社区商业文化价值的开发

社区商业文化产生于社区商业细致入微的服务及相对稳定的服务对象两者之间积极互动的过程。社区商业经营活动的过程就是社区商业文化形成的过程。质优价宜的商品、全面细致的服务、社区活动的参与和促销宣传活动的结合,强化了社区网点与社区居民之间的亲和关系。充分发挥社区商业文化吸引消费、引导消费的价值,必须从战略的高度对待选址、服务配套、人员配备、参与社区建设等经营管理的问题。     

浅论比较优势理论与中国服务贸易

利用比较优势理论对我国服务贸易进行分析。探讨比较优势理论对服务贸易的适用性及影响服务贸易比较优势的因素。通过对1998—2002年我国服务贸易的出口竞争力系数的计算,考察我国在服务贸易领域的比较优势状况,最后得出我国现阶段发展服务贸易,将比较优势转变为竞争优势的措施。     

美国《社区再投资法案》理论争议与实践述评

美国《社区再投资法案》的颁布实施以及修正案的实施,鼓励了商业银行尤其是那些准备或正在进行并购的商业银行对低收入群体和少数民族居户抵押贷款的增长.该法案对于改善中低收入社区融资困难的状况起到了不可小视的作用.但CRA并不能有效解决市场失败和信贷歧视,其成本大于收益,且加重了市场扭曲.因此,CRA在理论界有所争议.我国正在推进信用社区建设,《社区再投资法案》对我国社会信用体系建设具有一定的借鉴作用.     

论品牌文化的表现形式

品牌是商标名称的标识,是一种文化。品牌文化是商品流通过程的外化,高品位的文化是创建和发展品牌不可或缺的要素。品牌文化的表现形式是塑造品牌文化的直观显示,它对品牌及其文化有着重要的影响。现阶段企业的竞争已呈现文化性,体现在品牌竞争上。重视品牌及其文化建设,塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。     

网络环境下高校图书馆信息咨询服务的思考

网络技术的成熟为高校图书馆的信息咨询工作营造了一个良好的外部环境，但网络环境下信息咨询的现状及不足，要求优化高校图书馆信息咨询服务措施和提高信息服务人员的素质。     

关于出境游组团社互为代理运作模式的探讨

随着组团社的激增，出境游市场的竞争日趋激烈，国家旅游局提出了出境游组团社之间互为代理的市场运作设想。本文对出境游组团社互为代理的内涵、必要性和可行性进行了探讨，并借助中性联合品牌和电子商务网络，从互为代理的市场运作流程、质量保障体系和财务结算等方面初步构建了出境游组团社互为代理的市场运作模式，以期为在全国范围内推行互为代理提供一个初步的市场运作框架。     

论电子政务安全的法律环境

电子政务是近几年出现的一个新概念,指公共管理组织在政务活动中,全面应用现代信息技术特别是互联网技术,进行办公、管理,为社会提供各种公共服务的一种治理方式.但电子政务的发展面临着一大制约因素即安全问题.应从黑客、病毒及信息安全、网络安全的法律防范四方面建立电子政务的安全法律环境.     

The formation and early development of German audit firms

This paper examines the emergence of audit firms in Germany through an analysis of contemporary sources. Special attention is paid to the range of services offered, their legal forms and ownership structure. In Germany, the demand for external audits developed because the corporate supervisory boards had been unable to fulfil their monitoring task satisfactorily. As a consequence of the major economic crisis of 1929-1931 and the collapse of large corporations caused by the fraudulent actions of managing directors, statutory audits for stock corporations were introduced in 1931. The first German audit and trust company, the Deutsche Treuhand-Gesellschaft, was established much earlier in 1890. Like other trust companies which emerged from 1905 onwards, it was owned by large banks. After the First World War, large commercial groups on the one hand, and the state on the other hand, started to form their own audit firms. Most of the audit and trust companies used the legal form of a corporation. Originally, the main activities of the trust companies were trustee activities and audits. Subsequently, they also offered tax and business advisory services. These features (a broad range of services offered, the corporation as the dominant legal form, and clients who are also owners) help us to understand key characteristics of modern German audit firms such as their limited liability to third parties.     

对我国审计收费制度及收费现状的理性思考

结合我国特殊的制度背景研究审计收费问题已逐渐成为审计理论研究的热门话题。本在相关课题调研的基础上，对我国审计收费现状进行了分析，并结合中西方审计收费制度的理论和实践。提出了改进我国审计收费制度的建议。     

Multiple Listing Service Subsidies and Economic Efficiency

In an earlier article in this journal, Sefton and Yavas (1995) concluded that subsidizing a monopoly multiple listing service (MLS) can be efficient when the curvature of the representative consumer's demand function leads to overshifting. This paper extends their analysis to a multiple-consumer demand model. It shows that, for the generalized demand configuration considered here, in general, there is no Pareto superior MLS subsidy supportable by nondiscriminatory MLS consumer taxes when the Pareto ranking is imposed without the Hicks–Kaldor compensation principle.