The Practicality of Super Bowl Advertising for New Products and Companies

Abstract

Companies that advertise during the Super Bowl can reach 40 million U.S. households with a 30-second commercial spot, but the cost can exceed $2 million. This research examines Nielsen television ratings and expenses for related commercial spots and suggests that the Super Bowl is not always the best site for introducing new companies or products to the marketplace. ANOVA test results indicate that younger companies may better affect purchase decisions by advertising more frequently during less expensive programming slots.     

企业人员招聘中存在的问题与对策研究

当今社会,人才已经成为企业最宝贵的财富,招聘是企业人力资源配置的前提和首要工作,人才招聘实施的成功与否,事关企业的生存与发展。     

河北省实施农产品品牌营销的对策分析

进入二十一世纪,我国农业发展进入一个新阶段,面临新的形势。河北省虽然地理环境优越,农产品资源丰富,但目前普遍存在着品牌观念不强、总体质量不高、安全水平较差、农业生产规模小、科学技术水平低和成本高等问题。尤其是我国加入WTO后,农产品国内市场国际化程度加强,市场竞争日趋残酷,发达国家设置了由严格的质量标准,检验检疫标准和认证制度等构成的绿色壁垒。这些问题直接成为影响河北省农产品国内国际竞争力进一步提高的关键性制约因素,必然对河北省农产品的生产和经营提出了更高、更严的要求。打造农业品牌,发挥品牌效应,重点培育具有国际竞争力的农业产区和优势农产品,是我们积极应对入世挑战、增强国内、国际市场竞争力和提高自身效益的重要途径,也是河北省农业发展到新阶段,在新形势下实现更高层次快速发展的必然选择。     

增强学生心理健康教育实效性的研究

我国中小学心理健康教育已普遍受到关注,各级各类学校相继开始实施,但不少学校缺乏实效性和针对性。需要积极探索,采取措施,切实提高我国中小学心理健康教育的实效性。     

基于“博弈人”假设的民营企业员工招聘问题分析

随着民营企业的迅速发展,人力资源成了21世纪民营企业最重要的战略资源,而员工招聘是民营企业获取优秀人力资源的主要渠道。员工招聘过程是应聘者和企业双向选择的过程。本文基于"博弈人"假设,将招聘过程看成是一个招聘者与应聘者双方博弈的过程,并在内部招聘和外部招聘两种模式下,建立博弈模型,并探讨其博弈均衡情况,为民营企业的招聘工作提供决策参考。     

A review of research on personality in teams: Accounting for pathways spanning levels of theory and analysis

Over the last half century there has been a great deal of interest in the role of personality in teams. In this article we review the theoretical and empirical research on this topic to summarize what we have learned and also to provide a foundation for future research necessary for application of this knowledge to human resource management decisions. We describe research that emphasizes both team- and individual-levels of analysis and theory, and we discuss recent efforts that attempt to bridge these two levels. We conclude by identifying several issues that should take precedence in research in order to advance our understanding of the role of personality in teams.     

The influence of contractual and relational factors on the effectiveness of third party logistics relationships

Outsourcing has become popular in both management literature and practice, but few studies have examined the effects of two important and potentially complementary elements – contractual and relational elements – on the effectiveness of logistics outsourcing relationships. It is theorized that contract formality, the thoroughness of contract negotiations, trust and commitment increase the effectiveness of 3PL provider–client relationships. For empirical validation a survey was carried out in the 3PL industry among both 3PL providers and clients. Using PLS path modelling, we observed that for both LSPs and clients, contract formality, trust and commitment are all positively related to relationship effectiveness. The results for negotiation thoroughness are mixed. The model explains 59% (LSPs) and 60% (clients) of the variance in relationship effectiveness. It is concluded that both ‘hard’ contractual aspects and ‘soft’ relationship aspects are important for effective supply chain collaboration. Theoretical and managerial implications are provided.     

甩挂运输经济效益的定量计算

从实现甩挂运输经济效益的概念理解、前提条件、定量计算和辩证思考四个方面对其进行探讨,其中重点是通过将甩挂运输与普通的公路运输组织形式进行比较来定量计算其经济效益,即甩挂运输所创造的相对高于普通公路运输的经济效益。具体将甩挂运输的经济效益分作车辆购置与运营固定成本效益、车辆运用效益、装卸转运与包装成本效益、运输站场成本效益、人力成本效益、其他效益六个方面,参照了集装化运输的经济效益计算方法,通过与普通公路运输经济效益作差算得。通过将甩挂运输的经济效益内容分类并进行定量计算,以达到对其更具体深入的认识,为进一步提高经济效益提供更有针对性的参考。     

我国法定存款准备金政策工具有效性分析

文章从三个层次对我国法定存款准备金政策工具的有效性做出实证分析:在促进最终目标实现的层面上,运用定性方法展开讨论,认为法定存款准备金率调整对稳定物价、抵御经济波动的作用有限;在影响中介目标的层面上,结合相关分析和定性分析方法,发现法定存款准备金率与信贷量呈正相关关系,法定存款准备金率的调整有助于稳定货币供应量的增长速度;在中介目标到最终目标的传导层面上,运用格兰杰因果分析,认为货币供应量对总产出和物价的影响不足。此外,文章探讨了紧缩性货币政策时期准备金政策工具低效的几个原因:超额准备金、外汇占款、通胀预期、银行外流动性。     

研究生网络思想政治教育实效性的制约因素研究

研究生网络思想政治教育是一项庞杂的系统工程,追求实效性是这项系统工程的基本理念和本质要求。文章从理念、环境、技术、内容、方法、投资、制度、素质8个方面探究研究生网络思想政治教育实效性的制约因素,对于增强研究生网络思想政治教育的针对性,提升其工作的实效性,以及实现其价值目标,具有重大的理论价值和现实意义。