论网络民意兴起的现实价值

网络民意是互联网时代民意表达的新形式,是现实民意在虚拟空间的延伸。网络民意的生成和流通依托于互联网与网络传播技术,网络媒介的传播结构和传播属性决定了网络民意具有民意表达主体的匿名性与平等性、表达方式的便捷性与符号性等特征。网络民意表达具有优化传统民意表达的主体结构,鼓励公众参与社会管理的积极性等现实价值。     

高校原始凭证的审核

原始凭证的审核是高校财务的基础工作,同时对会计人员来说是一项艰巨且具有挑战性的工作。原始凭证作为会计信息的基本信息源,其真实性、合法性、合理性、完整性、正确性、及时性对会计信息的质量具有至关重要的影响。会计人员应通过＂先看后想再计算＂的步骤对原始凭证进行严格审核。     

审计意见影响因素实证研究

基于2004-2007年上市公司财务数据,研究了审计意见的影响因素。公司的盈利能力、偿债能力对于审计意见类型有较大影响;ST公司及违规公司更可能获得非标准审计意见;而会计师事务所的规模与审计意见并不显著相关。     

云计算环境下的审计业务模式变革研究

云计算环境下的审计业务模式是未来审计信息化发展的必然趋势。在归纳了IT环境下审计业务模式演变并从IT和审计两个角度诠释“云审计”及其国内外研究应用现状的基础上,以审计业务流程为主线,从云服务与审计结合的技术场景、云计算环境下的审计业务流程实现步骤以及云计算应用所引起的审计业务风险变化三个方面出发,分析云计算环境下的审计业务模式变革,为掌握云计算应用所带来的审计业务流程变革、迎接云审计时代的到来提供理论基础。     

Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

Social media are, on the one hand, a highly beneficial environment for word-of-mouth (WOM) propagation of new ideas and products, and this has increasingly made them a focus of marketing communications. On the other hand, companies and their brands as well as politicians, governmental institutions, and celebrities have increasingly been facing the impact of negative online WOM and complaint behavior. In reaction to any questionable statement or activity, social media users can create huge waves of outrage within just a few hours. These so-called online firestorms pose new challenges for marketing communications. In this article, we group observations from recent online firestorms, identify related social and economic science theories, and derive generalized factors that form the basis for the proliferation of these dynamics. Furthermore, we discuss the consequences of online firestorms for marketing communications, and offer courses of action for marketers to navigate through crises of negative online WOM.     

盈余管理、关联交易与审计师特征

上市公司利用关联交易进行盈余管理必须得到会计师事务所的"配合"才有可能顺利实施,而与之"配合"的审计师因承担更高的审计风险,必以收取更高的审计费用作为补偿.实证研究表明,关联交易是上市公司盈余管理的重要手段,上市公司关联交易量越大,会计师事务所的品牌、规模越有利于抑制公司盈余管理行为,审计任期过长不利于抑制公司盈余管理行为.上市公司关联交易量越大,就越倾向于选择非国际"四大"和国内非"十大"会计师事务所,即小规模会计师事务所是上市公司的选择目标,因盈余管理进行关联交易的上市公司支付了更高水平的审计费用.     

企业内部审计与外部审计趋同的机理研究

本文以史、论为经纬,以内生变量与外生变量为分析工具,通过推理,提出内部审计与外部审计存在趋同性的观点,揭示审计发展的内在规律,以此为实务部门充分利用内、外部审计的整合发展规律,提高现阶段总体审计质量与公司治理水平提供理论基础。     

论会计师事务所的审计营销组合策略

本文依据市场营销学原理,结合审计业务的特色,从产品、价格、分销和促销四个方面,论述了会计师事务所开拓审计营销的途径和应注意的问题。     

浅论内部审计在企业经营管理中的显凸地位及重要作用

内部审计在企业经营管理中的地位和作用越来越明显,是其他审计形式不可替代的,企业应该要充分发挥其在经济活动中的各项职能作用,为企业的经济建设服务。     

Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behavior

This paper explores the determinants of the individual's decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper official data is used from a representative survey of 16,209 individuals on ICT usage by households and individuals that was carried out in Spain by the National Institute of Statistics (INE) for the year 2016. Using a standard neoclassical utility maximization framework, and logistic regression techniques, the results show that being a male is positively related to the probability of practicing CBeC. Education is positively and significantly related to the probability of being involved in CBeC with EU countries. Computer and Internet Skills are significant and positive factors in explaining CBeC (either with EU countries or with the rest of the world). The variable “how often the consumer sees other customer reviews before buying online”, has a positive effect. Foreign nationality also increases the likelihood of using CBeC. To promote CBeC in Spain measures towards developing digital skills, Internet trust and use of online information reviews of goods and services are discussed.