企业社会责任:国外理论演进及最新文献述评

关于企业承担社会责任，国外学术界主要持有传统经济价值和企业社会责任两大观点。基于企业决策过程完全理性的假设，传统观点认为企业的功能是经济性的，而经济价值是度量企业成功的唯一标准，企业目标就是利润最大化；社会责任观点则明确指出企业要实现利润增加和价值提升，就必须主动承担与相关利益群体相应的社会责任。     

从国际兼并风潮看国内企业并购之路

资本的运营以其无可比拟的优势证明了它的先进性,西方的经济层次优劣理论提供了资本运营成功的理论基础。事实证明在此理论指导下的资本运营实践活动获得了巨大成功。国内企业在国际大形势的带动下也尝试了企业并购所带来的规模经济效应。国内企业并购的方式多样,特点明显。遗憾的是由于法制的不健全、操作的不规范、盲目跟风等原因,国内企业的并购案成功的例子并不太多。随着不断的尝试和改进,国内企业终将走出一条适合于自己的并购之路。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

我国城镇居民小康水平评价研究

通过对我国城镇居民小康水平的指标进行分析 ,设置了度量小康水平的评价指标体系 ,构建了评价我国城镇居民小康水平的因子分析模型 ,并应用该模型对我国城镇居民小康水平进行了合理的评价。     

以产学研结合搭建旅游人才培养的平台

旅游高等教育是具有鲜明职业特色的专业教育，产业需求是办学的依据、动力和出发点。桂林旅专产学研结合主要体现在三个方面：一是在办学体制上以新校区建设为契机，探索校企合作办学的新机制，寻求产学研结合的新模式；二是以能力为重心，从实践技能出发强化旅游教学与旅游产业的结合；三是以就业为导向培养适应旅游业需要的高质量应用型人才。实现“以学办产、以产辅学、以研带产、产学研相互促进”的良性循环。     

基于灰关联法发动机故障诊断的研究

应用灰关联理论对发动机的故障进行诊断。灰关联分析属非函数型的序列模式,能有效处理杂散数据。通过建立工程机械发动机系统故障树,运用灰关联分析对关联度进行计算及排序,给出各种故障模式发生的可能性排序,从而为处理故障、控制故障的发生以及改进系统的可靠性提供理论依据。     

事业部制在中国企业推行的误区及其对策

中国企业自20世纪八十年代以来引入事业部制的组织管理模式，但由于对事业部制的认识欠缺，纷纷遭遇尴尬。本文通过对制度、组织、文化和外部经营环境等四个因素的综合分析，解读了事业部制的推行条件，并提出了中国企业走出事业部制推行尴尬的相应对策。     

安徽省高技术产业技术创新效率研究

运用因子分析定权法测算安徽省高技术产业的技术创新效率,结果发现技术含量相对较高的产业其技术创新效率较低,而技术含量相对较低的产业其技术创新效率反而较高。这说明安徽高技术产业走技术创新之路仅处于起步阶段,而市场环境是影响安徽技术创新效率的重要因素。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

职业经理市场价格研究

本文构建了市场中职业经理数量统计指标体系和职业经理收入统计指标体系，并利用指数平滑移动法对职业经理市场收入进行了预测分析，同时对职业经理市场供求关系进行了探讨。