《西方经济学》课程教学探究

《西方经济学》是一门很有魅力的课程，而它的知识魅力需要通过教师的个人魅力去展示，作为西方经济学的一线教师，我们深感责任重大。本文正是从教与学的角度来探讨《西方经济学》课程的逻辑与观念，旨在进一步提高《西方经济学》的教学水平。     

全面质量管理在大学图书馆的应用

全面质量管理是一种先进的管理思想和方法。大学图书馆TQM内容包括书、报、刊预定,书刊编目、分 类,提供服务,员工素质等方面的质量管理。应用TQM,应注重对制度的完善,坚持可持续改进。     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.     

顾客资产导向下的营销质量思考

顾客资产正日益成为衡量企业竞争力和长期绩效的重要标志。要真正实现顾客价值的最大化，企业必须在扩大市场占有率、识别顾客需求、识别顾客满意的质量因素、产品的创新和细分顾客过程等方面用质量的理念给予认真思考。     

民族地区高职教育与地方经济良性互动的构建

在民族地区发展经济比其他地区面临更多的困难,在这些困难中最突出的是人才缺乏。它制约着经济的快速发展。要解决这一难题,一个重要的途径是发展高职教育。同时,只有民族地区的经济得到快速发展,民族地区的高职教育的发展才有良好的基础。因此,必须使民族地区的高职教育与当地的经济建设形成良性互动,才能实现两者的持续、稳定发展。     

高职教育对立统一规律漫谈

高职教育是一种充满矛盾运动和辩证意味的教育类型,高职教育理论中的诸多命题呈现出明显的对立统一特征。用唯物辩证法的立场、观点和方法去解读和阐释高职教育的性质与内涵,揭示对立统一规律在高职教育领域的表现形态与作用机理,是高职教育解决自身面临的理论与实践问题、确立自身品格的必然选择。     

简述PHC管桩的发展态势

通过对桩基常用施工方法的比较，阐述了预应力高强度混凝土管桩的优点和静压法沉桩施工工艺的先进性。特别对人们关注的可靠性和经济性等问题作了较全面的分析，认为在诸多型式的桩基中预应力高强度混凝土管桩将独占鳌头。     

GDP质量的系统分析与改善对策——以甘肃省为例

GDP已经成为世界公认的衡量经济增长速度的指标,但它只是单纯从数量上反映经济增长。GDP外部质量特征主要体现在年平均发展速度、年地区发展的离散系数上;内部质量特征则包括支出法构成、收入法构成、三次产业构成、要素的贡献率、能源和原材料消耗等方面。应综合GDP的内部质量指标和外部质量指标编制GDP综合质量指标评价体系,弥补单一GDP指标的不足。     

资本市场开放与公司内部控制质量——基于“沪港通”的证据

以中国“沪港通”交易制度的实施为政策背景,采用多时点双重差分模型,考察资本市场开放对标的公司内部控制质量的影响,研究发现,“沪港通”交易制度的实施显著提升了公司的内部控制质量,在控制其他因素并经过安慰剂检验、去除A+H股影响、改变周期范围等稳健性检验后,结论依然成立。机制检验表明,“沪港通”主要通过内部和外部两种机制对公司内部控制质量产生影响,其中,内部机制是对股价波动性风险控制,外部机制是审计师声誉风险与政府部门监管。     

会计师事务所与客户的双边匹配

以2013年至2018年A股上市公司及为其提供审计服务的国内会计师事务所为研究样本,基于双边匹配理论探讨了审计市场中会计师事务所与企业之间的匹配情况对审计质量和审计风险的影响。研究结果表明,综合实力较强的会计师事务所倾向于与综合实力较强的企业进行匹配,呈现出审计双方综合实力相当的一种正向类聚匹配：当双方匹配程度越高时,企业可操纵性应计利润较少,审计质量越高;同时,当审计双方匹配度越高时,审计风险越低。上述结果证实了审计市场上会计师事务所与客户匹配的有效性和重要性,并对通过双边匹配提高会计师事务所的审计质量、降低审计风险,为审计市场资源优化配置提供了理论指导。