“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures

Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative – the flag, official and unofficial symbols, territory, and social–historical mythology – in advertising and tourism brochures in the years 2008–2010. We discovered that in parallel to the overuse of the “associating to well-known brand/narrative” strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials.     

再谈社会主义新农村建设

“中国农村象非洲”、“共产党还要我们穷多久”,这两种声音应该成为推进新农村建设的强大动力。从传统农业发展模式转变到大农业发展模式是新农村建设成败的关键;县级领导的作用与县域经济的现状,关系到能否完成新农村建设的重大任务;应将山区作为新农村建设的主战场,把发展农村合作组织作为工作重点,要处理好农村工作中的点面关系,要把尊重自然规律摆到主导位置。     

对马克思按分配原则的反思

马克思的劳动价值论不仅是剩余价值的理论基础和分析资本主义分配的理论依据，同时也是马克思设想的社会主义按劳分配的逻辑起点。只是以往我们对按劳分配原则的最本质的含义理解不够透彻。实质上，应该说马克思设想的按劳分配原则最本质的内容包括三点，即在未来的社会主义社会中，个人消费品的分配以劳动量的大小为依据，等量劳动获取等量报酬，承认能力本位。在社会主义市场经济条件下的按劳分配原则，仍然没有偏离这三点本质的含义，但已经有了新的特点和形式。     

An Initial Investigation of Integrating Innovation Diffusion Models for Drawing First‐time Visitors

Prior studies in the existing tourism literature have frequently emphasized the relatively expensive costs for drawing first‐time visitors. These studies, however, have largely failed to explain how to draw first‐time visitors to a destination. In other words, little was known regarding what destinations should do to attract first‐time visitors in an effective way. To provide more insights, this research investigated the impact of three diffusion models on attracting first‐time visitors. These models included an external influence model for impact of mass media, an internal influence model for impact of interpersonal communications, and a mixed model for impacts of both mass media and interpersonal communications. Assessing the model impact in a macroapproach for first‐time visitors to Hong Kong, empirical findings indicated that the mixed influence model provided the highest explanatory quality, with word‐of‐mouth being a dominant factor.     

National parks in the third world and associated national characteristics

Abstract

For 102 third world countries, presence and absence of national parks is used as the dependent or classification variable in a discriminant analysis. Eleven variables suggestive of diverse tropical savanna habitats contribute to a single canonical discriminant function. Socioeconomic variables are poor contributors to the function. Seventy‐nine of the countries are properly classified in their group by the canonical discriminant function. Misclassification focuses on sub‐Saharan Africa where many countries have established parks under “improper”; conditions, and strong positive association with the function calls attention to Latin America.     

民俗旅游的意识形态

民俗旅游是全球化背景下权力政治、资本与地方性文化之间共谋的结果，是一种后现代文化现象，服务于民族－－国家的现代化建设诉求。民俗旅游的兴盛，既是“本土现代性”的表现，也是文化政治之暴力的一种表述，民俗文化旅游继续着现代性话语对于民间、边缘文化的霸权性质。     

中国最佳旅游城市标准的理论与实施

在对《中国优秀旅游城市标准体系》实施成就与经验回顾的基础上,本文首先介绍了国家旅游局制定的“优中选优”战略背景,以及其委托世界旅游组织和北京大学专家根据其拟定的“动态评估”原则而共同起草的《中国最佳旅游城市标准》的总体原则、基础标准、专项标准。文章接着对中国最佳旅游城市的创建策略、实施步骤和实施影响进行了阐述。文章有利于从理论和实践两个方面指导全国各大、中、小城市创建以城市为目的地的国际化旅游战略的实施。     

煤炭企业技术岗位公开竞聘存在问题及对策

以山东能源临矿集团为例,介绍了临矿集团为解决人才断崖问题,推行技术岗位和管理岗位"双通道"人才晋升发展的模式情况,并对在岗位公开竞聘中存在的问题进行分析,提出了实施适当轮岗交流、健全和完善"管理、技术、技能"3个通道等人力资源优化配置的相关对策。     

Antecedents of M&A success: The role of strategic complementarity,cultural fit,and degree and speed of integration

In this paper, we develop a comprehensive model of M&A success. We integrate fundamental constructs of different schools and discuss their interdependencies with M&A success. Our theoretical framework was tested empirically across a sample of 106 SME transactions in the machinery, electronic, and logistic industries in the German‐speaking part of Central Europe. The results of our study support the demand for an integrative perspective and theory on M&A. M&A success is a function of strategic complementarity, cultural fit, and the degree of integration. Strategic complementarity also positively influences cultural fit and the degree of integration. Cultural fit positively influences M&A success, but surprisingly has a negative impact on the speed and degree of integration. The degree of integration is positively related to speed of integration. Copyright © 2013 John Wiley & Sons, Ltd.     

Competing technologies and industry evolution: The benefits of making mistakes in the flat panel display industry

This article investigates the post‐entry implications of pre‐entry technological choices made during the uncertain period before a dominant design. Building on work on technological dynamics and organizational inertia, I argue that too early commitments to the winning technology may impede the ability to bring the best product to market, but delaying investment too long limits the ability to accumulate useful knowledge. Using data from the evolution of the flat panel display industry from 1965 to 2005, the study shows empirical support for the two theoretical mechanisms and offers the surprising result that firms starting in the losing technology before switching outperform other firms in terms of product value. Switching, while difficult behaviorally in recovering from failure, both delays difficult‐to‐reverse technological commitments and develops market knowledge. Copyright © 2013 John Wiley & Sons, Ltd.