基于顾客满意的企业供应链创新设计

重点分析了供应链物流服务与提高顾客满意度的关系，明确了提高顾客满意度的供应链物流服务要素，提出了基于提高顾客满意度的企业供应链设计思路，并给出了基于供应链物流服务的企业利益创造模型。     

An efficiency analysis of Swedish employment offices

In this paper the method–production frontier analysis is used to analyse differences in efficiency between different Swedish Employment Offices. Earlier empirical labour market policy evaluation studies have utilised various measures that, however, do not take into consideration differences between organisation units. The main result of this investigation is that employment offices show major differences in the efficiency with which they carry out their job matching services.     

知识密集型商业服务的研究现状及其对我国的启示

本文介绍了国外学者对知识密集型商业服务(Knowledge Intensive Business Services,KIBS)的内涵和外延、KIBS的本质特征、KIBS对其它行业的贡献、KIBS的外部化和国际化经营等,分析了意会知识和言传知识间、知识资产和公共知识间的互动和转换的创新的源泉和机制,并对我国产业发展、政府政策和学界研究提出了自己的看法。     

浅论比较优势理论与中国服务贸易

利用比较优势理论对我国服务贸易进行分析。探讨比较优势理论对服务贸易的适用性及影响服务贸易比较优势的因素。通过对1998—2002年我国服务贸易的出口竞争力系数的计算,考察我国在服务贸易领域的比较优势状况,最后得出我国现阶段发展服务贸易,将比较优势转变为竞争优势的措施。     

论品牌文化的表现形式

品牌是商标名称的标识,是一种文化。品牌文化是商品流通过程的外化,高品位的文化是创建和发展品牌不可或缺的要素。品牌文化的表现形式是塑造品牌文化的直观显示,它对品牌及其文化有着重要的影响。现阶段企业的竞争已呈现文化性,体现在品牌竞争上。重视品牌及其文化建设,塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。     

网络环境下高校图书馆信息咨询服务的思考

网络技术的成熟为高校图书馆的信息咨询工作营造了一个良好的外部环境，但网络环境下信息咨询的现状及不足，要求优化高校图书馆信息咨询服务措施和提高信息服务人员的素质。     

关于出境游组团社互为代理运作模式的探讨

随着组团社的激增，出境游市场的竞争日趋激烈，国家旅游局提出了出境游组团社之间互为代理的市场运作设想。本文对出境游组团社互为代理的内涵、必要性和可行性进行了探讨，并借助中性联合品牌和电子商务网络，从互为代理的市场运作流程、质量保障体系和财务结算等方面初步构建了出境游组团社互为代理的市场运作模式，以期为在全国范围内推行互为代理提供一个初步的市场运作框架。     

论电子政务安全的法律环境

电子政务是近几年出现的一个新概念,指公共管理组织在政务活动中,全面应用现代信息技术特别是互联网技术,进行办公、管理,为社会提供各种公共服务的一种治理方式.但电子政务的发展面临着一大制约因素即安全问题.应从黑客、病毒及信息安全、网络安全的法律防范四方面建立电子政务的安全法律环境.     

The formation and early development of German audit firms

This paper examines the emergence of audit firms in Germany through an analysis of contemporary sources. Special attention is paid to the range of services offered, their legal forms and ownership structure. In Germany, the demand for external audits developed because the corporate supervisory boards had been unable to fulfil their monitoring task satisfactorily. As a consequence of the major economic crisis of 1929-1931 and the collapse of large corporations caused by the fraudulent actions of managing directors, statutory audits for stock corporations were introduced in 1931. The first German audit and trust company, the Deutsche Treuhand-Gesellschaft, was established much earlier in 1890. Like other trust companies which emerged from 1905 onwards, it was owned by large banks. After the First World War, large commercial groups on the one hand, and the state on the other hand, started to form their own audit firms. Most of the audit and trust companies used the legal form of a corporation. Originally, the main activities of the trust companies were trustee activities and audits. Subsequently, they also offered tax and business advisory services. These features (a broad range of services offered, the corporation as the dominant legal form, and clients who are also owners) help us to understand key characteristics of modern German audit firms such as their limited liability to third parties.     

对发展我国汽车金融服务市场的思考

我国现有的非银行金融机构,不具备专业办理汽车消费信贷的要求。为此,我国金融机构序列中应增加一类新的机构———汽车金融公司,专门办理汽车消费信贷业务。这对我国汽车产业的发展必定是一个极大的促进。为此,需要我们在发展汽车金融服务市场方面作深入地研究。