商誉会计的反思与展望

自19世纪末以来,商誉及商誉会计一直是会计理论与实务中最具争议的论题之一。只有通过对传统商誉会计的反思,才能解决建立商誉会计中的问题,把握商誉会计的未来发展趋势。     

并购交易中商誉处理探析

并购是资本运营的一种重要形式,企业并购中产生的商誉,对并购企业以后的经营成果和财务状况会产生重大影响。在中西方实务界,并购交易中商誉的确认和日后的会计处理方法有所区别。由于我国现阶段并购业务存在不同情况,应将交易对价与公允价值净资产的差额区别对待,作不同的会计处理。     

上市公司资产重组中商誉价值的经济计量

上市公司资产重组中，常常需要对商誉这种特殊的资产价值进行计量。目前上市公司资产重组中关于商誉价值的计量方法还没有出台具体准则，因而存在较大的随意性，这既不利于资本市场有效的运行。也不利于资产重组主体之间的利益平衡、科学、规范地对商誉价值的计量显得尤为必要。     

Push-based brand awareness: the role of product availability and in-store merchandising

This study introduces a new brand awareness conceptualization; ‘push-based brand awareness’ in the light of available retailing, distribution, and branding literature. Previously, push-based awareness merely defined brand/product availability. This study extends that definition by including available brand awareness created by in-store merchandising. While out-of-stock (OOS) literature extensively interprets product availability and consumers' responses to OOS brands, a brand's effect on consumer awareness remains unexamined. Because such brand awareness may be one of the major reasons behind frequently purchased product success, such consumer awareness deserves closer attention. This study introduces the push-based brand awareness concept with a proposed model including possible managerial implications.     

The impact of advertising,goodwill, and other intangibles in the retail foodservice industry: Do intangible investments bite into investor returns?

Utilizing a sample of U.S. publicly traded foodservice retailers, this study examines the impact of advertising, goodwill, and intangible assets on investor holding period returns. The results show that neither advertising nor intangible assets have a positive and significant impact on holding period returns. Goodwill, however, does have a positive and significant impact on holding period returns. Foodservice retailers may therefore want to question the effectiveness of growth strategies based on a firm’s own investments in either advertising or intangible assets. Instead, building a foodservice retailing business through mergers and acquisitions may prove a better use of company resources.     

确定负商誉摊销比例的探讨

对于负商誉的确认和计量 ,分摊比例是一关键问题。国际上的通行做法是按照除长期有价证券之外的各非流动资产的公允价值比例来分摊。虽然这一做法有它的合理性 ,但笔者认为按照长期有价证券之外的各非流动资产的公允价值超过帐面价值差额的比例分摊似乎更符合有关负商誉确认计     

企业并购商誉问题分析

在当前日益完善的产权交易活动中,企业并购商誉会计成为一个重要难题。本文从商誉在会计中的一些基本研究入手,探讨了并购商誉的具体会计处理方法,并提出了一些对我国企业并购商誉的认识。     

高溢价并购可以带来高市场回报吗?

本文以2001―2019年A股上市公司为研究对象,分析了并购溢价与并购短期市场绩效之间的关系,以及吸收合并、商誉和业绩承诺对两者关系的影响。研究结果表明,并购溢价会显著提升并购短期市场绩效,同时资本市场也存在着并购消息提前泄露的问题。异质性分析结果表明,中国资本市场投资者有追高情绪,吸收合并类并购重组的并购溢价更能促进并购短期市场绩效提升;在经历了2015年A股市场异常波动后,市场回归理性,高商誉、高业绩承诺的高溢价并购无法再显著提升并购短期市场绩效。本文结论丰富了并购溢价与企业价值创造关系的研究,为规范并购交易定价和促进资本市场可持续发展提供了学理支持和政策参考。     

Goodwill valuations certified by independent experts: Bigger and cleaner impairments?

If firms disclose the use of independent valuation experts to assess the magnitude of goodwill impairments, should investors rationally condition their values on that disclosure? This research shows that firms that disclose the use of an independent valuation expert are more likely to report a higher impairment charge in an impairment year but, critically, after controlling for other determinants, the disclosing firms are less likely to have impairments in following years. Thus, when the use of an independent expert is disclosed, while it is rational for investors to downgrade firm value on the basis of the disclosed (higher) impairment charge in that year, there is simultaneously a reduced need to add an additional discount to anticipate further (strategically) delayed impairment charges. The investors need to consider the likely multi-period time series properties of impairments, and firms may benefit from using an expert if in anticipation of future related impairments, investors significantly reduce the discount applied.     

Do Goodwill Impairments by European Firms Provide Useful Information to Investors?

In 2004 International Accounting Standards Board. (2004). International Accounting Standard (IAS) N°36: Impairment of assets. London: Author. [Google Scholar], the IASB adopted the mandatory annual impairment-test-only of goodwill (IAS 36) instead of amortization of goodwill. We present and discuss the academic literature regarding the association between the goodwill impairment, under this new standard, and the revision of investors’ expectations about a company’s future cash flows. The academic literature highlights that, in some specific cases, IAS 36 may help investors to revise their expectations. More precisely, goodwill impairment seems relevant when: (a) there is strong asymmetry of information between managers and investors, (b) managers disclose detailed information in the notes regarding their own assumptions about future cash flows, and (c) managers do not manage earnings and provide reliable information to investors. In many cases, goodwill impairment is probably useless for investors because they are able to revise their expectations based on public information, or because they cannot trust the accounting numbers and additional information in the notes about the impairment test, which are provided by (undisciplined) managers. More research is, however, needed to understand in which circumstances impairment-test-only is more useful, as well in which cases it is less adequate. Our analysis relates to the current post-implementation review and should be useful to standard-setters. Before any modification, we argue that standard-setters should carefully consider the economic and the institutional contexts when issuing a new accounting standard.