基于IMC理论的动态营销能力构建

复杂的动态竞争环境对企业的营销实践提出了更高要求。基于整合营销传播理论的动态营销能力构建,是以创新能力、反应能力及关系能力为核心能力特征的动态资源,是持续获取企业良好营销绩效的重要来源。增强组织对环境变化的敏感性与适应性,可以提升企业的反应能力,剖析利益相关者需求并关注其变动可以实现与之的良好关系,个人与组织的知识管理,有利于提升企业的创新能力。三种能力互相作用,形成动态营销能力不断提升的推动系统。     

CKshare: secured cloud-based knowledge-sharing blockchain for injection mold redesign

This paper proposes a trustable mold redesign knowledge-sharing platform, known as CKshare, based on private cloud and blockchain technology. Firstly, we use private cloud to store the mold redesign knowledge of each party to meet its own privacy and data format requirements. Secondly, a blockchain network is used for recording the knowledge and its transactions to ensure security and trustfulness. Thirdly, a simple retrieval mechanism is developed based on k-nearest neighbors for retrieving the codified knowledge on the platform. To realize CKshare, a prototype platform has been developed and explained based on real data from the case mold company.     

案例教学知识转移机理研究

随着管理学科的不断发展,管理知识的情境性与实践性日益突显,对管理学科的教学提出了更高的要求。作为一种基于案例创设情境,鼓励学生主动实践、互动讨论的教学方法,案例教学法逐渐成为管理学科教学中不可或缺的方法。本文以高校管理学科案例教学为研究对象,通过结构方程模型的实证研究方法探究了案例教学特征通过影响学习者行为从而促进管理知识转移效果的作用机理。实证研究结果表明,案例教学的情境模拟性特征既能够直接促进管理知识的转移,同时也能通过提升学习意愿间接提升管理知识的学习效果,而师生平等性特征则通过影响学〉-7意愿影响管理知识的转移效果,为高校管理学科案例教学的有效开展提供了新的理论依据。     

零售商自有品牌化趋势及对策研究

品牌是企业形象的象征,也是企业巨大的无形资产。目前国际零售商自有品牌在企业经营发展中担当着越来越重要的角色,并且已经成为赢得市场的利剑。我国零售业面对激烈的国际竞争,在自有品牌的开发与经营中不断尝试和探索。本文就零售商自有品牌化的发展趋势提出了发展自有品牌战略的对策,以供我国零售业发展自有品牌参考。     

Interactive information disclosure and non-penalty regulatory review risk

Using monthly data from the Shenzhen Stock Exchange's ‘Hudongyi’ platform and comment letters from December 2014 to December 2018, this study investigates the influence of interactive information disclosure on non-penalty regulatory review risk. The findings reveal that the richness and activeness of interactive information disclosure are positively associated with regulatory review risk. Moreover, the non-penalty regulatory review is effective as it significantly reduces the probability of receiving a comment letter in the subsequent three periods. The timeliness of interactive information disclosure is negatively associated with regulatory review risks. Additionally, we find that newspaper media coverage partially mediates the relationship between interactive information disclosure and regulatory review risk. For companies with low levels of internal governance, in low-competitive industries, and state-owned companies, the positive relationship between the number of investor questions and regulatory review risk is strengthened. These findings enrich the literature on the determinants of regulatory review risk and the economic consequences of interactive information disclosure in emerging markets.     

发展民营经济需拓宽民营企业的融资渠道

阐释了民营经济在国民经济和社会发展中的作用,分析了当前民营企业融资的现状,提出了进一步发展民营经济需解决好民营企业的融资问题,指出了拓宽民营企业融资的渠道。     

基于手机平台的移动教育模式研究

随着互联网的普及,以WAP、GPRS、3G、Wi-Fi、蓝牙等通信协议为技术支持,以在任何时间任何地点为任何学习者提供任何学习支持为目标的手机移动教育正成为近几年兴起的教育技术研究领域,针对移动教育教育技术领域研究的新热点,提出基于播客技术、UCWEB技术、3G技术的移动教育模式,为基于手机平台的移动教育提供理论基础。     

基于信息技术的银行缴费支付的研究

本文在分析手机银行应用现状及手机支付发展趋势的基础上,论证了研发贴近生活的缴费支付功能的必要性和迫切性,并结合现有成熟的信息技术,提出了应用于手机银行的缴费模式和支付模式,从功能创新出发来拓宽手机银行的应用面,提高手机银行的竞争力。     

Institutional Pressures and an Evolving Forest Carbon Market

It is estimated that 87 million acres of forestland in the United States (US) is managed by private industrial forestland owners (nearly 14% of the forestland nationwide). Private industrial forestland owners include forest product companies, Timber Investment Management Organizations (TIMOs) and Real Estate Investment Trusts (REITs). Current regulatory and voluntary carbon markets, as well as proposed national emission reduction legislation, in the US make provisions for substantial carbon offsets from domestic forestry projects. This research employs the theory of planned behavior by means of an online questionnaire in order to survey large industrial forestland owners (>30 000 acres) regarding intentions to manage forestland for carbon sequestration and trading. Quantitative results suggest that very few organizations (18%) were managing forestland for carbon values. Attitudes towards carbon sequestration and trading were significantly influenced by the managers' beliefs that emission reduction legislation would become law and that US forest carbon offsets can be used as a legitimate climate change mitigation tool. Qualitative results revealed that most organizations are taking a passive approach to carbon sequestration and trading until a suitable regulatory framework emerges and carbon prices provide the conditions for a sound investment. The researchers suggest that, given the size and scope of the climate change phenomenon as well as the multifaceted and unified mitigation strategy required to address it, the development of functional carbon markets will be an iterative process and may require a global carbon framework that reflects the globalized nature of the forest economy. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment     

上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。