关于名牌战略的几个问题

我国名牌战略实施以来，已取得很大成绩。而今，已进入一个新的、关键性阶段。在新阶段和新形势下，企业在实施名牌战略过程中必须把过程放在首位，把质量作为核心，把管理作为基础，争创、培育、保护相结合，实现可持续发展。     

Eco-efficiency and firm value

Eco-efficiency refers to a process that seeks to maximize the effectiveness of business processes while minimizing their impacts on the environment. Fundamental to eco-efficiency is adoption of a management philosophy that stimulates the search for environmental improvements that yield parallel economic benefits [President’s Council on Sustainable Development, 1996a. Sustainable America: A New Consensus for Prosperity, Opportunity, and a Healthy Environment. Government Printing Office, Washington DC; President’s Council on Sustainable Development, 1996b. Eco-efficiency: Task Force Report. Government Printing Office, Washington DC; World Business Council for Sustainable Development (WBCSD), 2000. Eco-efficiency: Creating More Value with Less Input. Geneva]. Eco-efficiency is increased by activities that create economic value while continuously reducing ecological impacts and the use of natural resources [DeSimone, L., Popoff, F., 1997. Eco-efficiency: The Business Link To Sustainable Development. MIT Press, Cambridge, MA]. This study empirically examines the proposition that implementation of eco-efficient business strategies is associated with higher firm value. We posit that, firms which adopt eco-efficient business strategies and, as a consequence, achieve reduced costs and increased profits should be more highly valued by the market than similar firms that do not adopt eco-efficient business strategies. Our empirical testing supports this proposition.     

品牌服装并行产品开发过程研究

文章根据品牌服装企业的实际特点,结合并行工程中团队协作、系统集成、整体优化、信息共享等工作理念以及管理和应用技术,构筑并行产品开发的组织结构,建立起一种适合品牌服装企业的并行产品开发模式。     

现代企业伦理的基本特征及构建策略

现代企业越来越重视企业伦理对企业发展的影响。企业伦理是指以企业为行为主体,以企业经营管理的伦理理念为核心,企业在处理企业与出资者,企业与员工、企业与企业、企业与国家、企业与社会、企业与环境关系中的伦理精神、道德规范以及实践的总和。     

我国主要石化产品需求预测及供求结构分析

运用改进了的弹性法对乙烯和乙烯为主要原料的石化产品的市场需求进行了预测，并且对乙烯等石化产品的生产－消费结构进行了系统分析，为我国石化产业结构调整和发展提供了具体建议和对策。     

西宁市建筑施工垃圾的管理及对策研究

近年来我国建筑业发展迅速,西宁市城市化进程导致新建、改建、扩建、拆除工程随处可见,因而在施工阶段产生大量的建筑施工垃圾。如果对这些垃圾不进行有效分析和管理,产量加剧会更加严重,对环境污染也会更严重。本文针对西宁建筑施工垃圾管理现状,提出相对应的有效对策。     

企业资本结构与产品市场竞争——一种新的理论视角

直到 2 0世纪 80年代 ,企业资本结构对产品市场竞争的影响才引起经济学家的广泛关注。对于这一问题的研究 ,存在着两种截然不同的理论结论 :一种观点认为企业债务水平的提高会使其在产品市场竞争中更为强硬 ,增强其竞争力 ;另一种观点则恰好相反。借鉴前人理论成果的基础上 ,尝试着提出了一种较为一般的分析框架 ,并将不同的理论成果作为这一分析框架的不同侧面。     

A strategic framework for terrorism prevention and mitigation in tourism destinations

Tourism destinations and tourists have always been ‘soft targets’ for terrorist activities. Although it is widely acknowledged that it is no longer a question of ‘if’ terrorists will strike but rather a question of ‘when’, ‘how’ and ‘how prepared’ the destination is to deal with them, the crisis management frameworks proposed by the literature appear to offer little help to tourism authorities in the development and implementation of a strategy aiming at the prevention and mitigation of terrorist attacks. This paper first discusses the premise that Destination Management Organizations can and should play an active role in the co-ordination of tourism stakeholders in addressing the threat of terrorism. Then, based on the analysis of interviews with 16 experts on terrorism and tourism, it offers a framework for the development and implementation of a destination-specific anti-terrorism strategy.     

人民币升值压力的国际贸易根源及其化解

论述人民币升值压力的背景,从中国国际收支出现三顺差,日美对人民币施加压力的实质原因,以及要求人民币升值的政治因素三方面来阐述。然后就中国贸易四个方面的扭曲所引致的一系列的贸易效应及其对汇率产生的影响进行分析,并针对这些贸易扭曲提出相应对策,使之用来化解人民币升值的压力。     

实施知识产权战略——我国企业应对美国337条款的有效途径

我国加入世贸组织之后,中美之间的贸易战逐渐出现一些新的变化,在反倾销措施不断加强的同时,美国正在越来越多地使用对贸易和知识产权限制更为严格的337条款作为保护其贸易的手段,使中国企业蒙受了巨大的损失。因此,实施知识产权战略,是我国企业维护自身利益,跨越美国337条款这道贸易壁垒最有效的途径。