历史街区型购物场所顾客满意度研究——广州状元坊案例

尽管顾客满意度研究在相关领域已是一个研究颇久的话题,但在历史街区相关研究中鲜有涉及.本研究结合历史街区型商业街(广州状元坊)的特点,对ACSI(美国顾客满意度指数)模型加以引中和改进,构建新的适合商业街的顾客满意度评价体系,并通过问卷数据收集,采用李克特量表法,定量化地对状元坊的顾客满意度进行了实证研究.研究结论显示,顾客对状元坊的总体满意度一般;环境质量感知普遍较差,商品价格和商品种类满意度较高;学生是状元坊的主要消费群体;而区位优势、特有消费群体与准确的市场定位对状元坊顾客重游率具有决定作用.研究对拓展国内目前还比较薄弱的历史街区型商业街满意度研究有积极意义,研究结论可为商业街可持续发展提供指导作用.     

基于员工满意度的物流企业人力资源管理研究

在人力资源理论研究的基础上,分析了影响物流员工工作满意度的主要因素,并结合实际案例,探讨了当前物流企业员工工作满意度的现状,在此基础上寻求提高员工满意度的人力资源管理途径。     

Market Incentives for Safe Foods: An Examination of Shareholder Losses from Meat and Poultry Recalls

Meat and poultry recalls, while voluntary, are carried out under governmental oversight. If firms have financial incentives to avoid being implicated in a recall situation, governmental involvement in recalls may cause firms to internalize social costs when making investment decisions concerning food safety controls. To examine these incentives, we analyze federally supervised meat and poultry recalls from 1982 to 1998 within an event study. Results show significant shareholder losses when publicly traded food companies are implicated in a recall involving serious food safety hazards. We find no evidence that the stock market reacts negatively when recalls involve less severe hazards.     

Chinese Residents' Demand for Outbound Travel: Evidence from the Chinese Family Panel Studies

This paper investigates potential factors influencing Chinese residents' demand for outbound travel. Based on survey data from the Chinese Family Panel Studies project conducted in 2008, we utilize several discrete choice models to analyze (1) factors explaining Chinese residents' participation in outbound travel in the last five years and (2) factors explaining various types of outbound travel. We highlight the importance of age, hukou type, personal income, education level, domestic tourism participation, foreign language proficiency, life satisfaction, and Internet use to explain Chinese residents' outbound travel. We also observe regional differences and urban–rural differences by estimating the model using different sub-samples. Finally, implications are presented concerning marketing efforts in targeting potential Chinese outbound tourists.     

The impacts of student and life satisfaction on tourism students’ perceived sense of belonging

This study explores how tourism students’ satisfaction with their lives and academics affect their sense of belonging within their school communities. The primary supporting research was conducted using a questionnaire, which 285 students in Akdeniz University’s Faculty of Tourism answered. The mean scores of the two scales (life satisfaction and sense of belonging) and the dimensions of student satisfaction were used to conduct multiple regression analysis. The results suggest that two aspects of student life (teaching staff and school management vs. student support and counseling) and life satisfaction had a direct correlation with students’ sense of belonging.     

物流设施选址问题中时间满意度函数的定义及应用

建立了顾客对等待时间的满意度与物流设施和需求点间的距离之间的函数关系,描述了时间满意度函数的拟合方法并给出了函数的拟合原则,最后以集覆盖问题为例说明了时间满意度函数的应用。     

企业应建立顾客抱怨管理体系

顾客抱怨反映了顾客对企业产品和服务的不满,揭示了企业经营管理的缺陷。为提高顾客满意度,企业应建立顾客抱怨管理体系,以正确处理顾客抱怨和利用顾客抱怨信息,推动企业持续改进。     

顾客满意的模糊评价

企业必须识别顾客、理解顾客,以顾客需求为导向进而赢得顾客满意。在识别顾客、理解顾客的基础上,提出了顾客满意度的模糊评价模型,以便对顾客满意进行评价。     

"顾客满意"的误区

企业经营者要真正理解“顾客满意”的内涵和外延，从而走出对“顾客满意”认识上和实践中的误区。     

基于乡村旅游者调查的乡村旅游体验研究——以长沙市周边乡村旅游为例

通过长沙市城郊乡村旅游旅游者的第一手旅游市场调查资料,在对长沙城郊乡村旅游者的旅游动机、旅游体验性评价调查基础上,通过所占百分比分析方法,分析长沙城郊乡村旅游者客源结构、主要旅游动机、体验性评价和旅游认知:根据乡村旅游者主要动机和旅游后体验性评价的对比,提出长沙城郊乡村旅游产品调整对策。