甘肃省市县区域居民心理差异调查研究

采用症状自评量表、男女双性化人格量表、社会支持量表对甘肃省河东河西两地居民进行心理差异调查,结果发现:(1)甘肃省城乡居民心理健康的总体水平较低,总症状指数白银地区显著地大于其它7个地区,天水地区显著地大于酒泉地区;阳性症状痛苦水平白银地区显著地大于武威、定西、张掖、酒泉和平凉五个地区,天水地区显著地大于武威地区,定西地区显著地大于张掖地区;(2)八个地理区域在9个因子上的检验结果均达到显著;(3)八个地理区域居民社会支持在总分、客观支持分和主观支持分上无显著差异,但在对支持的利用度上存在显著差异;(4)八个地理区域除在女性化上的分布差异不显著外,在其它三种性别类型上的分布存在显著差异。     

中国名山旅游资源个性特征挖掘与“景区名片”打造

名山旅游资源在现代旅游发展中起着极其重要的作用,名山旅游资源个性特征挖掘与"景区名片"打造,是增加名山旅游地的识别度、稳定客源市场、提升竞争力的有效途径;针对旅游者动机和旅游决策因子变化,在挖掘名山旅游资源个性特征,提炼名山旅游资源核心特征、关注区域知名因素、地方特色、市场变化基础上建立名山旅游区景区名片,是打造合理名山旅游地名片的有效措施.     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

人格特质对旅游管理专业实习生留职意愿影响研究——组织社会化的中介作用

文章以旅游管理专业大学本科实习生为例,实证分析实习生人格特质与其在本行业留职意愿之间的关系,并探讨组织社会化的中介作用.结果显示,外倾性、勤勉正直性人格特质对留职意愿具有显著的正向预测作用,情绪敏感性人格特质对留职意愿具有显著的负向预测作用;工作胜任社会化、组织文化社会化在外倾性人格特质和留职意愿的关系中起完全中介作用;工作胜任社会化、人际关系社会化在勤勉正直性人格特质对留职意愿的影响中起部分中介作用.据此,文章最后提出了相关建议.     

Brand personality of tourist destinations: An application of self-congruity theory

The purpose of this research was to investigate the perceived destination personality of Las Vegas and to examine the relationships among destination personality, self-congruity, and tourist’s behavioral intentions. A convenience sample of 382 visitors to Las Vegas was surveyed, and 368 usable questionnaires were analyzed. The findings of the study indicate that tourists ascribe personality characteristics to destinations and that the perceived destination personality of Las Vegas is five dimensional: vibrancy, sophistication, competence, contemporary, and sincerity. These dimensions have a positive influence on tourists’ intention to return and intention to recommend. The study also supports the self-congruity theory within the context of tourism destinations, indicating that both actual congruity and ideal congruity have a positive impact on behavioral intentions. The study concludes that self-congruity is a partial mediator on the relationship between destination personality and tourist’s behavioral intentions. The practical and theoretical implications are discussed within the contexts of destination branding and the self-congruity theory.     

The effects of customers’ perceptions of brand personality in casual theme restaurants

Although existing studies recommend that restaurant chains develop and communicate salient brand personalities, no research to date provides empirical evidence that perceptions of unique brand personality by consumers lead to positive outcomes in the restaurant business. Therefore, using a sample of 336 adults, this research models the causal relationships between brand personality perceptions, brand preference, attitudinal loyalty, and positive word-of-mouth (W-O-M) behavior for the Olive Garden and Chili's restaurant chains. It was found that for both chains, brand personality perceptions have a positive effect on brand preference and attitudinal loyalty, brand preference has a positive impact on attitudinal loyalty, and attitudinal loyalty has a positive influence on positive word-of-mouth (W-O-M) communication. In addition, for the Olive Garden and Chili's brands, it was also found that there is a direct link between brand preference and word-of-mouth behavior.     

论《左传》中齐鲁两国女性的风貌及其文化内蕴

《左传》所记齐鲁两国女性的行事多与婚恋有关,因而从一个侧面向人们展示了在东夷文化的大背景中,齐鲁两国习俗和精神文化的相同与互异、冲突与融合;展现了男权文化伊始时,齐鲁女性的情感、遭遇和命运;同时为后世塑造了一系列个性彰显的女性形象,并且由她们忧郁的命运及她们自己咀嚼了无数遍的情感积淀成了经典的文学原型.     

大学生的个性塑造与思想政治教育

本文分析了大学生个性特征的形成及其与思想政治教育的关系,以及当代大学生优良个性品质的内涵和存在的不良个性特征,并针对这些不良特征从心理学和思想政治教育角度提出了相应的解决措施。     

浅议民事法律行为制度的发展历程

大陆法系的民法制度主要由五个部分组成,民事主体制度、民事客体制度、民事法律行为制度、代理制度及诉讼时效制度。其中,民事法律行为制度在民法体系中有怎样的地位及意义呢?它是如何产生发展及完善的呢?这就是我要讨论的主题。     

人格障碍研究与童年期经历相关研究综述

人格障碍是近年来心理学界的研究热点,人格障碍与童年期经历的关系是主要的研究取向之一,通过概括人格障碍的定义和分类方法,总结了主要测量工具,综述了人格障碍与父母教养方式、依恋、虐待的相关研究等文献资料,在此基础上对人格障碍与童年期经历相关研究进行总结和展望。