Brands as cultural resources in children’s peer culture

This article examines how children collectively appropriate brands as cultural resources. From the New Childhood Studies perspective, an ethnographic study was conducted in schools to investigate the engagement of 10- to 11-year-old children in brand culture. The findings demonstrate that, through a process similar to Corsaro’s model of interpretive reproduction, children do not simply reproduce brand culture; instead, they actively use branding to fuel their peer culture. Mastering and manipulating brands are thus sources for integration or exclusion within the peer group and for differentiation from the adult world. We show the paradoxical impacts of branding on children’s well-being and participate in the debate on their vulnerability to marketing by highlighting how they deploy brand culture to interact in their social spheres, with the consequence being that their would-be empowerment remains entangled in the “brandscape.” Last, we contribute to a better understanding of the concept of culturally based brand literacy.     

Study on Problems of Group of Companies Listing as a Whole and Corporate Governance

Listing as a whole refers to reorganize all the enterprises＇ businesses, establish a stock corporation and increase capitals to list by issuing social public shares. TCL Group and Wuhan Iron and Steel （Group） Corporation have set a good example for other groups of enterprises that have parts of their assets listed, and will guide groups of enterprises which are affiliated to the center authority of China to list their assets. Listing as a whole, is beneficial to make clear the complex share-holding relationships between the group and its affiliates. It will also be beneficial to improve the whole structure of corporate governance, decrease the correlation trade, reduce the information disclosure cost, and solve the problem of the correlation trade between the group and its affiliates. However, it is far beyond the standard of what standardized corporate governance requires. Standardized corporate governance at least possesses two factors： One is the equality of the rights of shareholders, namely the same share with the same rights; the other is the clear rights boundary of the stakeholder and the existence of the efficient mechanism of equilibrium of rights. These two factors do not have the necessary relations to whether the group list as a whole or not, but depend on the maturity of the market and the soundness of the law and regulation.     

基于岗位群要求的高职市场营销专业课程体系的构建

在阐述高职市场营销专业传统课程体系存在的不足之处的基础上,针对高职市场营销专业培养岗位型人才的要求,提出了构建基于岗位群要求的高职市场营销专业课程体系。文章阐述了构建基于岗位群要求的高职市场营销专业课程体系的原则及步骤,同时,提出了构建基于岗位群要求的高职市场营销专业课程体系的保障措施。     

玉器行业网络团购营销策略的探讨

玉器行业具备高消费、高附加值、无污染、劳动密集型等特点,是国家鼓励、扶持的新兴产业,具有极大的市场开发空间。我国玉器行业以小作坊式生产为主,经营多处于分散无序的状态。玉器从业者营销方式千篇一律、产品同质化严重的特点又制约了玉器行业的发展。本文基于玉器行业的特点,详细阐述了基于Web2.0网络团购营销模式下玉器行业的营销策略。     

销售标准化的创建执行及对销售绩效的影响

通过描述与分析销售标准化对销售绩效的影响,认为企业实施销售标准化有利于提高销售绩效;产品、顾客群体及销售渠道影响销售标准化的创建;销售人员的选拔、培训与考核及销售管理与控制体系影响销售标准化的执行,销售标准化、销售人员选拔培训与考核及销售管理与控制体系综合影响销售绩效;企业应根据所处的发展阶段及市场环境的变化,不断调整销售标准化的流程与构成要素,实现销售流程再造,实施新的销售标准化。     

Executive GDSS: Behavioral considerations at individual,organizational, and environmental levels of analysis

This article emphasizes the importance of behavioral considerations at individual, organizational, and environmental levels of analysis when researching and evaluating the design, implementation, and use of group decision support systems (GDSS) within complex organizations. Discussion is based on interview and archival data collected on an executive level GDSS used within a corporate setting. Issues that are considered generalizable to organizational computing, coordination, and collaboration technologies concern (a) viewing organization participants as strategic, intuitive information processors, (b) understanding the importance of organizational power, politics, and situational constraints on decision making, and (c) appreciating the symbolic value of advanced information technologies to an organization's external environment.     

中原城市群软实力的对策研究

中原城市群地区对承东启西、拉动中部崛起具有重要作用。论文在有关城市软实力研究现状基础上,分析了城市软实力的含义,提出了城市软实力的基本要素,并进一步提出了提升中原城市群软实力的策略在于增加以信任为核心的城市社会资本和大力发展中原城市的文化产业。     

关于高校科研团队建设的思考

高校加强科研团队建设要制定明确目标,合理配置队伍,创新高层次人才培养与引进机制,建立管理平台,完善评价考核体系,创造宽松和谐的团队工作环境。     

用分组垫片法解装配尺寸链的研究

本文系统研究了用分组垫片法解装配尺寸链时的计算方法。提出了改进和完善用分组垫片法解装配尺寸链的四个问题:组成环经济公差的标准化;理论计算垫片分组数的取整;每组垫片的分配数量和装配尺寸链的概率计算法。并给出了相应的分析和计算方法,使其理论能够更准确、更方便地运用于实际设计过程中。     

Impacts of Asynchronous Learning Networks on Individual and Group Problem Solving: A Field Experiment

An Asynchronous Learning Network (ALN) is a Computer-Mediated Communication System designed to support "anytime/anywhere" interaction among students and between students and instructors. A field experiment compared groups and individuals solving an ethical case scenario, with and without an ALN, to determine the separate and joint effects of communication medium and teamwork. Dependent variables include quality and length of the reports, and subjective perceptions of learning and satisfaction. The results indicate that that an ALN enhances the quantity and quality of the solutions to an ethical case scenario. The combination of teamwork with ALN-support increases the students' perception of learning. Although the perception of collaborative learning was similar between ALN-supported and unsupported groups, participants in computer-mediated groups reported lower perceptions of discussion quality than participants in manual groups.