Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

农村义务教育财政投入的经济学分析

劳动力素质低下是农村经济贫困的重要根源,要改变农村“知识贫困”的面貌,必须从农村义务教育抓起,而教育投入问题始终是我国农村基础教育发展中的主要制约因素。本文用现代公共财政论对农村基础教育这一社会服务化产品进行了公共财政定位,针对现行农村义务教育体制存在的问题进行了剖析,最后得出结论:农村义务教育主要是政府的责任,应当由政府财政支出作为保证。只有采取措施,完善政策,切实强化中央及地方各级财政的支持和投入力度,中国农村基础教育才会改变目前的弱势状况,出现蓬勃发展的新局面。     

论体验营销下的顾客化旅游体验设计

在旅游体验营销诸环节中，体验设计直接影响着旅游体验的效果。以整个营销过程为视角，纵向分析了旅游体验设计的过程和步骤并从旅游产品构成角度横向分析了旅游体验设计应注意要点。最后，在此基础上尝试构建了顾客化旅游体验设计模型。     

基于产品生命周期的高新技术企业融资模式研究

针对高新技术企业在不同生命周期阶段的风险特征及传统融资模式的不足，应采取以高新技术项目为核心、以政府基金为基础、以风险投资为动力、以资本市场为源泉的四元融资模式。该模式不仅适应高新技术企业多产品生产的融资需要，而且可实现多种融资渠道之间的互动。     

高校品牌竞争优势及其法则

学校品牌竞争的目标是社会满意最大化,品牌忠诚最大化。高校的教育服务产品面临学生的就学市场、社会人才市场的选择和竞争,高等教育产品的市场竞争类型是垄断竞争市场。要确认本校的竞争优势并选择相对竞争优势,采取定位准确的品牌市场竞争法则,制订并实施学校、专业、课程营销组合策略。     

纳斯达克100指数跟踪股的产品与运作解析

本文深入分析了Nasdaq100指数跟踪股(简称QQQ)这只美国著名的交易所交易基金(ETFs)的产品设计、基本特征、组织架构及其双重交易模式和由此而生的独特的套利机制,总结了Nasdaq100指数跟踪股的独到的金融创新之处,为理解和借鉴国外ETFs的产品创新和成功运作的经验提供了一个有益的帮助。     

论城市旅游中央游憩区(RBD)的开发

中央游憩区是现代城市旅游的核心区域之一，主要包括城市商业区和城市游憩区两个区域。其旅游产品有着突出的旅游功能和旅游吸引力。对中央游憩区的开发，要从旅游规划、旅游资源、客源市场、综合环境等方面整体考虑。才能更好发挥其旅游价值，促进城市旅游的可持续发展。     

考虑社会责任的异质有限理性制造商产量博弈均衡复杂动力学分析

通过考虑消费者剩余,企业利润中引入承担社会责任参数,建立了具有异质性有限理性的古诺寡头博弈竞争模型,分析利润相关参数对系统博弈均衡稳定性的影响,并进行了数值模拟。研究表明单方有限理性系统比双方有限理性系统稳定。产品成本超过一定阈值应避免产量竞争,可以通过承担社会责任,提升产品价格来增加利润,但当企业承担社会责任增加时,系统稳定性降低。此时降低调整产量的速度,观察竞争对手产量调整速度,避免系统进入混沌状态,失去最优产量优势。     

“一带一路”框架下的中拉绿色产品贸易:特征、比较优势与出口潜力

在“双循环”背景下,加强“一带一路”建设对中国深化对外开放意义重大,促进中拉绿色贸易符合双方利益,可为“一带一路”延伸至拉美创造新的合作增长点。本文使用2002年至2018年的货物贸易数据,分析了中拉共建“一带一路”过程中中拉绿色产品贸易的特征和趋势,并重点研究了中国绿色产品对拉美的出口潜力。通过使用双边显示性比较优势指数和出口潜力矩阵,文章发现,在现有的中拉货物贸易结构中,绿色产品贸易所占比重较低,贸易对象高度集中,但随着双方经贸合作的全面深化、特别是“一带一路”延伸至拉美,双边绿色产品贸易金额和种类都在稳定上升。尽管中国绿色产品在拉美市场面临着地理距离遥远、市场竞争激烈等客观困难,但中国的优势产品已成功出口到拉美。中国的出口潜力更多地取决于拉美地区的市场需求,一旦拉美对绿色产品的需求提升,那么中国就具备进一步扩大向拉美出口该类产品的潜力。此外,出口潜力矩阵也找出了部分对拉美市场而言具备不可替代性的中国产品,这也将成为中国潜在的对拉出口重点绿色产品。     

Minimum Quality Standards under Asymmetric Duopoly with Endogenous Quality Ordering: A Note

In this note, we revisit minimum quality standards (MQS) under a vertically differentiated duopoly. We generalize the model in Ronnen (1991) and Valletti (2000) by introducing asymmetry into the fixed cost of quality improvement and by explicitly taking into account the endogeneity of quality ordering. In the generalized model, we show that the results derived by Ronnen (1991) and Valletti (2000) are largely robust.