对企业集群整合营销的几点思考

由企业集群构成的区位空间不仅仅是一个区域概念,也是一个巨大的“产品”。像产品和人一样,地理位置或某一空间区域也可以视为产品。在新技术和全球经济一体化的推动下,人类在空间的不断流动、交通和信息的发达以及经济的全球化,促使区位市场营销趋势的增长。我国企业集群劳动密集型的特点,决定了在高新技术方面取得重大突破的难度。从整合营销的角度来提升企业集群的能力,却是发展企业集群的一条具有现实而长远意义的捷径。     

论社会中介组织的内部营销

社会中介组织在我国经济发展中发挥着日益重要的作用 ,然而却存在着服务质量低下等问题。服务利润链理论认为 ,组织的内部服务质量决定其外部服务质量。为了提高客户服务质量 ,增强市场竞争力 ,社会中介组织必须开展内部营销 ,其关键是加强员工管理 ,注重文化建设 ,改革流程与制度     

建立完善的失地农民社会保障制度的构想

失地农民是城市化进程中产生的一个特殊群体,亟待为其建立相应的社会保障制度.失地农民失去其生存的物质基础,生存权受到威胁,国家有责任也有义务为失地农民建立社会保障制度.本文简要论述了建立失地农民社会保障制度的原则,建议为失地农民建立完善的与城市社会保障体系相衔接的社会保障制度,将失地农民纳入最低生活保障体系,并为其建立相应的就业机制.     

我国建立行政公诉制度探析

从现实需要入手分析了行政诉讼法在实施中存在的问题,由此引出行政公诉的概念,进而根据我国社会经济生活发展的需要和宪法、法律的基本原则和具体规定提出建立以人民检察院为起诉主体,以维护国家及社会公共利益为目的,适合我国国情的行政公诉制度,并据此对行政公诉制度的建立提出初步的设想。     

从收容遣送制度到社会救助制度的优化分析

本文对收容遣送制度、流浪救助制度建立的价值目标及手段进行比较分析，指出流浪救助制度在立法目的、救助手段、权利倾向、政府责任承担上的优化，进一步指出现行流浪救助制度的新问题，并指出流浪救助制度发展的方向。期待流浪救助制度能不断优化。从而使流浪救助制度价值目标实现逐步走向完善。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

对吉林省高校体育教师人力资源开发的思考

针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。     

马克思人的本质观探析

马克思在其思想发展的不同阶段,对人的本质有着不同的论述。以往有的论者,常常局限于马克思的某 一经典论述来探讨人的本质,未着眼于马克思完整意义上的人的本质观。马克思认识人的本质的方法论原则:实 践——社会——现实的人。     

重庆城市步道人性化生活空间的重塑--重庆市渝中区水厂至长江滨江公园步道环境设计

城市中心舒适的步行方式会改善交通、复兴经济和提高环境质量,为使用者创造具有魅力的中心区形象,回归传统交往空间所传达出的人情味和亲切感.通过对重庆市渝中区水厂至长江滨江公园步道进行实地调研,对如何重塑山地城市步道人性化生活空间进行了研究和思考,主张在山地城市步道环境改造上要注重历史的延续、文化的保护和空间的再造等.     

中国农村环境关系失衡的博弈分析

环境关系是环境主体间的利益关系,环境侵权的发生是环境关系失衡的主要表现,中国农村环境污染态势加剧主要根源于中国农村环境关系失衡.环境污染的过程就是环境主体间的博弈过程,中国农村环境主体间的博弈具有很多特点,分析中国农村环境侵权发生的微观机理,可以比较准确地把握中国农村环境关系失衡的本质.要改善中国农村环境污染状况,就必须改善中国农村居民在博弈过程中的微弱地位,形成良性的环境关系制衡机制,从而使中国农村环境关系从失衡走向和谐.