关于促进中小企业发展的税收政策思考

中小企业在我国的经济生活中扮演着越来越重要的角色，已成为我国经济发展的重要力量。本文通过介绍发达国家中小企业税收征收政策，分析了我国现行中小企业税收政策的缺陷，并指出了改革和完善的方向。     

存在风险条件下的资本市场投资预期收益模型研究

风险是指预期收益的不确定性,是指在将来一段时间内遭受损失的可能性.进行资本市场投资,必然存在风险.资本市场投资风险就是投资预期结果(预期收益损失)的不确定性,有投资风险,就会有投资者对其进行的预期.本文建立了存在风险条件下的资本市场投资预期收益模型,并由此得出了不同投资者的预期收益--风险偏好的不同投资选择.     

对国有企业党组织参与企业重大决策的认识和思考

随着以现代企业制度建设为主要途径的国企改革不断深入,国有企业党建工作的任务、环境、工作对象、党组织和党员自身都发生了深刻变化。本文就党组织参与国有企业重大决策问题展开论述,以进一步强调党组织在企业中的政治核心作用,为提升国企党建科学化水平奠定理论基础。     

The power of design: How does design affect consumers’ online hotel booking?

Emphasizing experiential appeals to consumers through design is most notable in the emerging lifestyle hotel segment of the lodging industry. This study identifies which lodging design mechanisms evoke consumer responses and provides a novel understanding of the relationships among consumer perception of hotel product/service design and booking intention by incorporating consumer emotional arousal and quality expectations in a theoretical model. The findings of this study suggest that aesthetics and symbolism in hotel design shape booking intention through emotional arousal and quality expectation. The functional dimension of design affects booking intention only through quality expectation. The findings will be particularly meaningful to the lodging industry because online booking requires both emotional and cognitive responses on the part of consumers.     

A composite measure of performance–expectation and performance-only measures

Performance–expectation measures and performance-only measures of service quality have been widely used in the literature. However, either of the two measures is not sufficient to explain customers’ evaluation of service quality and satisfaction. Their assumptions are too restrictive to explain the evaluation processes. From an analytic perspective, this paper derives a composite measure integrating both measures for service quality. The previous measures are nested in the composite measure. Due to this feature, the composite measure is more flexible than the previous measures. It can account for conflicting theories and empirical findings supporting each of the two measures. Furthermore, the composite measure allows us to interpret the link between service quality and customer satisfaction more intuitively.     

营业厅的客户服务期望管理

本文旨在通过对营业厅这一服务界面中客户服务期望的探讨,提出营业厅客户服务期望管理的思路和实施手段,为服务型企业获得更高的客户服务质量评价提供镜鉴。     

Creating Shopper Value: Co-Creation Roles,In-Store Self-Service Technology Use,and Value Differentiation

This study examines how retailers can use self-service technologies (SST) to increase shopper satisfaction. Using a survey of 188 consumers of a new self-service kiosk launch within a convenience-store (c-store) setting, we examine how such retailers might influence shopper's perceptions of value by better involving customers in the service delivery experience. Our proposed model links classic service operations and marketing design insights to the service-dominant logic perspective of service value co-creation. We find that shoppers perceive enhanced value creation from the new SST when they feel comfortable in their roles and the surrounding service design supports those roles.     

The relationship between high performance work systems and employee proactive behaviour: role breadth self‐efficacy and flexible role orientation as mediating mechanisms

Drawing on the contextual perspective, this study provides novel empirical evidence on how the organisational context (specifically, the firm's human resource strategy) has an effect on employee proactivity. We use matched data from managers and employees in 102 Spanish professional service firms to examine how high performance work systems contribute to enhance employee proactive behaviours through two motivational variables: role breadth self‐efficacy and flexible role orientation. Results of a multilevel study demonstrate that role breadth self‐efficacy mediates between HPWS and employee proactivity, but flexible role orientation does not mediate this relationship.     

西方中央银行沟通视角下的预期管理研究：渠道、手段及效果

近年来,中央银行沟通成为一种新型的货币政策工具。基于中央银行沟通视角,分析西方国家在预期管理中的渠道、手段及效果,结论表明中央银行沟通有助于预期管理。借鉴西方国家沟通经验,提出中央银行的有效沟通,需要中央银行独立性及问责制作保障;重视沟通的规律性,强调沟通信息的清晰和准确;注重对宏观经济运行认识水平,提高公众的经济学素养。     

Evaluating Board Roles Performance in Adopting Corporate Social Responsibility （CSR） Practices

The purpose of this paper is to evaluate the board roles that make a board effective in the performance of adopting corporate social responsibility （CSR） practices. This paper examines directors＇ perceptions of the three main roles： monitoring, service, and strategic, which provide tools for critically understanding how the board adds the value in moving the organization towards more CSR practices. The stakeholder theory is used to distinguish the influence of the three main roles on the adoption of CSR practices. Primary data were collected for this research by conducting structured questionnaires with a sample of 461 directors from Saudi listed companies for study purpose. The results show that an appropriate mix of directors＇ roles and the development of sound board monitoring and service roles are the most crucial determinants of CSR adoption in Saudi listed companies. As the extant corporate governance and CSR literatures do not provide a clear perspective with contradictory outcomes about board roles in influencing CSR practices, the originality of this research is its contribution by evaluating the directors＇ perceptions of developing a direct relationship between the board roles and the adoption of CSR practices. Furthermore, the use of the stakeholder theory provides additional insights into identifying the most influential board role factors enhancing stakeholders＇ expectations of CSR practices.