工作嵌入在中国情境下的适用性探讨

工作嵌入理论引入了非工作影响因素,从留职的视角预测员工的离职意愿,为离职管理研究提供了一个全新的视角。在中国的情境下,结合我国国情、社会特征和文化特点,研究工作嵌入的联系、牺牲和匹配维度,就工作嵌入理论的适用性进行探讨,对于揭示员工离职的真正原因,提高员工对组织的依附性,改善组织的职业生涯管理都具有积极的借鉴意义。     

叶维廉“山水诗原型”在谢灵运诗歌语境中的矫枉

叶维廉"山水诗原型"理论来源于道家美学,山水在谢灵运诗歌中由背景式意象变为了写作主体,两者在微观层多有不合之处,但在精神本质上是协调统一的。     

听者的角色及意义建构

外语听力理解过程本质上是听者利用已有的背景知识同文本信息积极互动、建构意义的过程。在此过程中,语境是必不可少的重要因素,主导着语言的运用。文章从交际框架理论和语境理论结合的新视角探讨听力教学中听者的角色及意义建构,听者运用交际框架和他本人所感知的交际角色在具体的语境中来实现意义的构建,对大学英语听力教学有着重要的启示。     

Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand

Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context—all within a single, ongoing, recursive interaction process.     

Ethical contexts and employee job responses in the hotel industry: The roles of work values and perceived organizational support

The hotel industry faces continual ethical dilemmas that present important, interesting and complex challenges. This study had two objectives. The first was to investigate the relationship between ethical context and job satisfaction and to examine the moderating role of work values and the mediating role of perceived organizational support in the relationship between ethical context and job satisfaction. The second objective was to examine the influence of these same variables on turnover intention. A survey of Taiwanese hotel employees showed that ethical context was a significant predictor of job satisfaction and turnover intention and that work values and perceived organizational support moderate and mediate respectively the relationship between an ethical context and job responses. These data suggested ways by which hotels can deal with ethical context, perceived organizational support, and employee work values to increase job satisfaction and decrease the turnover intention of employees.     

Realising opportunities in the premium automotive market via context-oriented new product positioning

Abstract

The increasing variety of car concepts is a key characteristic of today's passenger car markets. Particularly in the premium segment with higher revenue opportunities, competition intensity is rising continuously. Numerous traditional car concepts, as well as new body styles, explicitly address heterogeneous premium customers' expectations. The build-up of body styles, exterior designs, and engine types result in a loss of traditional basing points for new car categorisation. Therefore, new car positioning is no longer the sheer outcome of technical data. Instead, it turns out to be a key issue of successful product management and a trigger of customers' purchasing decisions. Against this background, we investigated two positioning alternatives – ‘high’ versus ‘premium’ – by means of a large-scale customer base generated from an innovative car clinic set-up. The paper illustrates the effects of alternative positioning strategies and corresponding context effects on the willingness to pay, design perception, and purchase intention. The derived revenue mark-ups prove adequate product positioning as a relevant factor for revenue optimisation.     

论突显在广告语中的效应

广告语是特定语境下的特殊交际形式,从交际的角度来看,具有信息性、劝诱性、情境性、预设性以及交际单向性五个方面的特征。广告语设计者正是利用这些特征,通过广告语的明示刺激来改变公众的认知环境,突显目标产品的特点,使目标产品新旧知识之间的关联得以重构,起到强化、补充或改变公众对目标产品认知的作用,从而达到广而告之的语境效果的。     

从语境因素看就职演说的语言特征

就职演说的语言选择和语言特征受社会文化语境和情景语境因素的影响,是为达到演讲的效果和实现演讲功能服务的。     

Top management team heterogeneity and firm performance: An empirical research on Chinese listed companies

An empirical study of the 2001–2002 data from 356 Chinese companies listed in the Shanghai and Shenzhen stock exchanges indicates that within the social context of China the characteristics of a firm’s top management team have a different impact on firm performance from those of foreign countries. Also, the tenure heterogeneity and functional experience heterogeneity of the top management team are inversely related to firm performance. This paper analyzes and discusses the findings in detail and points out areas for future research. Translated from Guanli Pinglun 맜理评论 (Management Review), 2006, 18 (5): 54–60     

语言语境与大学英语词汇教学

语言语境和词汇意义是紧密联系的,语言语境影响着词汇意义,词汇意义的确定很大程度上要依赖于语言语境。因此,在教学中运用语言语境来教授词汇,并培养学生在语言语境中学习词汇的习惯,有助于提高学生的词汇能力和语言能力。