Relationship Strategy,Effectiveness, and Responsiveness in Services Marketing

Abstract

Relationship marketing has been recognized as a new paradigm in marketing. Although the practice of relationship marketing has expanded rapidly across the globe, most of the published researches in this area of study are based on data collected from North America or Europe. This research studies the relationship between relationship strategy, relationship effectiveness, and responsiveness to customer needs using data collected through the administration of the One-to-One Gap Tool (Peppers, Rogers, and Dorf 1999) in the Indian service sector. The results of statistical analysis using LISREL provide strong support for the positive relationship between relationship effectiveness and responsiveness to customer needs. The Organizational Activity of relationship strategy was also found to possess relationships consistent with theory. However, findings regarding the Informational Activity and the Operational Activity are less conclusive. Managerial implications and directions for future research in relationship marketing are discussed.     

Using a modified grey relation method for improving airline service quality

This study applies a modified grey relation method to improve service quality among domestic airlines in Taiwan. First, we replace the referential alternative (sequence) with an aspired alternative, which should better reflect the reality of today’s competitive markets. Second, because the compared alternatives do not usually have the same criteria/aspects, traditional methods are unsuitable to deal with them. Our model fixes this problem, allowing decision-makers to understand the gaps between alternatives and aspired levels in practice. Third, we develop a new ranking index to measure the airlines’ competitiveness in terms of service quality. To validate the effectiveness of our model, we conduct a large sample survey. We also provide managerial improvements needed by each carrier to achieve the aspired level of customer satisfaction.     

Linking Travel Motivation,Tourist Self-Image and Destination Brand Personality

Abstract

Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists' perceived self-image and the ‘brand personality’ of destinations. The aim of this study is to explore the links among four key constructs proposed for the destination branding and choice processtourist needs, destination brand personality, self-congruity, and intentions to visit and satisfaction with a visit. The results indicate that where tourists can make an association between a destination and a destination brand personality, and where this association is consistent with their desired holiday experience, a high level of congruity will exist between the tourists' self-image and their perceptions of the destination. In turn this self-congruity was related to satisfaction with a visit to the destination but not to intention to travel to the destination.     

A typology of consumers' variety-seeking disposition based on inherent needs

Abstract

Consumers' variety seeking has preoccupied many researchers over the last three decades, and many explanations and models have been produced. The concept is relevant to market segmentation, but it has not been fully explored. This study explores variety seeking in order to derive a consumer typology based on the strength of the disposition to seek for variety, and the intrinsic needs that trigger this disposition. A quantitative methodology is adopted using a sample comprising customers of a large UK-based clothing retailer. Factor and cluster analyses are used to derive a variety-seeking disposition (VSD) typology. Findings indicate four distinct clusters, which differentiate in terms of the strength of VSD and the built-in needs that drive VSD. Clusters also discriminate in terms of behavioural, attitudinal, and demographic variables, including attitude to clothes, brand commitment, interest in fashion, age, gender, education, and occupation. A number of implications derive from this study in relation to targeting and marketing strategy.     

自主课堂在提高教学水平中的实用价值

自主有效课堂是一种充分发挥学生的主观能动性,使学生在动中学习,在学习中发展的一种新型课堂。它旨在培养自主的学习者,也就是能够进行有意义的学习并养成终生爱好学习的学习者。积极的课堂氛围是造就自主有效课堂的有效途径。     

高端查体人群对护理需求调查与分析

目的:了解高端查体人群的护理需求,提高护理服务质量。方法:采用调查问卷的方法对100名查体者从护理服务、护士专科技术专科技能、护士健康教育能力、护士沟通及人际关系等方面进行调查。结果:对护理服务需求的趋向为97.2%,对护士专科知识专科技能的需求趋向为99%,对护士健康教育能力的需求趋向为97.4%,对护士沟通及人际关系的需求趋向为98.4%。结论:提高护理人员专科知识专科技能是提高体检质量的关键,改善护理服务态度是体检的生存之本,做好健康宣教、安排好查体流程是做好体检的基本条件。     

基于马斯洛需求层次理论的当代大学生感恩教育研究

本文首先总结了大学生感恩教育缺失的原因,其次利用马斯洛理论对感恩心理的形成进行了解析,最后对相关机制的构建提出了建议。     

Using QFD method for the ecological designing of products and services

QFD method is a method in the area of quality management. In this publication, it has been modified and used in environmental management. As an example, ecologically modiefied QFD was implemented for Bedzin district in Poland. Implementing this method in a town allows to select activities that are crucial for fulfilling ecological requirements and it leads to the improvement of the life quality of the citizens.     

Quantifying Financing Needs in the Belt and Road Countries

ABSTRACT

This paper provides a thorough analysis to quantify the financing needs in the Belt and Road countries during 2009 and 2014. By examining financial constraints using financial data of firms in the Belt and Road countries, this study constructs a Financing Needs Index for Belt and Road countries and highlights the characteristics of financing needs across 36 countries and 6 years. By further incorporating information from World Bank Enterprise Surveys, this paper builds an Augmented Financing Needs Index for 56 Belt and Road countries. The findings of this paper provide important policy implications by showing that countries can improve their financial liberalization and institutional environment to address the financing needs of their indigenous firms and thus achieve economic growth.     

A Career Path Leading to Well‐being and Success

In line with self‐determination theory (Deci & Ryan, 2000), this study aims to determine the influence of different contents and motives of career aspirations, together with objective career success, on subjective career success and well‐being. Moreover, it aims to verify if psychological need, satisfaction, and frustration play a mediating role in these relationships. Results suggest that the pursuit of some aspirations and the underlying motives for their pursuit are more beneficial. Aspiration contents, and aspiration motives, together with objective career success, influence subjective well‐being and subjective career success, in part because they satisfy or frustrate psychological needs. This study brings together two fields of research evolving in parallel—career and life aspirations— to shed new light on both of them. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.