顾客转换障碍的内涵及其在营销中的应用

随着竞争的日趋激烈,吸引新顾客的成本越来越高,企业为了保留顾客不仅要管理好顾客满意度,同时也要重视转换障碍。转换障碍是指顾客在转换产品或服务提供者时所遭遇到的这种困难和成本的支出,转换障碍可以分为正面转换障碍和负面转换障碍,正面转换障碍反映的是顾客主动保留在主顾关系中,而负面转换障碍反映的是顾客被动保留在主顾关系中。转换障碍在保留顾客计划中具有非常重要的意义。     

湛江市高校贫困大学生心理健康及危机干预研究

高校贫困生是一个基本社会现象,因为贫困在他们的心理难免会产生相应的心理反应。本研究旨在通过分析湛江市高校贫困生心理健康问题、特点、产生的原因,从而针对这些相关的问题,提出相关的干预措施,加强大学生心理健康教育,解决心理健康问题。也由此及彼,为广大高校面对解决贫困生心理健康的问题给予一定的启发。     

An Inquiry to Move an Underutilized Best Practice Forward: Barriers to Partnering in the Architecture,Engineering, and Construction Industry

There is an obvious need in the architecture, engineering, and construction (AEC) industry for improved project team integration through project delivery to ensure improved project outcomes. The literature reports that, among other methods, project partnering, when followed successfully, provides a great opportunity to improve project performance via improved collaboration among key project stakeholders (e.g., owner, designer, contractor) and reduce claims as a result while letting all project members stay in their traditional roles and work under any contractual framework, including design‐bid‐build. Despite its potential and history in the United States since the late 1980s and being classified as one of the best practices by the Construction Industry Institute in 1996, partnering continues to be underutilized. Existing research on partnering is mostly limited to public projects such as mega roadway and bridge projects. Guided by the literature, the aim of this research is to understand and report barriers to project partnering in the United States from both vertical/horizontal and public/private construction sectors. Via a comprehensive literature review, followed by a Delphi survey of partnering experts, this study systematically classified barriers to project partnering. In study results, implementation barriers to partnering during project delivery are more frequently pronounced than the barriers to its adoption. Of the top reported barriers to project partnering, the majority are cultural; project team related barriers show the greatest area of potential for improvement; and contrary to the literature, none is legislative. The study contributes to the body of knowledge by drawing attention to project delivery and management practices in the AEC industry to improve team collaboration and chances of successful implementation and adoption of integrative practices.     

全球贸易视角中的技术性贸易壁垒

在全球自由化的浪潮下 ,有人认为贸易保护主义将不会存在 ,而对技术性贸易壁垒也由于《技术性贸易壁垒协议》以及《卫生与植物检疫措施协议》的制定而认为壁垒将会走向终结。但是自国际贸易产生开始 ,贸易就成为一国经济的重要组成 ,与一国的利益紧密相关 ,只要国家间存在利益上的差异 ,保护主义就不会消失 ,而TBT、SPS协议的制定并未实际约束到非技术贸易壁垒 ,所以很有必要对此进行研究 ,把握今后贸易的发展 ,以便能制定合适的贸易政策 ,并积极参与全球贸易规则的制定。     

新形势下我校大学生心理健康教育调查状况分析与对策

大学生心理健康素质是大学生健康成才的重要素质,也是大学生全面素质教育的重要内容。为进一步提高大学生心理素质水平,推进和谐校园建设,文章根据对连续几年入校新生的心理健康普查结果的统计及系统分析,以及多年在一线心理咨询工作的基础上,做了充分的调查研究后,总结了我校大学生较为突出的心理问题,为新形势下提高我校大学生心理健康水平提供实际的对策和思考。     

绿色壁垒对我国农产品出口的影响及对策

以保护公众健康和生态环境为名的绿色壁垒已成为发达国家在国际贸易中保护本国产品和市场的重要手段 ,绿色壁垒正日益成为制约我国农产品出口的主要障碍。文章分析了绿色壁垒产生的原因和对我国农产品出口的影响 ,并提出了相应的对策。     

International Trade and Health Policy: Implications of the GATS for US Healthcare Reform

This paper examines the implications of the General Agreement on Trade in Services (GATS), the World Trade Organization’s agreement governing trade in health-related services, for health policy and healthcare reform in the United States. The paper describes the nature and scope of US obligations under the GATS, the ways in which the trade agreement intersects with domestic health policy, and the institutional factors that mediate trade-offs between health and trade policy. The analysis suggests that the GATS provisions on market access, national treatment and domestic regulation, which are designed to eliminate ‘regulatory barriers’ to global trade in health services, limit the range of options that state and federal regulators and legislative bodies can employ to regulate the health sector and implement healthcare reforms. As such, the paper identifies the broader social and ethical implications of free trade policy.     

电子商务的特征、障碍与对策

随着经济全球化 ,贸易自由化和信息现代化步伐的加快 ,电子商务以其空前无比的生命力推动着国民经济的飞跃发展。鉴于我国国情 ,电子商务在发展过程中也存在诸多的问题 ,我们要把握其特征采取相关对策 ,排除发展中存在的障碍 ,推动电子商务的发展。     

A Cross-Regional Exploration of Barriers to the Adoption and Use of Electronic Meeting Systems

Electronic Meeting Systems (EMS) are intended to support group collaboration in completing tasks. While there have been many case studies and laboratory experiments on how EMS can support group tasks, large scale macro investigations exploring EMS adoption and use have been practically non-existent. Furthermore, while several barriers to EMS adoption and use have been suggested, their validation across organizations remains unexplored. We undertook a global initiative to explore information technology support for task-oriented collaboration in the US, Australia, Hong Kong, and Norway. In this paper, we focus specifically on assessing the adoption and use of EMS, and barriers to their adoption and use in organizations across the four regions. Our results suggest that EMS currently have limited adoption and are used infrequently across all the four regions. A further investigation into barriers to EMS adoption and use suggests that significant numbers of respondents do agree with a list of fourteen suggested barriers. However, while there is significant agreement between two countries (US & Australia) over how these barriers are ranked, there is no significant agreement between the remaining pairs of countries. Implications of our findings are discussed for practitioners and researchers.     

从国际贸易角度论我国食品安全法律体系的构建

食品安全关乎一国国民的生命健康,决定一国食品在国际市场上的竞争力.在我国构建科学、严密的食品安全法律体系已成为亟待解决的问题.食品安全概念的法律界定是构建这一体系的基础平台,对我国食品安全法律规制现状的理性分析,对世贸组织、美国、欧盟等较为发达的食品安全立法与实践的研究是构建我国食品安全法律体系的可行之路.这一体系的构建至少应涵盖并解决食品安全法律体系框架结构的安排、食品安全标准体系的完善和食品安全监管部门的整合等问题.