Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older consumers have been unattractive to marketers, however improved finances and lifestyles indicate the “grey pound” has the potential to become lucrative. This exploratory research seeks to identify the current expectation of Scottish older consumers in relation to the products and services available in the supermarket and food retailers. A questionnaire was distributed to participants aged over 50 years in Scotland to voice the opinion of the older consumer in relation to shopping experience and availability of product. The results support previous research indicating the improved lifestyles of older consumers, demonstrating that previous perceptions of older people as impoverished and immobile are not representative of this group. This study contributes to the demand for more information on older consumers׳ food shopping habits and preference in Scotland. It attempts to provide useful recommendations for supermarkets and food retailers in fulfilling the needs of this rising consumer segment. This research concludes that supermarkets could improve access to both products and services to meet the demand from this growing segment of society, through better understanding of their requirements in terms of customer service, shopping experience, product size, price, access and mobility.     

新重商主义与美国金融霸权的失落——从贸易战争到货币战争

金融危机后国际上依然难以摆脱重商主义"治国术",这种理念根植于近代强国之梦身后的重商主义历史。如今,美国新自由主义外衣下,推行重金式的新重商主义政策,并具有金融帝国主义的特征。从早期实施贸易战争到当前的货币战争,债务型的美元信用不断自贬,虽然消融了主权债务并窃取了财富,但也导致美国新重商主义最终走上荷兰式衰落之路。马克思主义揭示的资本衰亡规律,依旧深刻而富有生命力。中国应当摆脱美国新重商主义的纠缠,改进中国出口模式。     

个人形象设计的人群经济宏观分析

文章从个人形象设计的角度出发,分析了其在现代经济学中的意义。个人形象设计的宏观经济学呈现了人的历史社会的新的机制。现代"人"的形象设计与经济学存在着"隐喻"关系,个人形象设计成为一种经济学方法,通过绘画、诗歌、建筑、仪式等为背景的产业进行分类,并依据现代产业、人群、交流,形成宏观经济视野。因此,形象设计是经济学的属性回归,也是一种人的经济学行为模式,更是将形象作为人的发展经济学的生动传播。     

Rituals of cruise consumption and the 'new' middle class: desiring and 'devouring' maritime cruises

The consumption of maritime cruises is one of the most striking facets of the phenomenon of a new middle class emergence in Brazil. This study investigates the use of maritime cruises by emerging middle-class consumers to enact their new social status. Specifically, the research looks at ritualistic behaviour performed by consumers before, during, and after a cruise. The research uses a multi-method design characterised by a combination of ethnography and group discussions. The study contributes to enlarge McCracken’s typology of consumption rituals, showing how emerging consumers use the cruise as a rite of passage, during which they perform rituals of preparation, production, possession, and divestment. It also sheds light on specific rituals performed by consumers in order to transfer meanings from the cruise to their own selves. Finally, the findings suggest that consumption rituals in the context of social ascent may not have the transformative power of traditional rites.     

探究当下高校学生干部培养的新思路

高校学生干部是班级的核心,是师生之间交流的重要纽带。因此,加强学生干部培养对于提升高校教育管理质量具有重要意义。但总来看,当前高校在学生干部的培养上仍存在着一些问题和缺陷。本文主要探究了当下高校学生干部培养的新思路。     

浅析新农村民用建筑的造价控制

本文总结分析了新农村民用建筑的建设现状及特点,探讨了新农村民用建筑的造价控制,并提出了相关对策。     

培养新入职大学生的企业文化基因

新员工尤其是新入职大学生是企业的新鲜血液,但如何让新员工真正认同企业、投身企业,成为企业可持续发展的生力军,是每一个单位需要共同面对的问题,而通过培养新入职大学生的企业文化基因则可以很好地解决这个问题。笔者结合在企业多年的工作经历,按照走进、了解、融入、热爱四步曲开展对新入职大学生的教育,让他们成为企业文化基因的承载者和传承者,为企业可持续发展提供了优质稳定的人力资源保障。     

我国新能源汽车产业破坏性创新的政策支持研究

提高新能源汽车产业创新水平、将新能源汽车产业置于国民经济战略性新兴产业的地位予以支持已成为世界大国博弈的重要命题.文章将破坏性创新理论用于指导我国的新能源汽车产业政策,在公共科技政策分析的基本政策工具框架下,采用内容分析法分析了2009年至今我国新能源汽车产业创新的政策支持体系;对特斯拉汽车成功进行破坏性创新的案例及对我国的启示作了实证研究,进而提出我国新能源汽车产业破坏性创新的政策建议.     

浅谈当前形势下个人银行业务面临的机遇与挑战

近年来,银行的零售业务迅速发展,已经成为银行三大支柱业务之一,本文将简述目前个人银行业务面临的机遇与挑战,并对下一步个人银行业务发展方向提出浅薄建议。     

Towards a ‘new normal’ growth strategy: China in comparative perspective

China’s move towards a new normal has been motivated by domestic factors and accelerated by the decline in export opportunities to developed countries. This decline, combined with the knock-on effects of China’s growth adjustments, is disrupting the favourable external environment that made developing countries’ export-led development strategies viable. This paper concentrates on a rebalancing of developing countries’ growth strategies towards a greater weight of household consumption as a potential alternative and discusses three challenges – market size, domestic purchasing power and balance-of-payments constraints. Concentrating on the latter, it analyses changes in sectoral compositions of consumer demand and patterns of international trade. Results point to the risk that a shift in growth strategy causes an import surge. The paper’s findings indicate the scope and speed of required product innovation that would prevent a rebalancing of growth strategies towards a greater role of consumption from running into balance-of-payments constraints.