Typologies of Banner Advertisements’ Attributes: A Content Analysis

The web has received significant amount of attention from advertising and consumer researchers investigating the impact of banner advertisement on consumers’ psychological and behavioral responses. However, no typology of banner advertisement has been identified yet, and the selection of banner advertisements as advertising stimuli has been carried out on the premise of personal judgment rather than scientific methodology. The identification of typology is important because different banner advertisement, such as static and pop-up, elicit different consumers’ responses. In addition the identification of a typology constitutes an advance to mid-range theory in a research domain. Hence, the purpose of this research is to identify the typologies of banner advertisements’ attributes such as type, number, shape, location, and size using content analysis. Specifically, nine banner advertisement types are identified as well as the typology of number, shape, location, and size of banner advertisements. Contributions of the research are discussed.     

Analyzing Daqing＇s Urban Spatial Form Evolution： Basing on the Technology of RS and GIS

以我国目前最大石油城市——大庆市为研究对象,选取1984、1995、2007年3个城市建设关键时间节点,以Landsat MSS、TM卫星影像为主要数据源,利用GIS技术提取城市建设用地规模、形态、增长幅度、区位坐标等信息,计算城市空间扩张速度、强度、城市空间形态紧凑度、分维指数、城市增长理性程度等空间特征量,分析大庆市1984年以来城市空间扩张现象和特征,并结合经济社会统计相关数据及区域分析方法,探究其因果关系。研究认为,大庆市城市空间扩张与形态演化具有石油城市发展的典型性和一般规律,表现出建设用地总量大、扩张速度快、强度高、增量分布不均衡、空间形态不规则、紧凑度低、城市中心地迁移方向与用地扩张基本一致等特征。这些现象和特征的主要形成原因包括石油开发战略指向、自然环境约束、交通设施引导、城市规划调控、中心地功能变迁等五个方面。     

立体造型在礼服设计中的应用

立体造型是礼服设计中常用的方法,可以使礼服更具有个性化、突出创意性、展现出独特别致。本文主要从立体造型的部位及手法上来阐释立体造型在女式礼服设计中的应用。     

Development Zones Flourish in Beijing

Based on the Beijing Municipal Govern- ment's plans for developing the city and neighboring suburbs,and after more than 10 years in development,the Beijing De- velopment Zones have taken shape,each with their own characteristics.Beijing now has three state- level development zones:Zhongguancun Science Park,the Beijing Economic and Technological De-     

The tails of justice: A critical examination of the dimensionality of organizational justice constructs

Justice experiences are proposed to demonstrate a normal distribution with very fair and very unfair experiences being relatively rare and the majority of experiences in the middle of the distribution. Further, it is the extreme experiences of unfairness and fairness that are most important in shaping behavioral reactions to fairness. The reliance on traditional Likert-type measures to assess organizational justice constructs and use of linear correlation-based statistics has limited the opportunity to observe these effects. Two proposals for developing new measures that could enhance our understanding of the tails of justice distributions include: (a) develop a zone of tolerance model to assess violations and “more than fair” tails of the fairness distribution and (b) examine baseline levels of fairness and the influence of these baselines on reactions to specific justice events.     

腹部带血管蒂皮瓣转移修复手外伤皮肤缺损的临床疗效

目的探讨腹部带血管蒂皮瓣转移修复手外伤皮肤缺损的临床疗效。方法选取我院2012年2月至2014年2月收治的80例手外伤皮肤缺损患者的临床资料进行回顾性分析,将其分为两组。观察组患者使用腹部带血管蒂皮瓣进行修复,对照组患者使用手指掌侧推进皮瓣进行修复,观察两组患者治疗效果。结果观察组40例患者皮瓣全部成活,对照组患者皮瓣成活37例,观察组优于对照组(P<0.05);外形恢复满意度方面,观察组患者满意度为97.5%(39/40),对照组患者满意度为70.0%(28/40),其中对照组患者有2例出现轻度臃肿,差异有统计学意义(P<0.05)。结论腹部带血管蒂皮瓣转移修复手外伤皮肤缺损的疗效明显,患者满意度高,外形恢复完整,具有较高安全性。     

论全媒体时代我国政府形象的塑造

信息技术的不断突破,传统媒介与新兴媒介的日益融合,使得我们正在迈向一个集“数字化”和“信息化”于一体的全媒体时代。全媒体的发展弥补了传统媒体的不足,有助于政府形象的即时塑造和修复,它作为一把“双刃剑”,也为政府形象的塑造带来了严峻的挑战。     

基于信息熵的不完备模糊信息系统属性约简

现实世界中广泛存在的信息不完备和模糊现象,限制了粗糙集理论在实际问题中的典型应用,目前在不完备模糊领域中基于分辨矩阵的算法时间复杂度较高,无法满足大规模数据的快速属性约简。针对这个原因,将完备信息系统中基于信息熵的快速属性约简算法推广到不完备模糊信息系统,通过相容关系及基于相容关系的近似集,给出计算条件信息熵的方法;在此基础上,设计出基于信息熵的不完备模糊信息系统的属性约筒算法。理论分析和实例结果表明了该算法的可行性和较好的时间优越性。     

Classical Swine Fever Changes the Way Farmers Value Pigs in South Africa

Although there is growing demand for animal products in Africa, production is stagnating. Appropriate management of livestock diversity could help reinvigorate production, contribute to food security and improve farmers’ livelihoods, particularly in subsistence‐oriented systems. We assess differences in farmers’ preferences and economic values for pig traits across different production systems and across areas that have been affected and unaffected by classical swine fever (CSF). Not surprisingly, market‐oriented farmers derived higher values from the productive traits such as heavy slaughter weight and large litter size found in exotic pig genotypes. Subsistence‐oriented farmers, particularly in swine fever affected areas, placed high value on tolerance to disease. We found that CSF changed farmers’ preferences for adaptive traits, and less so for productive traits. Therefore, indigenous breeds become more valuable for subsistence farmers and crossbreeds for market‐oriented farmers if CSF is a risk. Our results can have implications for breeding and conservation strategies and for compensation strategies after culling, and will become increasingly relevant if, as predicted, heat waves and disease outbreaks become more frequent in pig production systems in South Africa with climate change.     

领导者有效领导力的自我塑造与提升研究

领导活动的成功取决于领导者有效的领导力的发挥。领导者领导力的有效发挥得益于领导者自身素质的提高,即领导者的自我塑造。领导者领导力的塑造与提升主要包括三个层次,分别为:观念层、气质层和能力层。领导者自我三个层次的有效塑造与提升最终形成个体领导者价值观领导、魅力型领导和能力型领导的有机融合。