农户科学储粮技术认知与采用意愿研究——基于山东省的实证分析

山东是经济发达的产粮大省,农户科学储粮技术在山东的试点对全国其它地区具有示范作用与借鉴意义。文章基于山东361户农户调查数据资料,首先考察"农户科学储粮专项"试点背景下农户2010~2012连续3年的小麦与玉米年末存量、储存方式、储藏损失、储粮目的及储存效果,然后对农户科学储粮技术的认知、采用及其效果进行描述性统计分析,并运用Logistic模型深入探究影响农户科学储粮技术采用意愿的个人及家庭特征因素。结果表明:农户近3年来粮食储量稳定,主要储粮方式是袋装与缸装,损耗来源于鼠害、虫害及霉菌;科学储粮技术效果明显,但普及率低;大多数农户具有技术采用意愿;家庭人口学特征与粮食生产、消费和储备情况及农户对技术的了解情况在不同程度上影响其技术采用意愿。主要政策建议与启示为:扩大试点范围,开发不同技术满足各类农户需求,并探索适当的补贴机制、构建技术服务体系,融"科学储粮工程"于新农村建设及农业服务体系之中。     

制造商线索与零售商自有品牌感知质量

零售商通常把自有品牌产品委托给其他企业进行代工。在国外,在自有品牌上只标注零售商的信息,而无须显示代工制造商的任何信息;然而在我国,根据相关法规,必须标注代工制造商的名称和所在地,这是中国特有的现象。本文研究这一特殊现象,并把与制造商有关的线索称为“制造商线索”,包括制造商名称、所在地和包装模仿。研究发现制造商所在地和制造商包装模仿对自有品牌感知质量有重要的影响,而制造商名称的影响并不显著,消费者的产品知识对上述影响关系具有调节作用。     

Food environments in Malta: Associations with store size and area-level deprivation

Food environments are potential targets for interventions to reduce obesity prevalence, particularly in island settings that are typically dependent on food imports. This observational study aimed to characterise the availability, quality and price of foods and beverages in a nationally representative sample of grocery stores in Malta using the Nutrition Environment Measures Survey for Stores (NEMS-S) instrument, and to examine the association between area-level density of different types of food stores and the likelihood of children living in these areas being overweight or obese. Fieldwork was carried out between March and May 2014. There was a strong positive correlation between store size and NEMS-S score (p = <0.001), suggesting that smaller grocery stores generally offered a smaller range of products and fewer healthy food/beverage options than larger supermarkets. Across all stores, median prices of certain ‘healthier’ versions of foods were more expensive than their less healthy alternatives. A significant association between risk of childhood overweight, and density of confectionery stores in children’s locality of residence, was found (OR 1.19; 95% CI: 1.04, 1.37). These baseline findings highlight opportunities to improve the food environment in Malta to support more healthful eating, and may be of particular interest to public health practitioners in island settings.     

For Indian online shoppers,have saying and doing parted ways?

Grounded in the theory of planned behavior (TPB) and based on both perceptual as well as behavioral data, the study explores e‐service quality (e‐SQ) dimensions’ influence on merchandise value perception (MVP) and how these value perceptions, in turn, impact shopper loyalty intention, finally leading to word‐of‐mouth (WOM) and store patronization behavior. The model was tested for measurement and structural validity, mediation by MVP, and moderation by gender. Findings suggest that: (1) e‐SQ dimensions of efficiency and fulfillment have direct effect on MVP; (2) MVP is a key mediating variable facilitating “indirect‐only” mediation between e‐SQ dimensions and online shoppers’ loyalty intentions; (3) mediation by MVP is not moderated by gender; (4) strong association between shoppers’ loyalty intention and intention to spread positive WOM; and (5) “saying” and “doing” are incompatible because online shoppers’ loyalty intentions or WOM do not translate into store patronization behavior.     

Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores

Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences depending on the retailing sector. A management perspective dominates research in luxury retailing, while research on consumers’ subjective luxury shopping experiences is scarce. This study contributes to filling the gap regarding consumers’ subjective experiences through a qualitative inquiry into shoppers’ accounts of experiences in luxury brand stores. The study finds that the major determinants of a delightful shopping experience in luxury stores are extraordinary service excellence, unique multi-sensory emotional stimulation conforming to the brand, and a feeling of personal importance and assurance. The study demonstrates the importance of a holistic individual experience in helping shoppers become immersed in the brand universe through all their senses.     

Shopping orientation segments: exploring differences in store patronage and attitudes toward retail store environments among female apparel consumers

The purpose of this study was to identify shopping orientation segments for US female consumers. The sample included 151 women, aged 18 years and over. This research examined differences in the segments relative to store patronage preferences (i.e. department, discount, specialty), attitude toward the environment of the store selected as first choice when shopping for a specific apparel item (i.e. a dress), and demographic characteristics. Cluster analysis revealed that four shopping segments described the female consumers. The segments were named Decisive Apparel Shopper, Confident Apparel Shopper, Highly Involved Apparel Shopper, and Extremely Involved Apparel Shopper, based on several shopping factors. Differences were found among the shopping orientation segments for store of first choice, attitude and household income. Implications and future research directions are discussed.     

The Current Status of Women in US Department Store Retailing: 2004

This study replicates the work of Gable, Fiorito and Topol () that examined the status of women in managerial ranks of department store organizations. Women now constitute 67% of all lower-level management positions, approximately 45% of middle-level positions, and 24% of those positions at upper levels. While some progress has been made since the 1994 study, females are not close to parity with males at the highest level positions. Further, a comparison was made of the gender composition of the boards of directors of the 25 largest industrial organizations (in annual sales volume) with that of the 25 department store organizations.     

The influence of price and brand loyalty on store brands versus national brands

Abstract

This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands. A multinomial logit model was constructed to analyse the data obtained from a consumer panel. The results confirmed that brand loyalty is the main variable which influences the purchase decision process of both national and store brands. The influence of price on the purchase decision process is product specific. There is a clear distinction between the buyer's profile of store brands and national brands. But there is no evidence of any correlation between demographic variables and national brands or store brands.     

The influence of supermarket attributes on perceived customer satisfaction: an East Asian study

Despite the proliferation of theoretical developments in the area of western consumer behaviour, to date the likelihood of Asian variants to existing consumer behavioural models has not been explored in any detail. Based on prior research in the field of retail attribute testing this empirical study investigates the influence of supermarket store attributes on Chinese (Macau) customer satisfaction moderated by the biographical factors of age and income. The results indicate that the store attributes of distance and speed of check out were significant for age, and that delivery service and price reductions were significant by income. Total independent variable rankings indicated store location, price and product variety were perceived by Chinese respondents as being the most important store attributes influencing satisfaction.     

基于RFID的服装零售智能店铺实现研究

分析了RFID的应用情况及存在的问题,定义了服装零售店智能需求,为服装零售企业推行自助服务提供了基于RFID的服装零售智能店铺的解决方案。