust inference, narrative tax measures often yield insignificant estimates of tax multipliers. We conclude that the literature currently understates the uncertainty associated with estimating the tax multiplier using the narrative approach.     

Words and Numbers: Financialization and Accounting Standard Setting in the United Kingdom

How is it possible that British policymakers resisted market‐based measurement for decades while financial economic concepts of decision making and valuation still gained widespread acceptance as a justification for accounting standard setting? This study introduces the concept of “technologies of financialization” to develop the theorizing of the rise of finance in the domain of accounting. Based on a genealogical history of narrative reporting in the United Kingdom, it demonstrates how references to qualitative reporting techniques helped to address recurring crises of measurement from 1969 to 1993, and ultimately contributed to the practical acceptance of market‐based measurement in the UK standard‐setting context. The data are interpreted through a cultural economy framework that directs attention to the power of referring to financial reporting as a combination of words and numbers in sustaining its theoretical redefinition “from below”—that is, by relating it to the experience of practicing accountants rather than accounting theory. As a technology of financialization, narrative reporting made financial economic ideals of market‐based measurement, decision usefulness, and future orientation appear operable in a real‐life reporting context. Whenever measurement reached its practical limits, narratives were relied on to explain the impact of price‐level changes, frame economic decisions, and relate unobservable future cash flows to present‐day strategies and resources. The insight into how narrative reporting practices have been laced into the reasoning of capital markets for over 40 years is timely because it illustrates that narratives can also play a more encompassing role and drive the turn toward wider corporate accountability on social and environmental impacts while hard measurements in this area are still being figured out.     

Falling in love with a place because of a song: the transportation effects of music on place attachment

With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n?=?531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.     

The dimensions of storytelling by retail salespeople

This paper explores storytelling in retail sales to develop a more nuanced understanding of the dimensions of retail storytelling and their importance in influencing consumer behavior. A mixed-method approach is taken to first qualitatively develop understanding of the structure of storytelling in a retail context and then quantitatively test the impact of various storytelling dimensions on consumer purchase intentions. Storytelling is common in retail sales encounters and consumers perceive multiple dimensions of storytelling. Some of these dimensions – story relevance, story humor, and storytelling ability – influence consumers' consumption behavior. This research begins to establish parameters for future examination of the use of storytelling in retail selling and informs managers of specific elements of storytelling on which to focus future training efforts.     

Obesity: the link between stigma and perceived responsibility

ABSTRACT

This study explores the link between stigma and perceived responsibility in the context of obesity, through the lens of attribution theory. The life narratives of three obese individuals and the verbalisations from semi-structured interviews with 60 young people (as potential stigmatisers) were collected to compare viewpoints about the perceived responsibility for carrying the stigma. First, in addition to internal and external responsibilities, the in-between case of luck appears as an alternative for both targets and potential stigmatisers. Second, the viewpoints diverge most regarding coping strategies: obese people are perceived as implementing disengagement strategies, whereas they themselves declare engagement strategies. Third, the targets reported a lived market stigma that is imperceptible to the observer’s eye. We conclude by discussing cultural factors like the femininity/masculinity dimension.