Demographic determinants of incident experience and risk perception: do high-risk groups accurately perceive themselves as high-risk?

This paper analyzes demographic determinants of incident experience and risk perception, as well as the relationship between the two, for eight different risk domains. Analyses were conducted by merging the results of a Swedish population-based survey, which includes approximately 15,000 individuals, with demographic and socio-economic register data. Being male was associated with higher incident experience yet a lower risk perception for nearly all risk domains. Lower socioeconomic status was associated with higher incident experience for falls, and being a victim of violence but lower incident experience for road traffic accidents. Lower socioeconomic status was also associated with higher risk perception for falls. On aggregate, ranking the different domains, respondents’ risk perception was in almost perfect correspondence to the ranking of actual incident experience, with the exception that the risk of being a victim of violence is ranked higher than indicated by actual incident experience. On a demographic group level, men and highly educated respondents perceive their risks to be lower than what is expected considering their actual incident experience.     

年功导向人力资源实践对组织越轨行为的影响:组织政治知觉的中介作用

在企业中,年功通常包含工龄(员工在组织中持续服务的时间长度)和年龄两个要素。强调年功的人力资源实践能否有效缓解员工的组织政治知觉,从而使员工安分守己,不会做出有损组织的行为,是一个值得探讨的问题。本文采用问卷调查法,以48家企业和918名员工的配对数据为样本,对这一问题展开了探讨。研究发现,年功导向人力资源实践能够有效降低员工组织越轨行为;同时,年功导向人力资源实践会促使员工形成较为保守和被动的策略倾向,产生保持沉默静待好处的组织政治知觉;并且,年功导向人力资源实践有助于缓解员工对其他个体自利行为的感知,以及在薪酬和晋升方面自己利益受到侵害的感知,从而降低一般政治行为的政治知觉以及薪酬和晋升政策的政治知觉;最后,年功导向人力资源实践能够通过使员工产生保持沉默静待好处的组织政治知觉,从而减少员工的组织越轨行为。研究结论为本土化人力资源实践的合理化解释提供了理论依据,扩展了对本土化人力资源实践影响效应的认识;同时也证明了组织政治知觉的跨文化差异性。     

Cultural attributes and risk perception: the moderating role of different types of research and development

Drawing on the grid–group culture theory, this study examines hypotheses to explain how the cultural attributes of an organization influence professionals’ perceptions of risk in the context of research and development (R&D) activities. Specifically, we explore whether two dimensions of cultural attributes – the grid dimension and the group dimension – affect organizational commitment and risk perception. We also investigate whether the impact of the cultural attributes on risk perception is mediated by organizational commitment and whether different types of R&D activities – applied research and developmental research – serve as a moderating variable on the relationships among cultural attributes, organizational commitment, and risk perception. The partial least squares method was used to analyze data collected from full-time senior researchers with over five years of experience at a large technology institute. Our findings indicate that cultural attributes influence the risk perception of R&D professionals through the mediating function of organizational commitment. Further, we found that different types of R&D activities have moderating effects on the relationship between organizational commitment and risk perception.     

Public perceptions of food-related risks: a cross-national investigation of individual and contextual influences

Public concerns about food risks have grown in recent decades in response to many food-related scandals. Despite some evidence that risk concerns vary across societies and risk domains, these variations remain understudied. To address this gap, this paper conducts a multi-level analysis of public concerns about biological and chemical/technical food risks in 26 European countries. Findings confirm previous work on individual predictors of risk concern and suggest that several contextual factors contribute to cross-national variations: aggregate perceptions of risks as unnatural, retail concentration in the food sector, and media coverage. The effect of institutional trust on risk concerns varies substantially across nations. Findings also reveal important differences in public concerns about biological versus chemical/technical food risks, supporting the view that food risk perception is multi-dimensional and complex.     

The stability of risk and benefit perceptions: a longitudinal study assessing the perception of biotechnology

The study of public perceptions is considered to be important for making sound policy decisions, since the public decides which products will enter and sustain in the market. Stability of public perceptions is important for policy-makers; only if public attitudes and perceptions remain constant, policy-makers will be able to take them into account. The aim of the present study was to examine the stability of participants’ risk and benefit perceptions of gene technology over a period of two years. In spring, 2008 and in spring, 2010, the same sample of participants filled out an identical questionnaire. Results of structural equation modelling show that risk and benefit perceptions of gene technology applications are moderately stable (r = .5–.7). Furthermore, results show that people distinguish between medical, plant and food applications and applications involving animals when evaluating the risk of gene technology. When evaluating the benefits, participants also take consumer-related benefits into account, such as enhancement of functional properties. Results of the present study suggest that risk research should regularly examine people’s risk perceptions in order to gain a clearer picture of the dynamics of people’s perception and preferences not only of novel technologies, but also of entrenched technologies.     

中国世界遗产类旅游产品的感知度研究

中国世界遗产地开发旅游已经成为一种热潮。事实也说明遗产地确实具有开发旅游的先天优势。但是,通过在北京、广州、珠海三地的问卷调查发现,国内各世界遗产地在国内游客的感知中并未处于相同的地位,而存在较大的差异。成为世界遗产地并不就意味着绝对的旅游吸引力。世界遗产地名誉的获得是影响游客感知、促进旅游发展的一个重要因素,而非唯一因素。决定旅游地发展的往往是多方面因素共同作用的结果。因此,世界遗产地开发旅游不能仅仅依靠遗产地名誉的获得,而要结合实际、合理规划、恰当宣传．进而促进其旅游的全面发展。     

定价方式影响消费者购买临期食品意愿研究

临期食品是在保质期范围内,临近保质期限定日期的食品。消费者对于临期食品的过度丢弃是造成食物浪费的重要原因之一,合理促进临期食品消费能够在很大程度上缓解食物浪费问题。价格作为消费者购买临期食品过程中主要关注的外部线索之一,对消费者购买临期食品起决定性作用。本研究基于语义启动理论,探讨了不同的定价方式对消费者临期食品购买意愿的影响及其作用机制。研究结果表明,与精确数价格相比,整数价格更能增加消费者的临期食品购买意愿。其中,对食品口味的稳定性感知在定价方式对临期食品购买意愿的影响中发挥中介作用;同时,消费者知识在其中起到调节作用。本文的研究结论有助于扩展整数-精确数价格和临期食品相关领域的理论框架,同时为商家经营和销售临期食品提供实践指导。     

The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

While artificial intelligence products are widely used in the market, their anthropomorphic appearance design is becoming a frontier issue in product strategy and consumer behavior research. The aim of this study was to investigate the influence of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. It was conducted in China, a new but rapidly-growing country in the field of Internet, AI technology and AI product consumption. This study conducted four situational experiments with a 2 (anthropomorphic design: anthropomorphic vs. non-anthropomorphic) × 2 (product type: hedonic vs. utilitarian) between subjects’ experimental design. Data was collected from 1172 Chinese “Digital Natives” by using a structured questionnaire. The findings revealed that for hedonic AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived entertainment, and intelligence level significantly moderates the mediating effect of perceived entertainment; while for practical AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived usefulness, and intelligence level does not significantly moderate the mediating effect of perceived usefulness. There is no significant moderating effect of intelligence level on perceived usefulness. The study contributes to development and validation of a more comprehensive understanding and theoretical foundation of anthropomorphism, and furthermore explores the impact of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. This study also provides insights for companies to apply anthropomorphic strategies.     

Asymmetric risk perception and firm financing in the institutional envelope

This study investigates how asymmetric risk preferences and national institutions co-determine how firms are financed across countries. We include prospect theory into the discussion of uncertainty avoidance and the institutional envelope in IB, and argue that country-specific bias in the evaluation of downside risks and upside potentials explain variation in how otherwise similar firms raise funds. Exploiting a unique dataset on risk preferences, we show that risk perception in general, and asymmetric risk preferences as predicted by prospect theory in particular, affect corporate capital structure. We also show that the national institutional envelope constrains these effects and discuss implications for international business research beyond capital structure. We test our predictions on a panel of 10,355 firm-year observations.     

基于企业家层面的新创企业国际化驱动力研究

传统国际化理论对企业国际化的动因与行为的分析只停留在企业与环境层面上探讨企业,没有深入到人的因素,忽略了企业家在企业国际化过程中的作用。而企业家作为决策者,支配着企业的商务活动,对包括国际化在内的企业战略制定与实施产生重要影响。本文结合新创企业国际化的新发展,把企业家层面的分析引入到国际化的分析框架之中,从企业家特质、企业家认知和企业家网络三个方面探讨了新创企业国际化中的企业家驱动力。