价格管制、放松管制与我国成品油市场均衡

我国成品油市场是一个寡头垄断市场。本文研究结论表明：在我国原油和成品油价格与国际市场价格滞期接轨的情况下,对于三地定价管制,政府可以通过数量税的恰当调整实现成品油市场的古诺均衡;对于原油加成价格管制,合适的价格加成率可以实现成品油市场古诺均衡,但会降低炼油企业效率;要实现市场效率意义上的成品油市场均衡并同时兼顾我国的能源利益,我国成品油价格改革要在管制原油进口的基础上,放开成品油进口和生产的市场准入,并赋予各成品油生产企业以平等的购买原油资格。     

价格定位、品牌建设及其优化措施

价格定位是企业品牌外在的、量化表现,在与顾客的品牌沟通中,价格定位最有效也更有说服力,因而是企业塑造其品牌的关键。然而,我国企业对品牌的价格定位普遍重视不足,存在品牌价格定位游移不定、组织基础薄弱、管理过程低效等弊端,需要我们从加强品牌价格定位的组织性、价格管理过程优化及避免价格战对品牌价格定位的伤害等方面来进行改革,以提升我国企业品牌的竞争力。     

A CGE analysis of oil price change

As Chinese economy system has been depended more on the import of petroleum with the development of China, the change in the price of international oil have caused concern among economists and policy makers. This paper is to present a financial Computable General Equilibrium (CGE) model of the Chinese economy which integrates real economy and financial sectors, and to apply it to quantitatively evaluate the impacts on Chinese economy caused by international oil price changes. And the model endogenously determines the exchange rate, covering fixed, partially flexible, and completely flexile exchange rate system to consider the effect of foreign oil price changes from the point of view of macro and industrial aspects. Finally, this paper presents concluding remarks.     

China’s house price: Affected by economic fundamentals or real estate policy?

Many theory and empirical literature conclude that house price can reflect economic fundamentals in the long-term. However, by using China’s panel data of 35 main cities stretching from 1998 to 2007, we find that there is no stable relationship between house price and economic fundamentals. House price has deviated upward from the economic fundamentals since government started macro-control of the real estate market. We consider that the mechanism between the house price and economic fundamentals is distorted by China’s real estate policy, especially its land policy. Meanwhile the policy itself is an important factor in explaining the changes of China’s house price. Then we estimate the dynamic panel data model on house price and the variables which are controlled by real estate policy. The result shows: land supply has negative effects on house price; financial mortgages for real estate have positive effects on house price; and the area of housing sold and the area of vacant housing, which reflects the supply and demand of the housing market, has negative effects on house price. We also find some differences in house price influence factor between eastern and mid-western cities. Finally, we propose policy suggestions according to the empirical results.     

基于碳价格与环境能源关联分析的中国碳交易市场研究

碳交易市场发展是当今各国高度关注的一个问题。节能减排技术落后、国际碳价格波动、话语权缺乏,导致我国碳交易市场发展受阻。运用灰色关联分析方法、供求关系理论,对价格与环境能源问题进行相关性分析;据分析结果阐析我国碳交易市场多种问题产生的深层次原因;研究中国碳交易市场的发展对策,以期为企业进行相关营销活动提供决策参考。     

适度宽松货币政策下的价格总水平运行分析

近年来,我国经济环境发生了显著变化,中央银行调控货币政策的手段、能力日渐成熟。适度宽松的货币政策对于抑制通缩预期,提振市场信心,防止陷入通货紧缩与经济下行相互加强的恶性循环,促使经济回暖发挥了至关重要的作用。但是,在全球经济总体回暖、货币条件较为宽松的大背景下,国内外通胀预期也有所增强。因此,正确把握新形势下我国货币供应量与价格总水平波动之间的关系,对于未来货币政策的实施具有重要实践意义。     

银行信贷与宏观经济波动:2003—2009

基于中国宏观经济金融的现实环境,通过构建反映宏观经济变量之间内在联系的结构向量自回归(SVAR)模型,实证检验2003年以来银行信贷投放对中国宏观经济波动的影响。结果表明:一方面,中国信贷规模资金的投放对宏观经济的稳定发展产生了重要的推动作用,但是信贷投放对经济增长的冲击效应会随着时间的变化逐渐趋弱;另一方面,短期来看,信贷资金的大规模投放不会对物价水平的攀升产生影响,但由于其是物价变动的主要因素,在长期内,必须合理估计中国将来在物价水平调控方面可能面临的较大压力。     

国际农产品价格波动风险研究

基于GED分布,在多种GARCH类模型族假设下,实证研究国际农产品价格指数对数收益率的均值和波动性。以此为基础,利用VaR模型、ES模型以及后验检验方法计算国际农产品价格波动的风险特征。实证结果表明:国际农产品市场的价格波动性风险比较大;国际农产品市场中极端事件发生的可能性大于正态分布下的可能性;2005年以来,国际农产品价格波动性风险有明显增大的趋势。中国要密切关注国际农产品价格波动情况,并提前做出预测,以避免国际农产品价格的大幅波动造成过大的影响。     

价格战对企业的影响：理论与实证分析

价格战是一把＂双刃剑＂,能有效提高企业市场占有率、扩大产品知名度,但运用不当会给企业带来很多负面影响。奥克斯集团的成功在于对价格战的深刻理解和灵活运用,即价格战不是企业成功的长久之策,技术创新和品牌等核心竞争力才是企业持续发展的源泉,只有具备核心竞争力的企业才能在价格竞争中取得最后的胜利。