劳动密集型中小企业技术创新影响因素实证研究——基于江苏省镇江市的样本数据检验

劳动密集型企业是我国经济体系的重要组成部分,具有中小企业与民营企业的双重特征。技术创新是劳动密集型中小企业成长的关键性策略。劳动密集型中小企业技术创新绩效包括八个影响因素:人力资源管理创新、组织结构创新、原创性技术创新、营销机制创新、品牌创新、原材料供应创新、工艺流程创新与信息技术创新。实证性的研究表明,在镇江市劳动密集型中小企业技术创新机制中,人力资源管理创新、组织结构创新、营销机制创新、原材料供应创新与工艺流程创新等发生了实质性的作用,而原创性技术创新、品牌创新与信息技术创新没有产生实质性的功能。检验结论为镇江市劳动密集型中小企业技术创新的深入实施提供了现实性的理论借鉴。     

中国服装企业品牌建设初探

中国作为一个服装大国，能够与国外的服饰品牌进行抗衡的强势品牌几乎没有。文章以中国服装企业的品牌建设初探为题，阐述了品牌和品牌建设的相关理论；归纳了我国服装品牌建设现状，针对国内服装企业品牌建设存在的问题，提出了品牌建设的相应对策；最后以珠海威丝曼服饰有限公司的品牌建设历程为例，总结了其在品牌建设中的优势和劣势。     

探讨乡村旅游发展中野菜资源的开发利用

浙江省有丰富的野菜物种资源,乡村居民食用野菜的历史悠久,形成本土乡村饮食文化特点。在乡村旅游中开发利用野菜资源,丰富乡村旅游的内涵,成为乡村旅游品牌,促进乡村旅游可持续发展。文章分析了在乡村旅游中野菜资源的开发利用存在的问题,提出了多项改进措施。     

店铺形象对顾客品牌忠诚的影响分析——基于药品零售业的实证

如何建立和优化消费者信任的店铺形象并赢得顾客的忠诚是零售企业获得竞争优势的关键。以药品零售消费者为调查对象,基于综合视角构建模型并实证检验店铺形象各维度对顾客品牌忠诚的影响。经研究发现:除便利形象对顾客满意没有显著的直接影响外,店铺形象其他维度对感知价值和顾客满意均具有显著的直接影响;感知价值、顾客满意对品牌可靠性和意图具有显著的直接影响;品牌可靠性和意图对品牌忠诚具有显著的直接影响,而且品牌可靠性对品牌忠诚的影响作用更大。以上研究发现对药品零售企业优化市场竞争战略具有重要的理论指导意义。     

住宅建设用地使用权期满自动续期的若干思考

《物权法》149条第1款规定的原则性很强,在实践中还存在一些问题有待研究和明确。依据立法精神并结合现行制度和社会现实,通过出让及其后的依法流转方式取得住宅建设用地使用权,期满自动续期时不宜再向权利人收取具有对价性质的费用;该条款对于外国人在我国住宅的适用不必要也不应该做出限制性或排除性的特别规定;至于该款规定是否适用于“住宅商用”的商铺和未建造住宅的空地则应根据实际情况区别对待。     

Customer loyalty to food retailers in Northern Ireland: ‘devoted loyals’ or ‘promiscuous switchers’?

Store loyalty is a major challenge for food retailers, and the food retail market in Northern Ireland has been subject to considerable change in the past decade. Although shoppers will often patronize many stores, they typically have a primary affiliation to a ‘main’ food store that captures the majority of their food purchases. This study uses a unique approach to segmenting customers into groups based on loyalty in terms of both the type of data used to generate a loyalty score and the data collection techniques used. Innovative projective techniques have been used alongside traditional questioning techniques to reveal ‘behavioural’ and ‘emotional’ loyalty indicators, and in doing so create a holistic measure of customer loyalty to a main food store, allowing customers to be segmented into groups based on loyalty. A paper‐based questionnaire was administered to 152 food shoppers from throughout Northern Ireland. Responses to traditional questioning formats and projective techniques (cartoon friends and mini case studies) were analysed and used to generate a loyalty score for each respondent. The first group of customers nearly always visit the same store, are willing to recommend the store to others and are less likely to switch to a competitor, even when offered an incentive to do so. They also rate the ‘hard’ attributes of this store highly. As a result of these characteristics, customers in this segment were termed ‘devoted loyals’. The second group of customers may occasionally use a different supermarket for food shopping, some would consider switching to a competitor if offered an incentive, and they rate ‘hard’ store attributes at a slightly lower level than the ‘devoted loyals’. Based on their group profile, these customers were assigned the title of ‘susceptibles’. The third group of customers are less willing to actively encourage friends and family to shop at a specific store. Many in this group did not consider their current store as their number one choice in the next few years. An incentive to switch to a competitor store is more likely to trigger a transfer of loyalty by this group. These customers were termed ‘promiscuous switchers’.     

试论完善我国粮食供应链的若干对策

我国现行的粮食储备调节制度存在若干不足,如成本高、储备体系不健全、调控能力不强等。随着国内外粮食生产和粮食市场的变化,必须进一步完善我国的粮食储备调节制度。在健全中央和地方两级粮食储备的基础上,要进一步完善储备粮吞吐机制和粮食风险基金的运行机制,以应对国内外粮食市场的风险和保障我国的粮食安全。     

区域品牌带动海西区区域创新的研究

区域品牌是近年来备受关注的经济现象,区域品牌为区域创新提供了有利条件,区域品牌有利于知识扩散、企业合作、创新人才的聚集及区域创新能力的提高等;我国海西区已形成了一定数量的区域品牌,但存在区域品牌建设缺乏规划,企业创新能力不强等问题;文章最后提出了以区域品牌促进区域创新建设的一些政策措施。     

区域品牌竞争力分析

本论文探讨区域品牌竞争力问题,界定了区域品牌的竞争力内涵及外延,探讨其外在表现形式,提出提高区域品牌竞争力的措施。     

广东动漫产业发展战略

动漫产业的概念,分析广东动漫产业发展的优点和不足,针对动漫产业发展落后的原因,提出广东动漫产业的发展战略。