浅论我国农村环境的法律体系建设

本文分析了我国农村环境法律体系在立法、执法等方面存在的问题,据此提出了健全和完善农村环保法制的一些设想。     

小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

农村劳动力转移模型:基于中国制度背景的构造

本文在对经典的农村劳动力流动模型进行理论梳理的基础上,引入中国的制度变量,试图构建适合中国制度背景的农村劳动力转移模型,同时,运用经验事实对其作进一步的实证检验,并分析了模型的政策含义。     

绿色普惠金融与乡村振兴耦合能否助推经济发展？

基于2011—2020年中国30个省（自治区、直辖市）的相关面板数据,利用耦合协调度和空间回归模型,分析绿色普惠金融与乡村振兴耦合协调发展水平并进一步探讨其对经济的助推作用。结果表明：绿色普惠金融与乡村振兴之间存在耦合协调机制;无论在经济空间还是地理空间中,某一地区的耦合协调度均可以促进本地及周边地区经济增长;在东、中、西部区域中,耦合协调度的经济效应具备空间外溢性和地区异质性。基于此,提出在全国范围内整体提升耦合协调度、在不同区域内立足区域实际进行精准施策的建议。     

新形势下开拓和发展农村市场的思考

当前,内需不足尤其是农村市场启而未动已成为我国经济持续快速增长的主要制约因素.文章在分析了我国市场机制形成过程中农村市场的现状、问题的基础上,提出了开拓和发展农村市场、促进农村经济社会发展的对策建议.     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

论现浇墙体在新农村建设中的应用

简要地介绍了现浇钢丝网砼墙体的特点及其应用情况,客观地分析了其在新农村建设中推广应用的意义,并提出了推广应用的方法和措施.借此宣传现浇钢丝网砼墙体,以期引起相关决策部门的重视.     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

区分不同收入层次,启动农村消费

目前,消费不足是制约内需扩大和经济高效增长的关键因素。而在消费中,与城镇消费相比,农村消费严重滞后,因此刺激消费的重点在于启动农村消费。制约农村消费需求增长的因素有很多,然而针对不同收入层次的农民,影响其消费的各主要因素存在明显差异。因此,应区分不同收入层次,施以不同对策措施,启动农村消费。     

完善山东农村信用社改革的思考

山东农村信用社存在产权不清、不良资产过重、管理体制不完善等问题,已严重制约了其正常发展与生存。要以改革管理体制和产权制度为重点,使农村信用社发展进入良性循环轨道。