Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

ABSTRACT

In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM.     

质量体系运行机制研究

简要分析了质量体系运行机制的涵义及形成机理，讨论了质量体系运行中存在的问题，并提出了对策建议。     

Service quality and its effect on customer satisfaction and customer behavioral intentions: hotel and ryokan guests in Japan

This study analyzes the effect of service quality on customer satisfaction and customer behavioral intentions at hotels and ryokan (traditional Japanese inns). In this empirical research, questionnaires were sent to guests at seven sites: three hotels and four ryokan. Service quality, as perceived by guests, affected customer satisfaction and customer behavioral intention. Results from this empirical study show strong evidence of service quality as perceived by guests being influenced by the type of accommodation. Also, among service quality factors, “physical aspect” had the most powerful impact on customer satisfaction and customer behavioral intention. “Creativeness” ranked second, followed by “unexpected service” and “encounter performance”. The prominence of physical aspects probably reflects the distinctiveness of the service of offering a one-night stay. However, as a certain level of physical facilities is taken for granted at lodging facilities above a certain price, “creativeness”, the second most powerful factor, becomes decisively important.     

试论ISO9000：2000标准的创建及其与相关标准的关系

简述ISO900系列标准的创建与修改，分析ISO9001国际标准1994版与2000版，2000版ISO9001与ISO9004，2000版ISO9001与ISO14001的区别及关系。     

Sense and sustainability revisited: the limits of total factor productivity measures of sustainable agricultural systems

Many economists have advocated and applied total social factor productivity (TSFP) (i.e., total factor productivity estimated with both market and non‐market inputs and externalities, and with all factors valued at social prices) as a single all‐embracing measure of agricultural sustainability. This paper reviews the conceptual and practical issues in measuring TSFP and shows that no one measure alone will be theoretically or empirically robust as an indicator of sustainability. TSFP is a conceptually flawed measure since inclusion of non‐market inputs and outputs and social price‐based valuation, in most cases, violates the theoretical basis underlying those estimates. Trends in TSFP also have limited value in diagnosing the nature of sustainability problems, unless changes in productivity are related to underlying changes in technology, human and physical infrastructure, and indicators of resource quality. More attention needs to be given to defining key indicators of agro‐ecosystem health and relating these measures to trends in productivity. This analysis must be sufficiently disaggregated and for a long enough time period to allow for spatial and temporal variability inherent in agricultural production. Secondary data at the district level on both conventional inputs and outputs and resource quality have recently allowed more quantitative estimates of sustainability and its causes. With limited data, yield growth decomposition analysis can often be used to provide valuable insights into sustainability problems. Meanwhile, there is a need to invest in long‐term experimental and panel surveys of farmers and their fields for key production systems in order to provide long‐term data that will allow full productivity accounting, using more formal statistical procedures. Regardless of the approach selected, the findings of this paper strongly suggest a need for economists, agronomists and soil scientists to collaborate in integrating approaches in order to provide more robust and informative measures of sustainability.     

从实际出发深化全面质量管理

论述了全面质量管理与 Ｉ Ｓ Ｏ９０００ 标准的关系， 强调指出：我国存在着各种不同类型、处于不同发展水平的企业，因此不能只宣贯一种模式；企业应认真分析自己的实际情况，选择最适于自己的质量模式     

科技特派员制度对农民科学素质提升的实践与思考

农民在我国的人口构成中占据相当大比例,提高他们的科学素养,对于改善其生活质量、实现全面小康生活目标至关重要,同时也关系着我国新农村的建设与发展。文章通过阐述广西科技特派员工作发展状况,强调了科技特派员制度是提高农民科学素养的有效途径,并提出进一步利用农村科技特派员提升农民科学素质的思路。     

企业社会责任对消费者满意度的影响——基于国产乳制品行业的实证分析

基于消费者视角，对企业社会行为与消费者满意度的内在影响机制进行了研究，研究企业声誉、感知质量和感知价值在两者之间的作用。以国产乳制品行业为例构建了企业社会责任-消费者满意度模型，并进行实证分析。结果表明：企业社会责任对消费者满意度呈现显著的正向影响；企业社会责任对企业声誉存在显著的正向影响；企业社会责任、企业声誉对感知质量均存在显著的正向影响；企业社会责任、企业声誉、感知质量对感知价值有显著的正向影响；感知价值对消费者满意度存在显著的正向影响。企业社会责任除了直接作用于消费者满意度外，还能够通过企业声誉等变量间接地对消费者满意度产生影响。     

身体素质训练对体操动作掌握效果的分析

采用文献资料调研,通过教学效果对比统计,分析采取不同的身体素质训练方式对学生掌握体操动作的影响。提出改进体操教学中身体素质练习内容的建议,为提高体育专业体操普修课的教学效果提供参考。     

新时期国民生活水平和生活质量变迁论略——兼谈存在的问题及主要对策

新时期以来,我国国民的生活水平有了很大的提高,主要表现在GDP的持续增长和人均可支配收入的增加。生活质量也有了很大的提升,主要表现为衣食的多样化和精致化、居住环境的宽敞化和人文化、生活用品高档化、人口素质不断提高和休闲生存状态方面等。但是,从总体上说,我国人民的生活水平和生活质量还存在着很多问题。彻底打破城乡二元结构,对国家的产业结构进一步调整和完善社会保障制度是当前应该采取的主要对策。