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41.
Travel bragging refers to showing off or boasting about travel experiences. Despite its ubiquity on social media, travel bragging has been relatively under-researched. This study examines travel bragging from a dual perspective of both braggers and audiences. Based on 30 semi-structured interviews with participants who frequently posted or bragged about travel experiences and who had been frequently exposed to others' travel bragging on social media, we provide the first systematic conceptualization of travel bragging. We highlight the perception gaps between travel braggers and the audience regarding travel bragging, while uncovering the positive and negative effects of travel bragging and associated theoretical underpinnings. 相似文献
42.
我国农产品贸易逆差影响因素的实证分析——基于进口视角 总被引：1，自引：0，他引：1
美国次贷危机波及下世界经济发展趋缓、中国农产品缺乏竞争力等因素对我国农产品贸易平衡造成影响。本文采用月度数据,从进口角度,通过协整检验、格兰杰因果关系检验分析了各因素的影响程度。结果表明,我国劳动力成本上升、国外需求下降是导致我国农产品贸易逆差上升的主要原因,出口减速、国内需求上升、人民币升值、对第一产业固定资产投资增加、出口退税政策等因素次之。解决这一问题要转变经济增长方式,增加农业基础设施投入,优化进出口结构,扩大内需,适度调整人民币币值,合理调高出口退税率。 相似文献
43.
The purpose of this empirical study is to investigate the effects of relational bonds on online customer satisfaction using gender and time horizon as moderators. The findings are three-fold. First, the financial and structural bonds have positive impacts on online shoppers’ satisfaction; however, the social bond does not. Second, the financial, social, and structural bonds have more positive impacts on female, than male, customer satisfaction. Third, the financial bond is more successful in strengthening customer satisfaction for short-term than for long-term customers; however, the structural bond is more important for long-term than for short-term customers. 相似文献
44.
Cristina Calvo-Porral J. Andrés Faíña Medín Paulino Montes-Solla 《国际粮食与农业综合企业市场学杂志》2013,25(2):132-148
ABSTRACTBased on the existing marketing concept on relational and functional benefits and on the retailing management of customer value, the present research empirically tests the influence of these customer benefits by providing a comparative analysis for different retailing formats, such as supermarkets and hypermarkets. Using questionnaire data for a sample of customers (N = 362), the authors developed structural equation modeling. This study identifies the factors influencing customer value, as well as the key to understand the relationships of customer benefits, customer value, loyalty, and purchase intention in the retailing service context. The contribution of the present research includes empirically testing a conceptual model, by developing a comparative analysis, along with providing some meaningful insights to retailing managers on how to strategically manage customer value variables to increase and enhance customer retention and purchase intent. 相似文献
45.
This research examines how married consumers form relational brand connections. Findings from two studies contribute to research on identity‐related brand consumption by showcasing how shared brand consumption and marital satisfaction influence relational brand connections and the perceived importance of the brand to the marital relationship. This research has important theoretical contributions and managerial implications. From a theoretical perspective, the authors show how consumers incorporate brands into their interpersonal relationships through shared brand consumption and that relational brand connections influence brand‐related outcomes, such as brand attitudes, purchase intentions, brand affect, and brand separation distress. From a managerial perspective, the findings highlight the importance of considering relational aspects of brand consumption when designing branding strategy and advertising appeals. 相似文献
46.
ABSTRACTThe literature no longer considers commitment to be a distinct variable. Instead, commitment represents a combination of affective, calculative, and normative dimensions for individual customers, resulting in the adoption of a person-centric view for its measurement. However, customer satisfaction as a result of confidence benefit, social benefit, and special treatment benefit may vary among customers with different commitment profiles which encourages variable-centric view. Considering both variable- and person-centric views, this study uses survey data to examine the impact of relational benefits on the satisfaction of customers with different commitment profiles. It also examines the moderation role of relationship age. With cluster analysis identifying three commitment profiles, findings from structural equation modeling confirmed that highly-committed customers expected excessive special treatment benefit; low-commitment customers preferred confidence benefit to reduce cognitive dissonance; while affective-dominance customers expected all three types of benefit proportionately. The study’s theoretical and practical contributions conclude the paper. 相似文献
47.
In recent years, this journal published several articles that used chronological age in their models to distinguish customer behavior between younger and older people. While all these articles are in line with the growing importance of age-related research, chronological age is not discriminant when behavior and motivations enter the fray. By taking two recent articles in this journal as examples, this short note calls for a cautious application of chronological age and highlights other age-related constructs for research. The note ends with practical implications and avenues for further research in age-related projects. 相似文献
48.
《Journal of Strategic Marketing》2012,20(3):219-237
A review of the literature highlights that strategy analysis of business relationships based on the industrial organization perspective does not fully account for network characteristics. The present study proposes a model to integrate the industrial organization perspective with the resource‐based view, and to account for cross‐relational impacts of strategy analysis on relationship performance in a business network context. A total of 358 business relationships from UK‐based food service sector companies were examined on four levels of relationship: focal, portfolio, industry and network relationships. The results indicate the presence of cross‐relational impacts of industry and network relationship effects on focal relationship performance. Whilst the results show the industrial organization perspective accounts for relationship performance mostly at the focal and portfolio level relationships, the resource‐based view shows a strong positive relationship of industry and network based resources with relationship performance. The results suggest that strategic action occurring between a dyadic or focal relationship and in networks of relationships have wider implications for relationship performance. 相似文献
49.
能源是人类社会赖以生存和发展的重要物质基础,旅游业与能源消费息息相关。随着区域旅游业的日益繁荣,能源消费总量呈日渐上升趋势。本文采用灰色关联方法,测算并分析了2005~2012年张家界市旅游业典型统计指标与能源消费的关联度,并且比较分析了各关联度之间的大小,结论是:区域旅游业中接待游客总人数、旅游总收入、旅游创汇收入、接待境外游客对能源消费具有一致、较高的解释程度。最后从吃、住、行、游、购、娱各方面,提出了降低张家界市旅游业能源消费的对策和建议。 相似文献
50.
Based on the theory of sustainable marketing and time cognition, this study constructed a theoretical model among product innovation, sustainable marketing, time perspectives, and customer innovativeness. Using a sample of 290 consumers in China respond to a new energy vehicle, this paper examines the influence of firm's product innovation on customer innovativeness through the paths of sustainable marketing and time perspectives. The results showed that product innovation positively affected three dimensions of sustainable marketing, which then had different effects on present and future time perspectives. Time perspectives positively affected consumer innovativeness. According to the findings, this study discussed implications for theory, practice, and future work. 相似文献