不确定性条件下风电并网成本分摊方式对风电供给函数的影响

根据风电间歇性特点,分析不同的并网成本分摊方式对风电供给函数的影响。基于并网成本是可再生能源投资的一个重要组成部分,研究风电生产商和电网运营商的成本分配责任界限,和不同的并网成本分摊方式对分配机制的影响。结果证明:若并网成本由电网运营商来承担,则会产生较低的生产者剩余并且致使电力消费者获得较少的转移成本。     

中部农区农户打工地城镇规模类型——以河南省三个样本村为例

对农户打工地城镇规模类型的研究是认识农民工流动规律的重要内容.基于入户调查数据,采用多值逻辑回归模型和有序逻辑回归模型,以河南省三个样本村为例,对中部农区农户打工地城镇规模类型进行了研究.研究发现,农户打工地主要集中于省城、深圳经济特区、乡镇和地级市,而在县城打工的人较少;农户对打工地城镇规模类型的选择与打工距离密切相关;家庭代数、村经济发展水平和关系网络是影响农户打工地城镇规模类型选择的重要因素.     

机制设计视角的O2O模式科学性分析

O2O模式的升级与转型是目前电商行业的热点问题。运用机制设计理论,分析O2O不同经营类型的科学性,验证不同O2O类型与盈利模式间的关系。理论分析发现:相对于独立型与复合型团购,平台型团购能够较好地处理传统营销中买卖双方的信用关系,具有机制设计上的优势性。实证分析显示:平台型团购的盈利模式侧重于新型的增值业务收入,独立型与复合型团购侧重于商品的进销差价等传统盈利模式,消费者投诉绝大部分集中在独立型与复合型团购。     

新农村建设与新型农民的培育

中国“三农”问题的核心是农民问题。社会主义新农村建设、推进农村改革发展、和谐社会的构建以及中国现代化的实现，都离不开农民这一主体。农民的文化素质及思想道德状况、生产技术水平、经营能力等，关系到新农村建设的成败，事关农村改革发展的大局。因此，在落实科学发展观的今天，培育和造就现代化建设的新型农民，具有十分重要的战略意义。     

岩土锚固技术的发展和展望

回顾了岩土锚固工程技术应用发展概况，叙述了锚杆的加固机理及岩土锚固技术研究进展，进而提出了为进一步提高岩土锚固工程技术水平应深入进行研究的课题。     

Ethnic Identity in Advertising: A Review and Meta-Analysis

The corpus of research on ethnic identity in advertising indicates that (1) ethnic identity influences commonly examined attitudinal and purchase-intention outcomes, and (2) attitudes toward both the actor(s)/model(s) and the ad moderate attitudes toward brands depicted in ethnically resonant ads. Individual studies often differ by measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. Seemingly, ethnic-identity effects are greater for studies that relied on single-item measures, experimental designs, and more diverse samples. Implications and future research directions are suggested.     

箱式变电所在住宅小区中设计应注意的问题

箱式变电所以其显著优点,在住宅小区建设(改造)中得到推广应用。文章以南宁市某住宅小区为例,论述箱式变电所设计中应注意的问题。     

An analysis of information overload with implications for survey design research

Abstract

A laboratory‐type experiment was conducted to examine potential information overload causes and solutions. It was found that both information quantity and information complexity are potential causes of information overload. The experiment results also suggested that information overload problems may be reduced through carefully designed information display patterns. When designing survey questionnaires, attention must be given to potential causes of information overload. Methods of presenting information that ameliorate information overload must also be considered. As demonstrated in this study, survey designs can be tested in controlled, laboratory‐type experiments. The results of these experiments can then be used to improve the design of field survey questionnaires.     

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands

This study examines the role that a website plays in the development of fan allegiance and as a promotion management tool for a sports team and brand. Research indicates that the combination of sports, media (television in particular), and sponsorships when employed in an integrated manner, can develop consumer connection to brands. This study suggests that the Internet is also an important part of an integration strategy of sports, media, and promotion. By working with a new team in the AIFA indoor football league, the researchers were able to determine what helped make fans allegiant to the team before the franchise's inaugural game. The results show that even before the team played its inaugural home contest, fans had become allegiant to the franchise brand and team by using the team internet site. These results indicate that an internet site can serve as a strong promotional tool in an integrated marketing plan of sports, media, and promotion to move fans toward brand loyalty and toward primary goals of the firm, including increased sales.     

铜陵地区历史文化资源的类型和特色

铜陵是安徽省实施＂两点一线＂开发开放战略的交叉点,城市依山襟江含湖,自然环境优美。文章将铜陵地区历史文化资源分为青铜文化、山水文化、市镇文化、宗教文化、名士文化、红色文化、特产文化、民俗文化八种类型,并总结出铜陵历史文化资源具有时间跨度长、文化类型多、文化包容性强的特点。