Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiatives to maximize value for participants through identity creation and expression? We strive to answer this question first by examining the different types of crowdsourcing initiatives from a value co-creation perspective. Then we evaluate how consumers construct identities through consumption and review the literature on identity theory. Finally, we link the identity type—personal, extended, or social—to the management of crowdsourcing ventures and offer suggestions for practitioners.     

对大企业外部性问题的研究

在带来巨大经济效益和高速经济增长的同时,大企业的外部性问题因其大规模生产和消费对整个社会和自然环境造成了严重的负面影响。同时对外部性问题的监测手段和技术的不断提升,以及社会大众对外部性问题的强烈关注,迫使大企业在政府监管督促的基础上,应该发挥其主观能动性,积极将其外部性问题内化。     

El desempeño económico financiero y responsabilidad social corporativa Petrobrás versus Repsol

Alterations in the institutional environment, as a result of the markets integration process and the consequent alterations in stakeholders’ conduct are one of the important vectors of changes in companies’ behavior. In that context, in addition to their yields those companies happen to worry about their attitudes in relation to social and environmental factors. Thus, the corporate social responsibility (CSR) is seen as one more strategy to maintain or increase their income and to harness the enterprise development. The main purpose of this study is the verification of the existing relation between Social Responsibility and the economic and financial performance of two companies in the business of Petroleum, Gas and Bio-combustibles. The investigation was based on a comparison of social-environmental practices developed by Petrobras S/A (Brazil) and Repsol S/A (Spain). For the purpose of verification of the relation between social-environmental performance and the economic-financial one, a linear regression analysis was carried out.     

消费者视角下江苏医药企业履行社会责任满意度研究

从消费者视角出发,通过对江苏12家公立医院的300名消费者的实地调研,对江苏医药企业消费者社会责任履行的满意度的调研结果进行因子分析,并根据分析结论提出针对性的建议,以促进江苏医药企业更好的履行社会责任。     

Unpicking antecedents of CRM adoption: a two-stage model

Most CRM work focuses on consumer applications. This paper addresses the operational adoption issues facing the organisation deploying CRM practices. There are a plethora of challenges facing organisations when adopting CRM. Previous research is limited to either examining the CRM adoption process at an individual/employees level or an organisational level. Hence, in this paper the myriad of organisational, marketing and technical antecedents that seem to impinge upon employee perceptions and organisational implementation of CRM are structured in a two-stage model. Using a stratified sample of 10 organisations across 4 sectors, 7 hypotheses are tested on data collected from 301 practitioners. A two-stage model is analysed using structural equation modelling. Findings reveal that CRM implementation relates to employee perceptions of CRM. This paper deepens our understanding of organisational practices to adopt CRM, so as an organisation properly profits from the expected benefits of CRM.     

中美产品责任惩罚性赔偿制度构成要件的比较

我国《侵权责任法》首次规定产品责任惩罚性赔偿,但存在主观要件过严、举证难、赔偿责任及数额不具体等问题。应借鉴美国相关法律,予以完善。     

正确处理我国价格改革中政府与市场关系研究

基于价格改革中政府与市场关系的理论探析,得出政府与市场之间的八大理论关系,以及正确处理政府与市场关系的八大策略和方法;并且提出今后我国价格改革中正确处理政府与市场关系的八大原则和八大对策。     

后税费时代的农村公共产品供给机制创新——基于政府、市场与村民自治组织的分工与合作

全面取消农业税后,农村的部分公共产品供给陷入了困境。农村公共产品缺乏的主要原因是供给机制的缺失,其中重要的因素是农村公共产品供给责任不清以及供给模式单一。本文从政府、市场与村民自治组织的分工与合作的角度阐述了如何清楚划分各级政府在农村公共产品供给中的职责和范围以及如何将私人部门和非营利性组织引入到农村公共产品供给中来,实现政府和市场的合作。     

论王世杰与抗战时期的中共问题——以《王世杰日记》为中心

王世杰是新政学系的重要人物，思想属自由主义范畴。抗战时期国民党内对中共问题形成两派意见，王世杰认为不能使用武力对付共产党，应寻求政治途径，国民政府必须改良政治，实行资产阶级自由主义政治制度。为此，他不断游说蒋介石和国民党党内人士，提出政治解决办法，调和国共矛盾，缓和两党关系。正是由于他的坚持和努力，国共之间进行了较长时间的谈判，国民党中央全会通过了政治解决中共问题的决议。尽管此主张并未取得具体的、实质性结果，内战未能避免，但为赢得一定的国内和局、争取抗战胜利发挥了实际作用，这是应该承认的。     

企业生命周期阶段与其社会责任战略研究

随着世界经济的高速发展,深层次的环境问题和社会问题日益凸显。企业社会责任问题已成为国内外理论和实践研究关注的焦点。本文在肯定可以从企业战略的视角下考虑企业社会责任的承担和其对社会责任体系的建立有积极作用的同时,运用生命周期理论,分析企业在不同发展时期的发展战略和相应的企业的社会责任的承担,希望促进企业的综合竞争力的提高和推动社会责任体系的完善。