When gamification backfires: the impact of perceived justice on online community contributions

ABSTRACT

While online communities may enhance firm performance, they commonly fail to retain members. To address this challenge, scholars and managers call for the use of gamification. However, despite gamification’s growing use in online communities, insight into its effect on member experience and behaviours remain limited. We hypothesise that gamification affects member-perceived distributive and procedural justice. In experimental studies, we assess the impact of in-gamification perceived justice on member contributions. We find that while high in-gamification perceived procedural justice acts as a necessary prerequisite for member contributions, high distributive justice can reduce game-related uncertainty, thereby rendering gamified practices less fun, particularly for low-engaged community members that tend to value rewards. We add to the literature by (a) pinpointing the core role of perceived justice in the persistence of online communities, and (b) unveiling that high distributive justice can lead gamification to backfire in online communities by affecting member experience and contributions.     

Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

ABSTRACT

Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement. While the extant research focused on consumer motivation and intention to shop via live streaming, little is known from the seller’s perspective. Indeed, the potential advantages of live streaming commerce are accessible to everyone, but sellers experience different levels of success with this medium. Using a mixed quantitative and qualitative approach, this study analyses Facebook data of live streaming sellers to assess the nature and extent of engagement metrics, and delineate the dynamic, interactive live streaming sales process. We identify four sales approaches and twelve strategies adopted in acquiring and retaining customers. This typology of sales approach representing seller-focused antecedents is mapped against the relationship process and outcomes to provide a framework for understanding relationship mechanisms in live streaming commerce.     

任务型教学法和传统3P教学在阅读课中的对比

任务型教学法在提高学生独立思考，应用语言表达自己思想和全面看问题方面的确有3P教学所不能及的效果。高职英语阅读教学更需要引入任务型范式来提高其英语应用能力。     

教育管理控制职能中的伦理问题探析

控制是教育管理的一项基本职能,它是指管理者为了保证实际工作与计划一致,有效实现目标而采取的管理活动。教育管理存在于复杂多变的社会环境之中,常常受到不确定因素的影响,干扰管理工作的正常开展,从而影响计划的执行、组织的运转及目标的实现,所以必须对教育管理活动进行有效的控制,以保证管理决策与目标计划得以实现,保证组织持续稳定发展。伦理属性是教育管理的重要属性之一,伦理性的要求自然也贯穿于教育管理控制职能的始终。     

高职院校物流管理教育发展趋势

本文首先介绍了国内外物流管理专业的教育现状,接着分析了国内教育的不足,最后提出了我国高职院校物流管理教育的发展趋势。其趋势是具有先进的教育思想、国际化教育内容、"定单式"教学目标;内容综合化、课程特色化的教学;教育综合化、方式生产化的实训;企业将更重视员工培养等。     

The Visual Representation of Border Tourism: Demilitarized Zone (DMZ) and Dokdo in South Korea

The demilitarized zone (DMZ) and Dokdo mark South Korea borders with North Korea and Japan respectively. Each borderland is a socially constructed symbolic cultural landscape shaped in part by tourism. In this study, a sample of 2202 online images was inspected using content‐semiotic analysis to understand how visual representation of border tourism works. It was found that visitors via social media and government censorship play major roles in constructing representations of (i) alienated borders with iconic war heritage attractions at the DMZ and (ii) an alienated and isolated Dokdo. Both borders highlight patriotic/nationalistic ‘flagging’ and the gaze across. Copyright © 2013 John Wiley & Sons, Ltd.     

素质教育与应试教育的经济学分析

在现代教育中,作为以卓越为目标追求的学校,将个人素质或学习能力作为招收学生的一个决定性因素.考试是个人素质与学习能力考核的替代性安排,这种制度安排既节约交易费用,同时又产生社会资源浪费.资源浪费的表现形式体现为提高考试分数,而不是在提高素质上加大投入,即应试教育的产生和壮大.学校招生制度的变革能够在一定程度上减少这种浪费.     

中国经济学教育面向新世纪的思考

回顾建国以来我国现代经济学教育走过的道路,要对新世纪中国经济学的教育进行展望,中国经济学教育界有一个基本的问题需要澄清,这就是什么是“经济学”。作者从经济学发展的历史轨迹中去寻找答案,认为所谓的“经济学”实际上是一个由问题、工具、理论等三个不同阶段构成的生动的“过程”。借助这个“过程论”,作者分析了中国经济学界的一些问题,并据此对新世纪中国经济学的教育进行了展望。     

高校自主开展双语教学之探索

开展双语教学的基本动力是我国经济全面对外开放后对高等教育服务产生的微观的市场新需求,我国高校应增强主体意识,根据市场需求从本校现实教育资源状况出发开展双语教学活动.在双语教学的师资和教材建设问题上,要立足我国国情和本校实际,运用市场机制拓宽师资培养渠道,走以高校自主探索和开发为主要形式的双语教材建设路子.     

边疆民族地区成人大学生思想教育特点及对策

成人大学生作为高校学生队伍中的一个特殊群体,其思想状况如何直接关系到高校思想政治工作的成效,分析他们的思想教育特点及原因,掌握其思想现状并探讨教育对策是高校教育工作者的重要职责.