论高校体育教学中女生体育兴趣的培养

在体育教学活动中，应充分发挥教师的主导作用，根据女生心理生理特点了解女大学生的体育需求，培养女生的体育兴趣。激发学生兴趣不仅是完成教学任务的需要，也是为终身体育打好基础。     

Major league baseball’s Moneyball at age 15: a re-appraisal

In the 15 years since publication of the book Moneyball: The Art of Winning an Unfair Game in 2003, major-league baseball (MLB) has seen the embrace of analytics by both fans and teams. Using 45 seasons of MLB data, since the introduction of the designated-hitter in the American League in 1973, the present study validates the central premise in Moneyball regarding the importance of certain performance metrics, such as on-base percentage (OBP). The terms in our empirical model are constructed such that our results permit a straightforward comparison of the relative contribution of each factor towards MLB teams’ success in winning games. We also provide evidence indicating that MLB teams have moved to align their payrolls with Moneyball analytics in the years following the book’s publication.     

Greenways: a sustainable leisure experience concept for both communities and tourists

This paper reviews the development of greenways/car-free trails as an alternative environmentally friendly communication system and assesses their strengths and weaknesses. It gives the results of a questionnaire survey of 1261 users along a 106-km greenway in Spain linking the Pyrenees with the Mediterranean Sea. Unlike previous studies, sampling was random and unequal probabilities of selection were properly accounted for. The results show a complex range of user profiles, tourist and non-tourist, their perceptions of the trail and some of the direct and indirect impacts of the greenway on the communities through which it passes. Management recommendations flowing from the survey are presented with the aim of increasing the use of accommodation services and businesses in the towns and villages near the greenway and helping create a more sustainable tourism system. The paper illustrates the potential importance of greenways in a future low-carbon tourism strategy adapting to climate change.     

减脂、减糖与科学瘦身

科学瘦身不等于不吃,是合理的减掉脂肪和糖类的摄入,同时视个人身体状况循序渐进的增加体育运动,重视运动生热效应,燃烧脂肪,增加能量消耗,还要按照人体生物钟的运行规律优化睡眠,休息好。     

高校体育教育专业运动生物力学实验室管理初探

进行规范化管理实验室有利于仪器科学管理,有利于实验教学与学生动手能力的提高。根据体育教育专业运动生物力学实验室其自身特点和方法进行强化管理,有利于学生实际能力的培养和实验室利用率的提高。     

传统中学体育教学与新课标下中学体育教学的比较分析

我国传统中学体育教学延续的是老苏联模式,早已跟不上时代的步伐。本文对传统中学体育教学特点与新课标下中学体育教学特点的比较分析显示出新课标下的中学体育教学的优点。     

Estimating the Economic Impact of Event Tourism

Abstract

Tourism has become an important economic sector in many parts of the world, and many regions, states, and local areas have identified expenditures by visitors as a potential source of economic growth. Because visitor spending can contribute to the local economy, many communities seek to enhance tourism and visitor-oriented activities. As a result, estimates of the economic impact of event tourism are of interest to a wide variety of interested parties. Economic impact analyses of sports facilities and other entertainment events have come under increasing criticism in recent years. At the same time, visitors to sports events, festivals, and other visitor-oriented and event related activities can produce very substantial economic impacts for host communities. This article examines key considerations and issues that affect and are critical to reliable estimates of the economic impacts of events and event tourism.     

浅谈休闲运动

休闲运动作为余暇生活中富有乐趣、刺激及创造性的生活方式,在现实生活中不仅是一种健康向上的表现,更是一种运动与文化完美结合的典范。本文通过对几个特殊群体(少年儿童、女性、老年人、SOHO人)解剖生理特点分析,提出适合各群体的休闲运动项目种类及注意事项,并简单介绍了休闲运动健身的科学原理,说明休闲运动在现代生活中的重要性,展望了我国休闲运动的前景。     

CBS Promotion of Future Programming During the 2011 NCAA Tournament

The simple goal of television promotions is to increase viewership of future programming. The promotion of future programming during sports telecasts is valuable primarily because promotions can air during the game. The purpose of this paper is to provide a network perspective of its promotions strategy by identifying how often CBS promoted its future programming, which type of future programs CBS chose to promote (established or non-established), and how CBS implemented the prominent promotional techniques identified in the literature during its coverage of the 2011 NCAA Men's Basketball Tournament. The findings show that 21% of total promotions were during the game, 42% of total promotions by CBS were for non-established programming, and genre compatibility was the most used technique with the Masters Golf Tournament being the most promoted future program.     

Acceptability and Ethics of Product Placement in Sport Video Games

Product placement in sport video games is an emerging area of marketing and advertising communication, but it also raises controversial ethical issues. In order to investigate these issues from a consumer perspective, this study examines the perceptions of the acceptability of product placement in sport video games (SVGs). Data were gathered from 253 sport video gamers using an online survey. The results indicate that while sport video gamers generally have favorable attitudes toward product placement in sport video games, ethically-charged products such as alcohol, cigarettes, and guns are perceived as less acceptable than other products. Individual differences among sport video gamers are found based on their related attitudes, hours of playing sport video games, and gender. Also, sport video gamers who have favorable attitudes toward product placement, in general, are more likely to intend to purchase a product or brand which may be placed in sport video games.