后金融危机时代下的新贸易保护主义及中国外贸的策略选择——以中、美轮胎特保案为例

当前全球经济正处于企稳复苏的关键时期,抵制各种形式的贸易保护主义比任何时候都显得更为迫切。后金融危机下愈演愈烈的新贸易保护主义必须引起我们的高度重视,我们必须积极主动进行妥善有效的应对。本文以中、美轮胎特保案为例,据此提出在新贸易保护主义不断升温下中国外贸的策略选择。     

城乡消费差距扩大的基础设施环境影响与对策

城乡消费环境差异是近年我国城乡消费差距逐渐拉大的重要原因之一。文章仅对影响城乡居民消费的交通、电力、供水、广电、电话等基础设施环境因素差异状况进行分析,就如何完善农村基础设施建设,缩小城乡居民消费差距的措施予以探讨。     

Twenty years of Hong Kong and Macao under Chinese rule: being absorbed under ‘one country,two systems’

This paper examines the implementation of ‘one country, two systems’ (1C2S) in the two former Western colonies, Hong Kong and Macao, as a policy innovation in managing inter-governmental relations of a large, diverse country like China. 1C2S embodies internal tensions because the Hong Kong and Chinese governments have multiple and often incompatible goals. After 20 years, these two special administrative regions (SARs) of China are gradually being absorbed.     

公路施工中特殊路基处理方法

特殊路基指的是修建在对工程建设不利的地质现象以及特殊的地质情况之下而使用的道路路基。本文对几种公路施工中经常用到的特殊路基类型进行了简单的阐述,并且介绍了一些相关的处理方法,以促进我国公路施工事业的可持续发展。     

市政道路路面病害成因分析及应对策略探讨

市政道路由于设计结构、设计荷载、养护管理和施工质量等一系列因素,路面出现严重的大面积病害。本文笔者将从设计角度谈谈市政道路路面病害的成因及简述其应对措施。     

We share; we connect: how shared brand consumption influences relational brand connections

This research examines how married consumers form relational brand connections. Findings from two studies contribute to research on identity‐related brand consumption by showcasing how shared brand consumption and marital satisfaction influence relational brand connections and the perceived importance of the brand to the marital relationship. This research has important theoretical contributions and managerial implications. From a theoretical perspective, the authors show how consumers incorporate brands into their interpersonal relationships through shared brand consumption and that relational brand connections influence brand‐related outcomes, such as brand attitudes, purchase intentions, brand affect, and brand separation distress. From a managerial perspective, the findings highlight the importance of considering relational aspects of brand consumption when designing branding strategy and advertising appeals.     

煤炭企业通信专网安全管理现状及对策

分析了通信专网企业在安全管理方面存在的主要问题,结合企业自身安全管理的重要举措及所取得的成效,探讨了服务于煤炭企业的通信专网企业安全管理的发展之路。     

异型阀门质检技术难点分析与建议

通过对长庆油田技术监测中心所检验的异型阀门种类进行统计,结合现有检验装置与工装,对造成异型阀门难以检验的技术难点进行分析,并追溯原因,最后从设计和采购环节提出建议。     

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self-expansion

Although brands offer different kinds of rewards through their loyalty programs, little is known about how they can impact consumer–brand relationships and brand attitude. How do loyalty program rewards influence the consumer–brand relationship? And which kinds of rewards establish or maintain closer relationships between consumers and brands than others? To answer these questions, the present research makes use of self-expansion theory (Aron & Aron, 1986) and two experiments that manipulate the extraordinary character of rewards offered to consumers. Our findings show that special rewards produce higher self-expansion than mundane rewards. Moreover, the positive effect of the rewards’ extraordinary character on brand evaluation, recommendation, and identification is sequentially and fully mediated by self-brand inclusion and self-expansion. Finally, we show that consumer satisfaction moderates the impact of special and mundane rewards on self-brand inclusion.     

陶瓷砖产品质量分析与对策探讨

针对当前市场上销售的陶瓷砖存在的主要质量问题,对江苏地区陶瓷砖进行了针对性的抽样检测,并对检测结果进行了分析,提出了解决问题的方法和建议,期望能给普通消费者对于陶瓷砖的购买与选用起到一定的帮助作用。